Beschränke dich auf fünf bis acht deiner engsten Konkurrenten und auf ebenso viele Merkmale. Wenn du Branchen- oder Marktberichte liest, dann wähle dir die zwei aus, die dir besonders interessant erscheinen, und ignoriere den Rest. Dein Ziel ist es nicht, alles über deinen Zielmarkt zu erfahren, sondern zu erkennen, wie die Wettbewerbssituation beschaffen ist, welche Chancen und Risiken sich für dich ergeben und mit welcher Vorgehensweise du dich am besten behaupten kannst.

Using the same keyword phrase over and over within a web page or blog post can actually hurt your ranking score in Google, which can perceive it as spammy. That wasn't your intention, but maybe you just couldn't think of a better word to use in its place. The Latent Semantic Indexing (LSI) Keyword Generator is like a thesaurus for SEO-minded content marketers. It offers keyword suggestions that are semantically linked to your main keyword, meaning they would naturally come up in conversation. Incorporating these keywords into your post allows you to add variety while still retaining SEO power. 


There is no “right number” of keywords to include, however I like to include 100 or more in my manual campaigns and then the Automatic targeting campaign. Amazon search is often about the long-tail keywords that may be 4 words or more, and it is hard to identify those keywords if you start with too small of a sample set. You can always trim down your keyword list after a week of running Automatic campaigns, and then you will see your ACoS improve and your ROI increase nicely.
In the figure below, you can see I have set up a keyword rating spreadsheet. I first gathered keyword data from a keyword tool to populate the orange columns. In this example, I used the Google AdWords Keyword Tool. From there I began looking at each keyword and gave each one a score from one to 10. For some I built a formula to automate the process, which comes in handy with larger keyword lists.
You can target any keyword with your PPC campaigns and the benefit of it is (especially when launching a new product) is that you get the opportunity to appear at the top of the search results as a sponsored ad for the keywords that you are looking to target. Whereas it can take a little while to climb the organic search results for the same keyword. Plus, running PPC campaigns boosts your sales velocity, which also helps to improve your organic ranking over time.

Images: Even though search engines don’t really see images, you can still use them as part of your keyword strategy. First, make sure they are relevant to your page content, and add to the overall user experience. For search engines, use the alt attribute to help crawlers "see" what an image is about. The alt attribute is a part of the image HTML tag that is used by search engines, text-only browsers and screen readers to “see” an image. Use your keywords in the alt text, but be sure to do so naturally. Stuffing alt attributes full of keywords and synonyms will make your page look like spam and do more harm than good.

Eine Wettbewerbsanalyse kann auch mit einfachen Mitteln kostengünstig intern oder extern aufbereitet werden und liefert umfangreiche Informationen zu den Unternehmen, die in der eigenen oder vergleichbaren Branchen tätig sind. Die Konkurrenzanalyse kann dabei helfen, eigene Stärken und Schwächen besser einzuschätzen (SWOT-Analyse), strategische Entscheidungen zu treffen oder die eigene Marketing- und Vertriebsstrategie zu überdenken.
Think back to elementary school when you learned about the key questions – who, what, when, where, why and how. Use these basic questions to identify who you are really talking to. Who is that ideal person? When are they online and how do they use the web? How old is your ideal visitor, where do they live, what is their mindset, what are their values and how do they feel about your company or product now? Analytics data can offer some insights into the people you are attracting now, but that may not be who you ultimately want. You will need to do some digging to define  your true audience as well as their mindset and behaviors. Sometimes in PPC we become consumed within our tightly defined conversion funnels that we forget there are real people on the other end of a click.  Remember that gathering consumer insights, not just what we see by tracking consumer website usage, can create well-rounded, more successful PPC campaigns.

Research: These searchers are further down the funnel than informational searchers. They’ve already decided that they want to buy a product, but they haven’t quite decided which one is best. They’re looking for more information, so product keywords usually include words such as "review", “top 10”, “comparison”. And while it may look like spam to you, a word like “cheap” can actually help turn researchers into conversions.
Page Content: The days of minimum keyword density are gone. The number of times you use a keyword is really determined by the length of your content. If you are creating unique, quality content your will naturally use your keyword throughout your page. Sprinkle latent semantic keywords throughout your content to strengthen the page’s topical relevance.

