''Hoe kom ik hoger in Google?'' of ''Hoe wordt ik beter vindbaar?'', zijn vragen die wij vaak krijgen. Onze gratis SEO scan meet alle belangrijke factoren die de kwaliteit van uw website beïnvloeden op SEO gebied. Bent u benieuwd welke factoren Google allemaal berekend voor de ranking van uw website? Vraag de scan aan en u ontvangt een rapport met alle belangrijke punten waaraan uw website moet voldoen en zie of uw website hier al aan voldoet.
Indexlift ist unser kompetenter Partner in allen Belangen der Suchmaschinenoptimierung und betreut uns zielgerichtet und umfassend seit über einem Jahr. Dank der aufmerksamen und seriösen Beratung durch Herrn Fröhlich sind wir immer über aktuelle Entwicklungen und Möglichkeiten der Website-Optimierung informiert und können unser Onlineangebot stetig verbessern. Vor allem die vorausschauende und zielorientierte Arbeitsweise sowie die nachhaltigen Empfehlungen von Herrn Fröhlich wissen wir sehr zu schätzen, vielen Dank.
We at Moz custom-built the Keyword Explorer tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank. It also suggests related keywords for you to research. Because it cuts out a great deal of manual work and is free to try, we recommend starting there.
In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you're considering. Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.

In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you're considering. Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.

If you want more traffic from the search engines, follow the steps from the SEO analysis report. The SEO Analyzer point out all of the problem you may have on you website and supply with tips how to fix them. Use wisely and remember not to over-optimize the page, as it may look that the page is created for search engines. Our SEO Analyzer is the most advanced and fastest analyzer on the web.
"Since consumers know what they are looking for, you can optimize your content around the core needs and problems your target audience experiences. It is your job to build an SEO strategy by knowing what your customers are looking for. This will allow you to create relevant content that your customers want to read, and as a result, your content will rank higher in Google."
Suchmaschinenoptimierung hat das Ziel bei relevanten Suchbegriffen mit relevanten Seiten auf guten Positionen in den relevanten Suchmaschinen vertreten zu sein. Diese Suchmaschinen können zum Beispiel abseits von Google auch Suchmaschinen, wie Bing, Yahoo oder  Yandex sein, aber auch  spezialisierte Suchmaschinen, wie Amazon (Produktsuche), Indeed (Stellensuche) oder Trivago (Hotelsuche) sein. Die Darstellung des in den Suchmaschinen zu Verfügung stehenden Textes (Snippet) soll dabei den Nutzer zu einem Klick auf das Ergebnis motivieren mit dem Ziel die Erwartung des Nutzers in Hinsicht auf inhaltliche Übereinstimmung zwischen Suchbegriff, Text und Inhalt der Webseite zu erfüllen. Voraussetzung ist der klare und eindeutige Zugang zur gesamten relevanten Website und optimal für Nutzer aufbereitet, und das unabhängig vom Device (mobilfeundlich).
On the Internet, geotargeting can help small businesses to compete with national brands and can ensure that large corporations effectively make use of their advertising resources. For example, a manufacturer of gasoline-powered electric generators may run ads in May and June targeted at residents of the Atlantic and Gulf coastal regions of the United States in preparation for the upcoming hurricane season. As another example, suppose you are a literary agent just getting started in the business and you are looking for authors to write books about cowboys and ranchers. Your website might tailor the content to be of special interest to residents of the western United States.
Eine Wettbewerbsanalyse kann auch mit einfachen Mitteln kostengünstig intern oder extern aufbereitet werden und liefert umfangreiche Informationen zu den Unternehmen, die in der eigenen oder vergleichbaren Branchen tätig sind. Die Konkurrenzanalyse kann dabei helfen, eigene Stärken und Schwächen besser einzuschätzen (SWOT-Analyse), strategische Entscheidungen zu treffen oder die eigene Marketing- und Vertriebsstrategie zu überdenken.
Working on common practice tasks such as negative matching, keyword expansion and more are the right things to do for an account, and there’s a proper place and time to do them. Without a policy governing how to manage our PPC accounts, we’re “stringing tactics together,” which creates misalignment between volume of work done versus meaningful work that’s impacting results positively.

