On a dating niche site I took the ‘ego-bait’ post one step further and had sexy girls perform a dance and strip to revel the names of the major bloggers in my niche written on their bodies. As you can imagine it got a lot of attention from the big players in my niche and my audience and is a little more creative for getting links, shares and traffic.
Your posts are amazingly right on target. In this specific post, #3 resonated with with personally. I am a content manager as well as a blogger for the website mentioned. I promote through different blog sites and social media. In fact, i just finished an article about you. Credited to you and your website of course. Thank you for such amazing information. You make things sound so easy. Thanks again!
Good stuff Brian! One thing I like to do for Step #9 is use Search Console as a guide to improving my content. If I write an article about “green widgets” but Search Console says it’s getting a lot of impressions and clicks for “blue-green widgets” then I’ll try to use that info to make my article more relevant and useful for those readers. That alone is a great way to continually update your content to reflect your “momentum” in Google. Thanks for the updated guide!
Keywords. Keyword research is the first step to a successful SEO strategy. Those successful with SEO understand what people are searching for when discovering their business in a search engine. These are the keywords they use to drive targeted traffic to their products. Start brainstorming potential keywords, and see how the competition looks by using Google AdWords Keyword Tool. If you notice that some keywords are too competitive in your niche, go with long-tail keywords (between two and five words) which will be easier for you to rank. The longer the keyword, the less competition you will have for that phrase in the engines.
Great post. I know most of the stuff experienced people read and think “I know that already”… but actually lots of things we tend to forget even though we know them. So its always good to read those. What I liked most was the broken link solution. Not only to create a substitute for the broken link but actually going beyond that. I know some people do this as SEO technique but its actually also useful for the internet as you repair those broken links that others find somewhere else.
Fortunately, Google puts more weight on the anchor text of external links anyway. So as long as some of your external links have your target anchors, you’re probably OK with a “Home” button. In fact, I’ve ranked homepages with a “Home” anchor text nav button for some seriously competitive terms. So it’s not a make-or-break ranking signal by any means.
The goal of SEO is to get a web page high search engine ranking. The better a web page's search engine optimization, the higher a ranking it will achieve in search result listings. (Note that SEO is not the only factor that determines search engine page ranks.) This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed on those first two pages, and the higher the rank, the closer a page is to the number one listing, the better. And whatever your web page's rank is, you want your website to be listed before your competitor's websites if your business is selling products or services over the internet.
Another example when the “nofollow" attribute can come handy are widget links. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a webmaster may not control. If removing such unwanted links from the widget is not possible, you can always disable them with “nofollow" attribute. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet.
Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces.
Wow I wish I had the comments you do. So you’re saying that by re-visiting and re-writing old posts garnered 111% more traffic by updating old posts? I feel like I go back from time to time to do this, mostly to keep information current. This tip makes me want to revisit all my old posts to see what could be updated. That’s a lot of low hanging fruit. Thanks for this one.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
Website owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term. On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service."
As a simple example, I recently renovated a Victorian-era house in the UK, and throughout the process, I was looking for various professionals that could demonstrate relevant experience. In this case, having a well-optimized case study showing renovation work on a similar house in the local area would serve as great long-tail SEO content — it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates their credibility. Win-win.
Great article, Brian. Like that you’re finally talking about Domain Authority (DA). It’s essential to make skyscraper technique work as well. Also, a great pointer on comments as I have personally seen articles perform well because of comments. Do you recommend closing the comments as well a few days after the article is published? Kinda like Copyblogger does now.
Yep and sometimes it’s just being a little creative. I’ve started a little blog on seo/wordpress just for fun actually… no great content on it like here though… but because the competition is so tough in these niches I decided to take another approach. I created a few WordPress plugins that users can download for free from wordpress.org… and of course these link to my site so this gets me visitors each day.