Geo-targeting is virtually a necessity for businesses advertising online, since they cannot assume – as one can with traditional media, like newspapers or radio – where their audience is located. Luckily, this powerful tool is not hard to implement. For example, a small outfit like a pizza parlor with a finite delivery range can purchase online ads that only appear in the browsers of people with an IP address within the neighborhood. Geo-targeting also increases the opportunities for A/B testing. For example, a Japanese-speaking immigration lawyer in the U.S. may choose to run two separately geo-targeted campaigns: one locally for people looking to bring family over or maintain status in the country, and another one in Japan targeting people looking to emigrate.
Beacons aren’t designed to know you’re you, where you were a moment ago, or where you’re going next. By and large, they’re just little stationary computers that react: when your device moves near the beacon itself, it triggers a ping, and your app—if you have an app with notifications enabled for the beacon’s particular location—goes to work communicating with you. When you move out of that beacon’s range, it’s basically a done deal.
The SEO Checker analyze the title, description, h1/h2/h3/h4/h5/h6 tags, their correct filling, and their relation with the content from the web page. We look at the size of all the content, and if all content files can be loaded and exist. We look for all the keywords on the page, how many times they appear, and if they appear in the title, description, or h1/h2/h3/h4/h5/h6 tags. We analyze your social media status, and look if you use the properly social media meta tags. Also we look for the site usability, site reputation, site speed, and much more.
Chris Gale, Client Services Director at Odyssey Mobile Interaction says: "As location-based services continue to grow, more of our clients are exploring proximity marketing via mobile. When applying 'geo-targeting' to our clients’ mobile marketing campaigns, it enables us to reach the right audience, in the right place, at the right time. By being able to add a deeper layer of relevance to the message, our clients have experienced higher levels of engagement amongst users."
Con il termine Pay Per Click si fa riferimento agli annunci che compaiono in alto e di fianco ai risultati organici dei motori di ricerca in una pagina dei risultati (SERP). Il costo per questa pubblicità su Internet si basa su due cose: il Costo per il Clic (CPC) e le parole chiave. Il CPC è determinato dal costo delle singole parole chiave, che fanno parte di un ampio sistema di offerta. Alcune parole chiave sono più costose rispetto ad altre, ed è per questo che la ricerca delle parole chiave è fondamentale per avviare questi tipo di pubblicità su internet.
Ausgehend von Ihrer Zielgruppenanalyse folgt nun im nächsten Schritt die Wettbewerbsanalyse, mit der Sie das Augenmerk weg von der Nachfrage und hin zum Angebot lenken. Nehmen Sie die Konkurrenzanalyse zum Anlass, sich ausführlicher mit Ihren Mitbewerbern und deren Stärken und Schwächen auseinanderzusetzen. Die Wettbewerbsanalyse liefert Ihnen wichtige Ansatzpunkte für Ihre eigene Positionierung am Markt.
Finally, some strategies will drive both efficiency and growth within an account. For example, concluding an ad copy test based on CTR, conversion rate, or conversion per impression can increase revenue and improve ROI. However, these strategies typically show incremental long-term improvements, and are less likely to ramp revenue or improve ROAS in the short-term.
In the figure below, you can see I have set up a keyword rating spreadsheet. I first gathered keyword data from a keyword tool to populate the orange columns. In this example, I used the Google AdWords Keyword Tool. From there I began looking at each keyword and gave each one a score from one to 10. For some I built a formula to automate the process, which comes in handy with larger keyword lists.