Wenn du dauerhaft auf dem Markt bestehen willst, reicht es nicht aus, eine Wettbewerbsanalyse oder Konkurrenzanalyse nur einmal durchzuführen. Es empfiehlt sich, jedes Jahr eine neue Wettbewerbsanalyse zu erstellen. Der Aufwand für die erste Analyse ist naturgemäß hoch. Für die folgenden Analysen kannst du auf deinen Arbeiten aufbauen – du kennst dann zum Beispiel schon die besten Recherchequellen und musst nicht erneut danach suchen. Vergiss nicht, auch dein eigenes Unternehmen regelmäßig unter die Lupe zu nehmen – zum Beispiel mit der bewährten SWOT-Analyse. So hast du gute Chancen auf vordere Positionen im Wettbewerb.


Reason: When a visitor sticks around on your site for a minute or less, you can consider their stay to be negligible. When a visit exceeds that amount of time, the visitor has more potential for becoming a client and an increased chance of converting on your calls-to-action. If a visitor spends a considerable amount of time on your website, they are likely to come back or to take action on conversion areas you have included in your site (call-to-actions, downloads, contact forms, etc.).

Bei der Entwicklung einer Wettbewerbsanalyse ist es wichtig, im Voraus klar zu definieren, was man eigentlich über die Konkurrenz wissen möchte. Durch Befragung von Verbrauchern können Informationen erlangt werden, die nicht offensichtlich sind und erst durch strategisches Fragen ans Licht kommen. So könnte es interessant sein, zu wissen, warum Verbraucher eigentlich eine bestimmte Marke oder einen Anbieter bevorzugen.
Leider kann ein Unternehmen, dass seine Wettbewerber nicht kennt, schnell das Potential übersehen, dass der Markt und die Kunden dem eigenen Unternehmen bieten. Eine der umfangreichsten und besten Möglichkeiten die Wettbewerber und die Branche zu bewerten ist eine Wettbewerbsanalyse die in regelmäßigen Abständen durchgeführt wird und umfangreiche Informationen und Grundlagen für die eigene strategische Planung liefert. Hauptziel einer Wettbewerbsanalyse ist es, die Stärken und Schwächen der Wettbewerber zu recherchieren, einzuschätzen und Kenntnisse über deren Strategie, Marktdurchdringung, Kundenbindung etc. zu gewinnen.
There are lots of questions, as yet unanswered. For example, when considering anonymity, is it okay if trackers gather data, but aren’t able to discern exactly who a user is? There are questions of security and privacy, and information one company might share with another. There are questions of choice: should customers always have to opt-in, or can opt-outs work, too? There are questions about who can and can’t be trusted with these services: your company, for example, versus, say, the U.S. government.

Keyword Competition tools can make things much easier on your keyword strategy. Some tools include the Adwords Keyword Planner  (you can tailor this for B2B) and MozBar. Google Adwords help you discover and compare new keywords. MozBar helps you check keyword competition against other B2B business sites. Some tools must be purchased, such as Long Tail Pro. This tool identifies profitable long tail keywords focused on your content.


Christopher Pappas is the founder of eLearning Industry, the largest online community of eLearning professionals in the world. Christopher established the company as a safe online community for eLearning professionals and instructional designers to connect and share their knowledge. Christopher holds an MBA and a Master of Education from Bowling Green State University. Connect with him on Twitter.
Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now -- and reap the benefits for later.
Diese Informationen können Sie im Marketing, im Produktmanagement, in der Produktentwicklung und im Vertrieb gewinnbringend nutzen. Das setzt voraus, dass Sie die Informationen mit den Fachbereichen analysieren und geeignete strategische, taktische und operative Maßnahmen ergreifen: von der richtigen Positionierung im Marktportfolio bis hin zu den stichhaltigen Argumenten im Verkaufsgespräch. Nutzen Sie dafür Vorlagen wie Wettbewerber im Markt und ihre Stellung im Marktportfolio.
Entrepreneur and marketing guru Peter Yang is the co-founder of ResumeGo, a firm offering resume and CV writing services to people aspiring to advance in their professional careers. As the head of the company’s marketing operations and a content marketing manager for IBM in the past, he wants to share his experience with other marketers looking to make it big.
Conduct a thorough account audit and gap analysis. Audits are time-consuming and tedious, but they’re absolutely necessary. I use the account audit to understand underlying drivers of performance and to determine whether work being done in the account is in alignment with business goals. Uncovering the strengths, weaknesses and opportunities provides critical information I need to form my guiding principle for account management.
I am a single Father jumping into my long time dreams this year. I have spent 2017 getting educated in “money and wealth”. I am so appreciative I had stumbled across your online case study to help me launch into my journey and financial goals. I have sourced a product and I am a week away from using jumpsend and PPC to market my listing. I have read and studied your advice on building a solid campaign. I just want to reach out and give a great big thank you for all your accurate and relevant content you have given me. Because of you, I have written goal to leave my Retail management job on my 50th birthday in November. Your information and products will give me freedom to spend more quality time with my two kids. Thank You for answering my prayers and may God bless you with all your dreams!
Choosing landing pages for your keywords is an important element of your keyword strategy, and can be critical for both your SEO and your user experience. Look at it this way: When you click through to a site that really isn’t relevant to your search, what do you do? You most likely leave that page after a few seconds and likely won’t consider it in the future. So having poorly optimized landing pages can cost you sales. But they’ll also damage your SEO efforts, making it hard to rank.
What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of that and explains the basis of the how, then points you to several useful posts for the how.
Page Content: The days of minimum keyword density are gone. The number of times you use a keyword is really determined by the length of your content. If you are creating unique, quality content your will naturally use your keyword throughout your page. Sprinkle latent semantic keywords throughout your content to strengthen the page’s topical relevance.

