Daneben gibt es noch eine weitere Art der Konkurrenz durch Lieferanten. Wenn diese plötzlich ihre eigenen Materialien oder Halbfertigerzeugnisse zu den Produkten verarbeiten, die Ihr Unternehmen herstellt, werden sie zur direkten Konkurrenz. Der gleiche Effekt tritt ein, wenn Sie ein Handelsunternehmen führen und ein Hersteller Ihrer Waren vertreibt diese selbst. Informieren Sie sich deshalb auch über Ihre Lieferanten, wenn Sie eine Konkurrenzanalyse erstellen.
Lower Costs: When there is a near-infinite supply of search query impressions each month, your strategy is to lower your cost per click in order to drive more click (and conversion) volume to your website. This generally involves making use of keyword list refinement (match types, negative keywords) and lowering bids while keeping an eye on average position.

Reason: This metric can help you to know if you have well-organized content. Traffic generated from certain keywords can provide good insight into which pages a visitor typically sees as a result of that keyword query. In case you are using Google Analytics for measuring your visits, you can do it within the following path: Traffic sources > Search > Organic > Landing Pages as 1st dimension & 2nd dimension: Keyword.


In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.
Thanks for a great read. The holy grail of marketing is the ability to link advertising directly to consumer purchases. Increasingly, geo-targeted campaigns are making this dream a reality. Geotargeting doesn’t have to mean getting down to the local level. Larger companies can use geotargeting on a regional basis to locate specific audiences for their marketing campaigns. Facebook, Snapchat, Instagram, etc., are all offering these services.
IT is more cost-effective to target already existing demand to increase your market share for more qualified leads. For more tips on how to prioritize your keyword strategy and your comprehensive search campaigns, check out Directive’s Complete Guide to B2B Marketing and Demand Generation. And be sure to subscribe to our blog for weekly updates on the most innovative industry-leading tactics!
When an ad mentions the target customer’s region or city, such as Chicago, this approach has proven to deliver a much better response rate than running a national campaign that doesn’t include a location. “It goes back to the messaging aspect,” Fritz explains. “Your geolocation ad targeting is much more effective. That’s because it connects more deeply with prospective customers than a generic advertisement. You are running a social advertisement that is very specific to someone in a particular place. This could be Cleveland, New York City, Miami, Dallas, Los Angeles, or whatever area you have targeted.”
Geofencing hinges on the use of a “fence”—a designated area that a marketer sets. Where geo-targeting allows you to get more granular and include or exclude certain users in the target area (based on demographic, for instance), geofencing is a bit more of a blunt object in that you’ll capture all users who move into a certain area. The purpose of creating a geofence is to target communications in a given zone, in a given context—just like geo-targeting, but with greater accuracy. Retail operators who want to catch the attention of shoppers as they pass by a store, for example, might use geofencing.

For example, “Austin gyms” or “coffee shops near Dupont Circle” or “uptown restaurants” provide location intent that you can target. Include location terms such as area code, ZIP code, neighborhood, community name, nearby landmarks, popular venues, tourist destinations, well known street names, local jargon and other keywords that will help you get found when a consumer is searching for businesses around you.

Whatsmyserp – Absolute Rankings gehören der Vergangenheit an, da die Suchergebnisse nach Staat, Lokalisierung und der kürzlichen Such-Historie personalisiert werden. Allerdings können Sie eine Idee von Ihren durchschnittlichen Rankings bekommen. Wenn Sie nach einem Tool suchen, das einen Hinweis liefert, ist Whatsmyerp ein einfaches, kostenlose Tool, welches Ihnen einen Eindruck liefern kann, wo Ihr Content rankt.