Today, if you don't understand SEO, you're doing yourself a disservice. Discover the nuances about SEO so that you're engaging in the right type of traffic delivery strategies. You don't want to bend or break the rules. Plus, by really having an understanding of SEO, you could quite literally supercharge your results. Find a good course or audiobook about SEO and learn like the wind.
In the real world, its not so easy. For example, I have 2 niches where I’m trying to use your technique. By keywords, its Software for Moving and Free Moving Quotes. I have 2 websites that related to each of them, emoversoftware.com (emover-software.com as initial, they linked together) and RealMoving.com ( for latter keyword). So, to begin with, none of those niches has Wikipedia articles, so your first suggestion will not work. But, in general suggestions, you are advising to get backlinks (of authoritative sites of course). But check this out – my site emover-software.com has only 4(!) backlinks (https://openlinkprofiler.org/r/emover-software.com#.VXTaOs9VhBc) and, however, listed as #1 (or #2) by my keyword. (moving software, software for moving, software for moving company). RealMoving.com has more than 600 backlinks and is way back in ranks ( 170 and up) by my keyword. Even though those sites have different competition, its still makes no sense! It doesn’t seem like Google even cares about your backlinks at all! I also checked one of my competitor’s backlinks, its more than 12000, however, his rank by keyword related to moving quotes even worse than mine!.
In our research with what we have done for ourselves and our clients, there is a definite co-relation between content greater than 1000 words and better rankings. In fact, we are finding amazing ranking jumps when you have content over 3,000 words, about 12 original images (images not found anywhere else online), 1 H1 (not keyword stuffed), 12 sub-headlines (H2), 12 relevant internal links, 6 relevant external links and 1 bullet list. I know it sounds like a lot of work and a Big Mac recipe, but this does work.
Start browsing through articles in the same category as your content. Like the articles you genuinely like, and downvote the ones you’re not interested in. Do this for a few minutes every day.This step is very important – StumbleUpon uses the data to learn what kind of content you like. When you submit content, StumbleUpon will show it to other users who like the same kind of content.Act like your ideal reader, and that’s who StumbleUpon will share your content with.
Search engine spiders can only spider through text. They will use the content on your site to determine what your site is about, which in turn will help to decide how highly your site will be ranked for specific keyword phrases when visitors type them into the search engines. For this reason, keyword research is critical to obtaining natural search engine placement and should be at the top of your list when mapping out your SEO strategy.
Hello Brian, really such an informative article and is more meaningful as you provided screen shots. I have noticed that articles with images bring more value to understand the things. I have just started my career in this industry and thus keep looking for some good articles/blogs that are meaningful and help me to implement tips in my work apart from my seniors instructions. I guess this was I can prove them about my caliber 🙂
The intent behind “SEO agency” is obvious… The searcher is looking for an SEO agency. Most of these searchers aren’t looking for life lessons from an SEO agency owner. Instead, they are just looking for the best SEO agency to get them more traffic and customers from Google. Plain and simple. I knew this when I created that page, but my SEO ego was too big.
Also make sure that your blog posts are consistent with one another and that each post has the same-sized images, headings and font. Always ensure that your blog post titles don’t lead your visitors astray. This may seem obvious, but it happens more often than you’d think. For example, if your blog post is titled “The Top 10 Places to Hike in Southern California” but the post itself talks about hiking spots all throughout the entire state of California, you’re probably going to lose visitors. After all, it’s not what they had signed on for!
So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!
Vary your article length. You should have long, comprehensive articles as well as short and to-the-point articles. Let the content dictate the size; don’t spend too long belaboring a simple point, but don’t be too brief when detail is called for. research suggests the average length should be around 1,600 words, though feel free to vary as you see fit.
Hey Brian I must say it’s a awesome content you are sharing .my question to you is how did you transform from a nutrition expert to a Seo master I mean both subjects are poles apart so how did you learn SEO can you share your story because I find my self in similar situation I am an engineer by profession and I am starting a ecommerce business niche is Apparel no experience of watspever in Blog writing and SEO if you can throw some resources where I can improve my skills that would be a huge help