You can target any keyword with your PPC campaigns and the benefit of it is (especially when launching a new product) is that you get the opportunity to appear at the top of the search results as a sponsored ad for the keywords that you are looking to target. Whereas it can take a little while to climb the organic search results for the same keyword. Plus, running PPC campaigns boosts your sales velocity, which also helps to improve your organic ranking over time.
I have often gone on the record with my skepticism toward paid search campaign management software, and I have several reasons for being skeptical. My main concern has been that these tools over promise on features and under deliver on performance. They claim to replace the analyst by using algorithms to optimize campaigns, but in reality they replace the fun piece of the analysts job (improving results) and replace it with the tedious task of managing to get their campaigns to work properly in the software. I have been burned by this sales pitch twice and have written about this in a previous post called “Paid Search Bid Management Tools: Great Investment or Save Your Money?” – so feel free to read that post for more details.

HubSpot's marketing automation software has several tools just for this purpose.  The first is the HubSpot keyword tool, which allows you to keep track of keywords you're targeting. Once you've done your research and know which keywords are most likely to perform well, you can import those keywords into the tool. The tool will show you how you're currently ranking for those terms and whether your ranking is moving up or down over time. 
Page Content: The days of minimum keyword density are gone. The number of times you use a keyword is really determined by the length of your content. If you are creating unique, quality content your will naturally use your keyword throughout your page. Sprinkle latent semantic keywords throughout your content to strengthen the page’s topical relevance.