Now, to figure out state and postal code involves a more complex process. At the ‎core though, the geolocation services build up a network of servers from which ‎they can send out pings, or connection requests, and known physical locations of ‎public entities like universities and government office IPs.  Eventually, with enough ‎data, the geolocation company has the capability to triangulate any IP on the web.   ‎
In der Suchmaschinenwerbung lassen sich Keywords mit sofortiger Wirkung einbuchen. Suchmaschinenoptimierung dagegen braucht seine Zeit. Daher ist es erfolgsentscheidend die richtigen Begriffe auf der Website zu platzieren. Nur eine überlegte Keyword-Strategie stellt sicher, dass Suchbegriffe relevanten Traffic und Conversion liefern. Das Webinar zeigt praxisnahe Schritte, um die richtigen Keywords für ein erfolgreiches SEO zu finden.

Angesichts dieser vielfältigen Ansätze und Werkzeuge entsteht schnell der Eindruck, die Wettbewerbs- und Konkurrenzanalyse sei vor allem eine Fleißarbeit. Dieser Eindruck täuscht nicht – der dafür erforderliche Aufwand ist allerdings gerechtfertigt. Im Rahmen der Marktanalyse im Businessplan geben deine Untersuchungen sehr detailliert darüber Auskunft, wie hoch deine Chancen für eine erfolgreiche Positionierung am Markt stehen. Diese Informationen sind vor allem für potenzielle Geldgeber und Entscheider bei Zuschüssen sowie für mögliche Geschäftspartner relevant.
This chapter discusses how to establish goals to measure the success of our campaign. These should be directly tied to the stated objectives, as well as being measureable and achievable. It is important to track as many actions, goals, and engagement data as possible. This is what really drives understanding and insight from your analytics data and will allow you to assess which campaigns are delivering the goods.
Long tail keywords are longer word phrases. They are specific phrases searchers are more likely to use when doing a specified search.  Due to the more tailored nature of long tail keywords, it is important to create a theme around these phrases. Doing so will increase your business’ rank in search engine results. A generic single keyword is not as valuable as multiple keywords that match a user’s search. In short, long tail keywords prove that, as far as B2B SEO goes, less is not always more. Once you’ve compiled a list of “long tail keywords” that describe a certain theme, you can begin conducting your keyword research.
The best geotargeting strategies aren’t lightning strikes — they’re works in progress composed of careful steps forward. Marketers must constantly analyze their current paid search strategy and adjust spending to maximize market reach. Tweak keywords, refine demographics, evaluate, and forge ahead. It’s only through careful planning and repetition that you’ll be able to craft a sustainable, profitable geotargeting PPC strategy.
Example 2: If your goal is B2B marketing and relations, your keyword(s) should have a revenue spin. For example, if your business sells software for eCommerce, your keywords would focus on that. Your concept might sound something like this: “the best software for B2B marketing and eCommerce.” You would then create a keyword theme around this concept, leading to use of the keyword or phrase for B2B SEO. This specific keyword concept is more likely to attract your target audience of B2B marketers and companies.

