Instead of immediately sponsoring a Search Engine Marketing (SEM) campaign for certain keywords, keep an eye on your competitors for the best moment to do it. An SEM campaign implies a daily expenditure that most companies can’t afford long-term, so they won’t keep it up for long. If you are determined to spend some money on it, don’t just go crazy and then measure your ROI. After 3 – 4 months of watching, you should know if it’s worth it for your business to spend money on search engine ads. For an advanced strategy, try to identify your competitors’ timing for purchasing search engine ads, and try to replace them when they are not actively sponsoring results.
Part of designing your keyword strategy is making sure you target keywords that will bring in enough traffic to be worth the effort. There’s no minimum number of searches for a keyword - that depends on your niche and your ability to convert visitors into sales. If you’ve got a Pro or Premium WooRank account, use SERP Checker’s new search volume feature to track estimated monthly searches for your keywords, as well as historical ranking data. If you’re already using SERP Checker, the search volume will appear for your keywords automatically. If you haven’t used it yet, just enter your keywords in the tool and you’ll see your data within 24 hours.
Newspaper and Magazine ArticlesArticles in newspapers and magazines are a source of information you can use to get an idea of what your competitor is planning for the future, how their organization is run, and what new product information or innovations they have. Journalists may also uncover and reveal unflattering information about your competitor that may prove valuable to you. Be on the lookout for product reviews in magazines; they will reveal a competing product's strengths and weaknesses. Visit a college or public library. The reference librarian will show you how to find pertinent articles online much more quickly and easily than you'll find them by browsing.  
They differ in many aspects, from gender to age; from organic to paid; from 1024×768 to 320×480 and onwards. More significantly though, people arrive to your site from across the world: from different countries and languages, different currencies and climates, and a whole assortment of cultural expectations. Hence, even if you have a “.com” English only site, you may very well be an international business by default.

if this is the best schema type, and if you've correctly implemented it, Google may choose to ignore your schema regardless. however, there may be other reasons your site just won't appear for rich search results–have you checked to see if the keywords you want to appear in rich results for actual have that as a search result function (you can check this in SEMRush)? is another domain that is "better" than your site ranking for that featured result instead (you can find out whether they're 'better' through this competitive analysis)?

The first part of your competitive analysis only requires basic research. You’ll just be looking up and making note of easy-to-find facts about your competitor’s business. For this part, you’ll need to have some idea about who your small business competitors are, where to find their website and social media pages, and perhaps have access to their offline marketing materials such as brochures, ads, and posters.
This is a great list! I especially appreciate the sample set of pages you recommended - oftentimes we ask clients we're onboarding who they consider to be their competitors, but once we start digging into their sites we see they're not necessarily "search" competitors or the sites just aren't that similar to be regarded as such in the search engine's eyes. At least these pages can help weed out any sites that just aren't built out to be similar to a client or are way ahead, so you can get an accurate comparison!
It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these popular search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what's called the "long tail" of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world's search volume.
There are a variety of benefits to incorporating ad customizers into your PPC ads, such as the ability to create a sense of urgency in your target audience and drive clicks. But the biggest boost that ad customizers can provide is that they improve the relevance of your ads, thus improving your quality score. You can also adjust such ad elements as color, size, inventory and stock details, pricing, and seasonal sales to capture the eyes of potential customers.
You need to develop tactics to recognise and double down on the deep conviction you have in your gut that nobody else understands. Stop looking for consensus or opportunities that seem obvious and compelling at first glance. Great opportunities never have “great opportunity” in the subject line. Honing your gut instincts and acting upon conviction is a theme of every successful journey.
The errors in technical SEO are often not obvious, and therefore one of the most popular. Mistakes in robots.txt and 404 pages, pagination and canonical URLs, hreflang tags and 301 redirects, http vs https and www vs non www versions: each of them can seriously spoil all efforts to promote the site. One quality SEO website analysis is enough to solve all the main problems in this part forever.
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