Successful online advertising requires ongoing work and optimisation to improve performance and results. Maximising output and reducing input is critical. You must clearly outline the business objectives, goals, and audiences for each campaign. This chapter outlines our PPC model which considers objectives, goals, audience, and targeting to ensure your PPC is based on a solid strategy with clear measures in place to analyse and improve as you go.
Eine vollständige Konkurrenzanalyse beziffert die gesamte Anzahl der direkten Mitbewerber und enthält Angaben zu den Marktanteilen der Konkurrenten. Ziel ist es dabei, die besonders einflussreichen Mitbewerber zu bestimmen. Wenn Sie keine Angaben zu den Marktanteilen finden, dann versuchen Sie doch in Ihrer Konkurrenzanalyse die Marktanteile der 3-5 größten Wettbewerber zu schätzen.
In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.
Im Rahmen einer Wettbewerbsanalyse beschäftigen Sie sich intensiv mit Ihren Konkurrenten und der Wettbewerbssituation. Indem Sie eine Konkurrenzanalyse erstellen, gewinnen Sie Einblicke in Zusammenhänge, mit denen Sie das Verhalten Ihrer Wettbewerber und die Auswirkungen auf den Markt besser abschätzen können. Daran richten Sie Ihre eigenen Strategien aus.
Erkennen Sie, welches Unternehmen in direkter Konkurrenz zu Ihnen steht und welcher Betrieb lediglich koexistiert. Lernen Sie die Strategien Ihrer Wettbewerber zu lesen und deren Erfolgschancen zuverlässig einzuschätzen. Richten Sie dabei Ihr Augenmerk auch auf die Reaktionen Ihrer Konkurrenten, wenn es um die Initiativen gemeinsamer Mitbewerber oder um generelle Veränderungen innerhalb der Branche geht.
In more sophisticated use cases, geotargeting doesn’t have to be solely based on a consumer’s real-time location. Locations or businesses a customer has visited recently can be a great predictor of interests and intent, so adding targeting based on historical location as well can be key to delivering a captivating, relevant message. Denny’s had great success with this tactic in a campaign with xAd, detailed below.
Für Gründer ist die Wettbewerbsanalyse unverzichtbar und deshalb auch Bestandteil des Businessplans, speziell des Markt- bzw. Marketingplans. Den Businessplan brauchen Sie, wenn Sie Fördermittel beantragen, einen Kredit benötigen oder Investoren überzeugen möchten. Unabhängig davon sind die im Businessplan enthaltenen Analysen und Überlegungen wichtige Grundlagen für den Erfolg Ihres Unternehmens.
Geo-targeting is virtually a necessity for businesses advertising online, since they cannot assume – as one can with traditional media, like newspapers or radio – where their audience is located. Luckily, this powerful tool is not hard to implement. For example, a small outfit like a pizza parlor with a finite delivery range can purchase online ads that only appear in the browsers of people with an IP address within the neighborhood. Geo-targeting also increases the opportunities for A/B testing. For example, a Japanese-speaking immigration lawyer in the U.S. may choose to run two separately geo-targeted campaigns: one locally for people looking to bring family over or maintain status in the country, and another one in Japan targeting people looking to emigrate.
Best used to reach users who: live or move about in a certain area, for whom you have other data like preferences or demographic info Best used to find users who: are nearby your store, venue, or service; users who are in your parking lot, or entering a mall, for example  Best used to reach users who: are in a certain aisle of your store; who are on a certain bus or train; who are moving through a space like a museum
Location history of a consumer provides a lot of information specific to that person: where they like to shop, what they like to buy, how often they make the trip, and even how they get there. Obtaining this information gives great insight to marketers that enhances the ability to target consumers and deliver relevant, responsive location specific ads and information, even if the consumer is not currently in that area.

It’s no surprise, then, that choosing the right metrics and KPIs for every account is essential. Ecommerce accounts may optimize for ROAS or ROI, while lead generation accounts might choose to set CPA or lead volume goals based on observed closing rates. In their own way, each of these goals, or KPI strategies, is rooted in profitability and return.

A great way to make your website mobile friendly is to implement AMP for your site. Previously it was mainly used by publishers; today it is also a platform for e-commerce and advertising. Since autumn 2017, advertisers can implement AMP for their Google Ads landing pages, making them faster. Building AMP pages for your advertising campaigns can have a positive impact on conversion rates, time on page, bounce rates, and more.

In reality, even profitability focused campaigns will have limits when it comes to budget, so our focus is often maximizing profitability within the budget we have allotted. This can mean bringing in fewer conversions at a lower cost per acquisition (CPA) and eliminating elements of campaigns that are under performing compared to your acceptable conversion goal. Mining search query reports, establishing negative keywords, bidding down on keywords with high CPA’s or no conversions are all techniques we employ in order to maximize our profitability within the parameters given.
Am Ende der Einzelbetrachtungen Ihrer engsten Konkurrenten stehen Sie natürlich vor einer Vielzahl von Informationen, die Sie nun in eine Form gießen und auswerten müssen. Betrachten Sie die Ergebnisse deshalb immer in Bezug auf Ihr eingangs definiertes Ziel und beginnen Sie, Schlussfolgerungen anzustellen (aus denen sich später Handlungsempfehlungen ableiten lassen). Gehen Sie dabei nach einem Schema vor, das zu Ihrer Zielstellung passt. Sind Sie zum Beispiel Gründer und wissen überhaupt noch nicht genau, wo Sie im Markt überhaupt stehen (werden), empfiehlt sich der Ansatz des deutschen Hochschullehrers Edmund Heinen. Er schlug vor, die Konkurrenz anhand dreier Grundfragen zu durchleuchten, um sie besser im Wettbewerbsgefüge einordnen zu können und daraus Rückschlüsse auf die eigene Strategie zu ziehen:

1. Bedrohung durch neue Wettbewerber: Neue Wettbewerber erhöhen den Druck auf bereits bestehende Unternehmen auf dem Markt. Je niedriger die Markteintrittsbarrieren, desto leichter können neue Wettbewerber sich auf dem Markt positionieren. Für Sie als Gründer ist es deshalb wichtig, die Eintrittsbarrieren genau zu studieren, um so die Gefahr durch neue Konkurrenten einschätzen zu können.