On the other hand, version B not only communicates the valueof the cyber security business (protecting other business’s data from hackers and cyber attacks), but also acknowledges the potential customer. The copy in version B also addresses the fact that what the viewer is likely looking for in such a company is a sense of security, and caters to that with the words “protect” and “safe”.
Wichtig ist, dass du dich nicht verzettelst. Es geht nicht darum, eine vollumfängliche Wettbewerbs- und Konkurrenzanalyse vorzulegen, die alle Kennzahlen und Strategien, Stärken und Schwächen aller deiner Konkurrenten enthält. Es geht darum, eine gute Grundlage für die Positionierung deines Unternehmens zu schaffen: Mit welchem Angebot, welchen Preisen, und welchem Marketing willst du deine Kunden gewinnen?
In order to develop the best recommendations for actions regarding your internet strategy, specialists from the specific fields business economics (strategy, marketing), communications, design, web programming and search engine optimization work together and use applied analysis methods from the corporate analysis, market and competitive analysis (selected competitors), marketing research, market observation and competitive intelligence, media analysis and internet marketing analysis (incl. keyword analyses, internet market competition analyses). mediadefine.com
Nur mit einer genauen Wettbewerbsanalyse lassen sich Marktpotenziale erkunden und erkennen. Zudem ergeben sich aus der Wettbewerbsanalyse wichtige Einsichten dazu, wie man besser ist als seine Konkurrenten und wie man sich strategisch richtig im Markt positioniert. Und Marketingaktionen wie Werbung, Promotion oder Preisnachlässe können so auf die Konkurrenten abgestimmt werden, dass sie ihren Zweck der Kundengewinnung erfüllen.
Effective PPC campaign is the process of continuous research and refinement. Never follow “Set it and forget it” approach for PPC campaigns. You must do research to understand searcher’s behavior. You must also research on your profitable keywords and best suitable days and hours for your campaign. Now that you know what is PPC campaign, plan your daily budget and invest wisely.
For this reason, some companies have taken a more direct measurement approach ‎to IP geolocation vs. trying to infer it through ping triangulation.  It’s far more ‎straightforward, but requires a lot more manual effort.  Basically, these companies ‎send cars out to drive up and down every street in the country and log WiFi IP ‎addresses as well as their physical location to populate the same table that more ‎traditional geolocation companies build through technical means.   Google and ‎Skyhook both use this approach. 
Bei der Positionsbestimmung eines bereits etablierten Unternehmens wissen Sie bereits, auf welche Kriterien Sie sich konzentrieren können, wenn Sie eine Konkurrenzanalyse erstellen. Sie möchten in diesem Fall vor allem Chancen besser nutzen und Risiken minimieren. Weitere Anlässe für eine Wettbewerbsanalyse können eine Neuorientierung des Unternehmens oder Veränderungen im Markt sein.
Now the ad servers don’t create this table themselves, they license it from another ‎company like MaxMind or DigitalEnvoy, whose primary business is geolocation ‎data.   This is no enviable task; IP addresses themselves don’t necessarily have an ‎obvious pattern in the way they are assigned like a telephone area code would.  It’s ‎a bit like solving a mystery, and the geolocation companies use a variety of ‎methods to approach the problem.  ‎
Advanced seo analyzer tool to give webmasters or bloggers an seo analysis on a page-by-page basis. This tool analyse the website social media ranking, site usability, online reputation, meta tags, keywords, and site speed. Examine your webpage and get your analysis report together with your rankings from this seo tool. Improve your web pages and increase your search engine ranking.
Benchmarking is the important key factor for any marketing campaign. You should always keep an eye on your competitors. How their ads are appearing, what keywords they are using and plan your strategy accordingly. Never create ads, which looks similar to your competitor’s ads. You should smartly design your ad copy, which should look better than your competitor’s ad.
Eine Wettbewerbsanalyse kann auch mit einfachen Mitteln kostengünstig intern oder extern aufbereitet werden und liefert umfangreiche Informationen zu den Unternehmen, die in der eigenen oder vergleichbaren Branchen tätig sind. Die Konkurrenzanalyse kann dabei helfen, eigene Stärken und Schwächen besser einzuschätzen (SWOT-Analyse), strategische Entscheidungen zu treffen oder die eigene Marketing- und Vertriebsstrategie zu überdenken.

