I’ve been working as a Virtual Assistant for a long time for Amazon sellers and I find your article very helpful on my work. I have a question. In selecting keywords to run on PPC at Amazon, does it need your listing to be seen in a particular keywords before including that keyword in your ad campaign? I was told that if your listing doesn’t show in the search result in a particular keyword it’s useless to use that for ad campaign.


Once you have collected a good amount of data, it’s time to sift through it and see what’s working, what’s not, and sharpen up your money-making machine. Like I mentioned, Amazon’s advertising platform is very straightforward and simple. This means that the levers you can pull for optimization are more limited than what Facebook Ads, Google AdWords, Bing Ads offers.
In Google Analytics you can do this by using the same path we detailed before: Traffic Sources > Search > Organic > Advanced filter. Enter a specific keyword or use the RegEx generator to cover all the possibilities that you have in mind. Make sure that you create at least two advanced filter: one that includes all your branded keywords, and another one that excludes them.

Not every keyword is worth ranking for. This may seem obvious, but it’s an important lesson for search marketers to learn. Often times we can get caught falling down the rabbit hole or chasing the long tail dragon to boost our rankings without thinking of the time and resources it takes to rank for these terms. Especially for highly competitive, high-volume keywords – it simply isn’t worth the time and effort it might take to get onto page one.


In the last year, Google and Bing have both indicated a shift to entity-based search results as part of their evolution. Google has unscored this point with rich snippets and Knowledge Graph, and Bing has now upped the ante on personal search results with Bing Snapshots. Find out how you can adopt strategies to stay ahead of the curve in the new world of semantic search results.
Ohne die Definition von Begriffen, für die eine bestimmte Unterseite gute Suchergebnisse erzielen soll, ist die Optimierung der Seiten genau darauf logischerweise auch nicht möglich. Im Kapitel Keyword-Strategie und -Recherche werden zunächst die Grundlagen der Keyword-Recherche mit besonderem Fokus auf Conquer- und Defend-Strategien sowie unterschiedliche Typen von Suchanfragen und Diversifikationen von Keywords vermittelt.
There are some general negative keywords that should be added to almost any campaign, such as “free”, “jobs” “training”, as people searching for these terms are not likely to be looking to buy your product. Keywords like “review” and “opinions” can also be useful, as they will reduce the number of window shoppers who aren’t necessarily looking to buy now. But you’ll also want to research negative keywords specific to your business or audience. For example, if you are an optometrist, you’ll want to use words like “wine”, as you aren’t looking for customers in search of “wine glasses.

Say our real estate marketing business really starts to blow up. We make a few new hires and start to divide Manhattan up into regions, with each new employee responsible for a new section. Each one is responsible for marketing within their region. We can easily carve out an “excluded” area within any local awareness region to, for example, exclude a particular zip code that we’re not responsible for from our ad’s targeting. That lets us save money by not targeting customers that we don’t really want to be attracting:
The second is mobile couponing, which is being driven forward by players like Groupon, LivingSocial and Amazon. By clicking on a mobile banner, consumers can redeem coupons in-store at point of sale. Advertisers can target their campaigns to appear on the devices of any consumer browsing a mobile site or app within a given distance of one of their outlets.
As you can see, we not only changed which keywords to track (the core of the SERPs tool) but also the location setting of the search engine. As a local business, most of Jerry’s customers will come from the UK. Using this setting rather than the general Google setting will give him much more accurate results on how his keywords rank in his location.
Once you have a short list of keywords, create separate pieces of valuable, high-quality content, each optimized for an individual term on the list. Through the process outlined above, you aligned keywords with searcher intent. You ostensibly know what searchers commonly put into search engines to find content related to your business goals. Now, your content should actually meet those searchers’ needs. In fact, it should be your goal to create the best, most actionable content to answer a specific question a target user might have as possible.
Long tail keywords are longer word phrases. They are specific phrases searchers are more likely to use when doing a specified search.  Due to the more tailored nature of long tail keywords, it is important to create a theme around these phrases. Doing so will increase your business’ rank in search engine results. A generic single keyword is not as valuable as multiple keywords that match a user’s search. In short, long tail keywords prove that, as far as B2B SEO goes, less is not always more. Once you’ve compiled a list of “long tail keywords” that describe a certain theme, you can begin conducting your keyword research.
Daneben gibt es noch eine weitere Art der Konkurrenz durch Lieferanten. Wenn diese plötzlich ihre eigenen Materialien oder Halbfertigerzeugnisse zu den Produkten verarbeiten, die Ihr Unternehmen herstellt, werden sie zur direkten Konkurrenz. Der gleiche Effekt tritt ein, wenn Sie ein Handelsunternehmen führen und ein Hersteller Ihrer Waren vertreibt diese selbst. Informieren Sie sich deshalb auch über Ihre Lieferanten, wenn Sie eine Konkurrenzanalyse erstellen.
Once you have determined which keywords you should focus on, use them repeatedly in your content. Use an Excel sheet to keep an organized eye on your usage by tracking how many times you use each of your selected terms in your content. Why? The latest Google algorithm update is penalizing pages whose anchor text is over-optimized, and having an updated list of the terms you have already used will help you to vary them smartly.
Doch damit nicht genug. Sie bekommen bei SUMAGO nicht nur eine Aufzählung von Möglichkeiten für ein besseres Ranking in den Suchmaschinen (z.B. bei Google), sondern auch viele Hinweise und einen Seitenreport aus den Bereichen der Verkaufspsychologie und der Usability. Dazu gehören auch Ausführungen zur Wirkung Ihrer Website auf uns. Sie bekommen also neben den SEO-Fakten zur reinen Suchmaschinenoptimierung auch einen ehrlichen, externen Blick auf Ihre Seiten und ein Stück allgemeiner Onlinemarketing- bzw. Unternehmensberatung. Wir identifizieren Potenzial für eine Optimierung Ihrer Website aus verschiedenen Perspektiven. Mit dem SUMAGO-SEO-Check haben Sie die Nase vorn.