Many marketers experience this issue during PPC campaigns: They’re attracting the attention of their audience and driving traffic with their ads, yes—but those website and landing page visits aren’t resulting in the amount of conversions they would have expected. If you are also experiencing this, your ads may be targeting consumers who aren’t quite in the decision stage of their buyer’s journey through the use of too many top-of-the-funnel (TOFU) keywords in your ad copy.
If you haven’t already noticed, we’ve started a big push for a new educational series called The Genius Series. It’s totally free, of course, and it’s here to help folks learn some of the nitty-gritty stuff of Amazon selling. Myself, Kym, Greg, Becky, and Lenny will all be contributing. Since some of the content is still in production, feel free to ask more questions on the forums for anything you want to know about… we’re here to help!
Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.

You can use this tool to get new ideas for paid search campaigns as well as ideas to drive organic traffic. One big advantage of the tool is it gives you historical statistics on past search volume, as well as predictions about the number of clicks and conversions. You can search for keyword ideas based on what makes sense for your products, services or other phrases you're trying to target. 
Der Text ist unter der Lizenz „Creative Commons Attribution/Share Alike“ verfügbar; Informationen zu den Urhebern und zum Lizenzstatus eingebundener Mediendateien (etwa Bilder oder Videos) können im Regelfall durch Anklicken dieser abgerufen werden. Möglicherweise unterliegen die Inhalte jeweils zusätzlichen Bedingungen. Durch die Nutzung dieser Website erklären Sie sich mit den Nutzungsbedingungen und der Datenschutzrichtlinie einverstanden.
9. 9 @peakaceag pa.ag Wenn Google den Traffic selbst behält… Thanks to Aaron Chronister - Director, Audience Development @ CBS Interactive CBS rankte den ganzen Tag über auf Platz #1 und #2 für News und Organic. Ab 14:00 EST übernahm Google die Suchergebnisse mit ihrem eigenen Wahlergebnisblock. Der Traffic nahm ab da stündlich um einige Millionen Besucher ab. Der 2. Ausschlag zeigt den Zeitpunkt an, ab dem die offiziellen Ergebnisse eintrafen. Die Zahl der Suchanfragen stieg wieder an, aber nicht so stark, dass wir die früheren Ergebnisse (#1 und #2) erreichen konnten.
In order to develop the best recommendations for actions regarding your internet strategy, specialists from the specific fields business economics (strategy, marketing), communications, design, web programming and search engine optimization work together and use applied analysis methods from the corporate analysis, market and competitive analysis (selected competitors), marketing research, market observation and competitive intelligence, media analysis and internet marketing analysis (incl. keyword analyses, internet market competition analyses). mediadefine.com
Nur wer die Strategien der Wettbewerber kennt, hat auch die Möglichkeit, den eigenen Handlungsspielraum sicher und zuverlässig abschätzen zu können. Schließlich beeinflussen die Produkte und Serviceleistungen unserer schärfsten Konkurrenten auch die Anspruchshaltung unserer Kunden ganz erheblich. Darüber hinaus sollten wir das Aggressionspotenzial unserer Wettbewerber in Erfahrung bringen.
Hi. I have a question in regards to what is the optimal ‘amount of keywords’ for a PPC campaign? I have list of about 850, so I am unsure if I should put all of them in each category (ie Broad, Phrase & Exact), or should it only be 100 or so? I have gone through each an every one and they are relevant to my product, so would be interested to hear others thoughts on this. Thanks.
Die gewonnenen Erkenntnisse der Wettbewerbsanalyse führen Sie als Gründer in Ihrem Businessplan auf und nutzen sie als Basis für Ihre Unternehmensstrategien. An dieser Stelle zeigen Sie, mit welcher Konkurrenz Ihr Unternehmen zu rechnen hat und wie Ihre Erfolgschancen am Markt stehen. Als Informationsquellen für eine umfassende Konkurrenz- beziehungsweise Wettbewerbsanalyse dienen Ihnen beispielsweise das Internet, das Handelsregister oder auch Branchenbücher.
Nur wer die Strategien der Wettbewerber kennt, hat auch die Möglichkeit, den eigenen Handlungsspielraum sicher und zuverlässig abschätzen zu können. Schließlich beeinflussen die Produkte und Serviceleistungen unserer schärfsten Konkurrenten auch die Anspruchshaltung unserer Kunden ganz erheblich. Darüber hinaus sollten wir das Aggressionspotenzial unserer Wettbewerber in Erfahrung bringen.