When an ad mentions the target customer’s region or city, such as Chicago, this approach has proven to deliver a much better response rate than running a national campaign that doesn’t include a location. “It goes back to the messaging aspect,” Fritz explains. “Your geolocation ad targeting is much more effective. That’s because it connects more deeply with prospective customers than a generic advertisement. You are running a social advertisement that is very specific to someone in a particular place. This could be Cleveland, New York City, Miami, Dallas, Los Angeles, or whatever area you have targeted.”
7. Use a keyword research brief to share for unified messaging. The final tip is to attempt to break down the silos that are typical in medium to large organizations and share with them enough keyword data so they can be encouraged to use your targeted keywords in their respective messaging. One way to do this is to develop what I call a keyword research brief. This is simply a document that is like an executive summary of keyword research for your top keywords. This document should be no more than one to two pages. It should be a quick read. See an example of this below.
Wettbewerb zwischen Rivalen ist ein natürliches Phänomen, in dessen Rahmen nur der Stärkste überlebt. Die Situation in der Wirtschaft ist ähnlich. Unternehmen schaffen sich heutzutage einen Wettbewerbsvorteil, indem ihr Angebot den Bedarf der potenziellen Kunden besser deckt, als das Angebot ihrer Konkurrenten. Deswegen gibt es eine ständige Konkurrenz untereinander. Wenn ein Unternehmen eine gute Marktanalyse durchführt, sind alle darauffolgenden Aktionen meist auch erfolgreich. Außerdem haben die besten Wettbewerber die freie Wahl darüber, wie sie die Preise festlegen wollen (Marktmacher), wodurch sie sich wiederum große Marktanteile sichern können. Im aktuellen Markt, der äußerst wettbewerbsorientiert ist, kann eine Wettbewerbsanalyse entscheidend für das Unternehmen sein.
"We've been experimenting with Quora Ads in a few client accounts and have been intrigued by the (limited) results thus far. One of our clients, Dataquest, is an online platform for learning data science. Their marketing director approached us about Quora Ads a few months ago, and we decided to give it a shot. To be fair, we are still in the middle of the trial run, so the traffic is fairly low, but what we have seen come through is enough to get us excited about it as a new channel. 
IT is more cost-effective to target already existing demand to increase your market share for more qualified leads. For more tips on how to prioritize your keyword strategy and your comprehensive search campaigns, check out Directive’s Complete Guide to B2B Marketing and Demand Generation. And be sure to subscribe to our blog for weekly updates on the most innovative industry-leading tactics!
Geotargeting is a practice frequently deployed by such restaurants and brick-and-mortar businesses looking to drive local foot traffic, but it isn’t exclusively the province of these verticals. Even sports teams have gotten in on the action, targeting fans that are at (or have been to) a particular stadium or event in order to drive ticket sales, app downloads, and more.
Automatic campaigns are very easy to create, all you need to do is enter your campaign name, budget and start date. The way this works is that Amazon will crawl your listing and run a campaign on your behalf within your budget limits. Amazon effectively decide what keywords and match types are bid on and at what bid, based on the information it has about your listing.
Keyword Competition tools can make things much easier on your keyword strategy. Some tools include the Adwords Keyword Planner  (you can tailor this for B2B) and MozBar. Google Adwords help you discover and compare new keywords. MozBar helps you check keyword competition against other B2B business sites. Some tools must be purchased, such as Long Tail Pro. This tool identifies profitable long tail keywords focused on your content.
Then how can someone afford to pay $54.20 per click if it does not generate profit? The answer is simple: they are spending that money to build a brand and they are not focused on the profitability on that individual click; they are focused on profitability over time and they most likely have a budget assigned to building that brand. Not having to focus on achieving profit for individual click puts a company at a tremendous advantage for displaying their brand prominently in search results. It also makes it harder for profitability based marketers to compete.
Die Mitläufer stellen meist keine Gefahr für Sie dar. Nischenanbieter sind ebenfalls keine nennenswerte Konkurrenz für Sie, wenn Sie nicht vorhaben, dieselbe Nische zu bedienen. Genauer ansehen sollten Sie sich hingegen die Marktführer sowie deren Angreifer. Erstellen Sie eine Liste mit etwa fünf bis acht Konkurrenten, die Sie in den folgenden Schritten genauer unter die Lupe nehmen werden.
SEO (Search Engine Optimization) oder Suchmaschinenoptimierung soll Inhalte, die durch Suchmaschinen indexierbar sind, bei der Suche nach inhaltlich relevanten Suchbegriffen (Keywords) auf möglichst hohen Positionen erscheinen lassen. Dabei kommt es nicht nur auf die Position an sich an, sondern auch auf die die Übereinstimmung zwischen Suchbegriff, Suchergebnisdarstellung und Relevanz, mit dem Ziel das der Nutzer effizient seine Aufgabe (Taskcompletion) auf der Webseite lösen kann.
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