Another method is to track your competitors’ links. Content marketing is often done in unison with link building. Your competitors most likely create content on blogging sites. Within the articles they submit, there are external backlinks that point back to their own websites. Those links can be followed like a trail of breadcrumbs to track what they’ve been up to. Moz and Majestic are tools that are great for doing this. Here’s a look at what Moz found when I looked up Easel.ly, an infographics company.
Think about what else is around you. Don’t just think about where you are; think about what’s around you. Are you a restaurant near a stadium or an airport? Encourage people to stop by after the big game, before that Ed Sheeran concert, or for a graduation celebration in your ad copy. If you’re a boutique fitness studio, advertise to people who are health-conscious and attending the farmer’s market nearby. Put these suggestions into your copy to increase in-store events.
There is no fee to set up PPC campaigns, but you will pay an amount for each time someone clicks your advertisements. You can set bids for each individual keyword, and you can pay anything up to that amount per click, but never more than the bid you set. The amount you do pay will vary with each click, depending on a variety of factors and competition.

We at SEMrush continuously monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have come to the conclusion that Google is moving in the direction of “autopiloted” campaigns. The message is clear, the more you delegate to Google Ads’ artificial mind - bids, placements, banner sizes, etc. - the more benefit you and your customers will get from the campaign.


It's important to check that you have a mix of head terms and long-tail terms because it'll give you a keyword strategy that's well balanced with long-term goals and short-term wins. That's because head terms are generally searched more frequently, making them often (not always, but often) much more competitive and harder to rank for than long-tail terms. Think about it: Without even looking up search volume or difficulty, which of the following terms do you think would be harder to rank for?
Thanks for a great read. The holy grail of marketing is the ability to link advertising directly to consumer purchases. Increasingly, geo-targeted campaigns are making this dream a reality. Geotargeting doesn’t have to mean getting down to the local level. Larger companies can use geotargeting on a regional basis to locate specific audiences for their marketing campaigns. Facebook, Snapchat, Instagram, etc., are all offering these services.
Below, you can find our suggested stages for implementing your keyword strategy, specifically if you are trying to get a newer business with a branded service / product to rank higher in an industry with competitors who have already established a presence in the main search engines. We leave it up to you to decide when it is best to move to each stage. In our opinion, what works for SMEs that need to boost their presence on the web is to develop a keyword strategy that starts out general, without worrying too much about competitors. This strategy can then evolve over time to include more and more branded keywords as well as aiming for some SERPs of better-known competitors.
Unfortunately, whilst digital marketing provides these tools, most advertisers still find themselves in a situation where they don’t know what is working. The ubiquity of search engines in our modern lives has led advertisers to skip straight past considerations for strategy, planning, and measurement and dive straight into tactical marketing efforts like Pay-Per-Click and SEO, where they are as equally unsure if their efforts are delivering a meaningful return for their business.
Analysen kan også bruges til at vurdere jeres nuværende linkbuilding-leverandør og det arbejde, der bliver udført af denne. Er jeres website ramt af en linkstraf, eksempelvis Google Penguin, vil dette også blive belyst i en linkanalyse. Der stilles garanti for, at jeres website kommer tilbage i Googles søgeindeks igen, hvis de i analysen anførte problematikker bliver løst efter hensigten. Det er en garanti, som kun Bondtofte ApS tilbyder på det danske marked.
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