PPC develops over time, because historical data feeds all future PPC marketing strategy decisions. On a going-forward basis, you must review campaign performance to know which campaigns, ad groups, ads, and keywords to pause; which keywords should be grouped into more tightly defined ad groups; and which existing campaigns, ad groups, ads, and keywords need to be tested and/or modified for improvement.
After a week or so, you should be able to identify which keywords convert to sales, and at what ACoS. You will want to scan through the keywords and slowly reduce the bids or pause keywords that have an ACoS that is higher than your threshold–for Jungle Stix that threshold is 33% ACoS. By the same token, you will want to identify any keywords that are below your ACoS and you can think about increasing the bid so that your ad will appear more frequently for that converting keyword.
Using SKAGs will help you improve your overall quality score, which will also improve the effectiveness of your PPC campaigns. In order to get the best possible quality score, you need to make sure that your user experience is consistent. For instance, your ad, keyword, and landing page should all match and seamlessly flow together. This is why using just one keyword per ad group is so helpful. It allows you to ensure that your ad and landing page perfectly align with the ad keyword. If you use multiple keywords, especially more than 15, it’s unlikely that you’ll be able to thoroughly represent all those keywords in your ad and landing page.
Schlussendlich sollte eine Konkurrenzanalyse auch Auskunft darüber geben, wo Ihre Wettbewerber Stärken und Schwächen aufweisen. Stärken können dabei unüberwindbare Markteintrittsbarrieren bedeuten, wohingegen Sie Schwächen Ihrer Mitbewerber ausnutzen können. Beschreiben Sie in Ihrer Konkurrenzanalyse jeweils die Wettbewerbsvorteile und die Alleinstellungsmerkmale (bzw. der besondere Kundennutzen) der 3-5 größten direkten Wettbewerber.
Try to match the offer you make on your pages (product, service, message, etc) to the visitor’s specific location. This sounds simple but requires careful thought and planning. Measure funnel performance for visitors that are geo-targeted versus a control group – are people finding this “filtration” helpful or confining in a way? Statistically, do visitors that are directly served with local offers differ in behavior than those that are asked to “choose your location”? Test it!
Bei der Erarbeitung der eigenen Produktstrategie geht es darum, wettbewerbsfähige Angebote zu schaffen. Dafür ist es wichtig, die Bedürfnisse der eigenen Zielgruppe zu erkennen und entsprechend darauf zu reagieren. Wenn Sie eine Konkurrenzanalyse erstellen, finden Sie Anhaltspunkte für die Zielgruppen der Konkurrenten. Daraus lässt sich ableiten, an wen sich die eigenen Angebote richten sollten und welche Marktchancen diese haben.
For this reason, some companies have taken a more direct measurement approach ‎to IP geolocation vs. trying to infer it through ping triangulation.  It’s far more ‎straightforward, but requires a lot more manual effort.  Basically, these companies ‎send cars out to drive up and down every street in the country and log WiFi IP ‎addresses as well as their physical location to populate the same table that more ‎traditional geolocation companies build through technical means.   Google and ‎Skyhook both use this approach. 
There are some general negative keywords that should be added to almost any campaign, such as “free”, “jobs” “training”, as people searching for these terms are not likely to be looking to buy your product. Keywords like “review” and “opinions” can also be useful, as they will reduce the number of window shoppers who aren’t necessarily looking to buy now. But you’ll also want to research negative keywords specific to your business or audience. For example, if you are an optometrist, you’ll want to use words like “wine”, as you aren’t looking for customers in search of “wine glasses.
Either way, for the third time, thank you, Chandan. I tend to start my analysis (my own website or that of competition) using something simpler (like http://geekreport.stream or the tool I mentioned before that was flagged for some reason). It gives a lot of technical data quickly, so long as you can decipher it and draw some conclusions. And, naturally, take some of it with a grain of salt. But once that is done, your list is the obvious next step into in-depth analysis.
×