The personal intent targeting is nearly as strong as search, which is really saying something! The Q&A format of Quora lends itself to fairly specific intent (e.g., "What is a good program for learning data science online?"). That question is loaded with high-quality intent potential for my client, and anyone clicking on it likely wants to actually discover the answer.
It doesn’t take a marketing expert to know that marketing is a complex endeavor. With so many moving pieces, it can be hard to decide what you should focus on. What mediums do you prioritize? How do you narrow down your target audience? How do you rank better on search engines? Should you have a social media campaign? And if so, which social media platform should drive that campaign? And where in the world do you even begin to dig into this stuff?
Sie wollen Ihr Google Ranking für relevante Keywords optimieren? Sie wissen nicht wo und wie Sie mit der Suchmaschinenoptimierung Ihrer Webseite beginnen sollen? Dann ist unsere SEO-Analyse sicherlich ein guter Ausgangspunkt. Dabei ist es egal, ob Sie danach die Umsetzung bzw. die SEO Betreuung durch uns beauftragen oder ob Sie die benannten Punkte selber verbessern möchten. Von uns bekommen Sie immer eine ganz individuelle SEO Analyse für Ihre Webseite und nichts von der Stange. 
Ganz ähnlich war seinerzeit das Vorgehen der „Herren Simpel“, einer Bar im Hamburger Schanzenviertel. Die Gründer der Bar haben zunächst ganz systematisch alle Kneipen und Restaurants der Umgebung erfasst. Als für sie interessante Merkmale haben sie u. a. die Öffnungszeiten, Größe und Ausstattung der Räumlichkeiten, Angebote, Preise und das jeweilige Publikum gewählt. Dann sind sie überall eingekehrt und haben die entsprechenden Informationen gesammelt. Die Erkenntnisse ihrer Vor-Ort-Recherche, die sie nur einige Tage Zeit gekostet hat, haben sie genutzt, um ihr eigenes Angebot zu entwickeln und ihr Profil zu schärfen. So sind sie zu einem Konzept gekommen, das gut in die Nachbarschaft passt, aber zugleich einzigartig und besonders ist. In unserem Blog findest du mehr zu Ihrer Untersuchung samt Businessplan.
Try to match the offer you make on your pages (product, service, message, etc) to the visitor’s specific location. This sounds simple but requires careful thought and planning. Measure funnel performance for visitors that are geo-targeted versus a control group – are people finding this “filtration” helpful or confining in a way? Statistically, do visitors that are directly served with local offers differ in behavior than those that are asked to “choose your location”? Test it!
People are no longer shocked to find elements of personalization embedded into various aspects of advertising, and in fact, have even come to expect it. Think about it this way: When it comes to marketing emails, which are you more likely to open and read—the one addressed to “Dear Customer” featuring generic copy on topics that aren’t relevant to you? Or are you more likely to engage with the email addressed to your name that includes links to blog posts relevant to the industry you work in, as well as items you might like based on your previous purchases? That’s right—you’re going to open and read the email that’s tailored to you.
You should also take time to ensure that your landing page is designed well, but not just in appearance. Be sure to focus on loading speed and usability as well. Together, all of these elements are crucial to the success of your campaigns. Afterall, you don’t want to spend all your time designing PPC ads only to have your leads bounce right off as soon as they reach your boring or unsightly landing page design—or worse, leave before it even has a chance to load.
Repeat this exercise for as many topic buckets as you have. And remember, if you're having trouble coming up with relevant search terms, you can always head on over to your employees on the front lines -- like Sales or Services -- and ask them what types of terms their prospects and customers use, or common questions they have. Those are often great starting points for keyword research.
Wenn Sie Herren-Sportschuhe verkaufen, beginnen Sie mit grundlegenden Kategorien, die Kunden verwenden würden (z. B. "sportschuhe herren"). Sie können auch "herren sneakers" oder "herren tennisschuhe" hinzufügen, wenn diese Suchbegriffe häufig für Ihre Produkte verwendet werden. Erweitern Sie Ihre Liste, indem Sie Ihre Marken- und Produktnamen hinzufügen.
When using the Keyword Explorer, Ahrefs will also produce the "parent topic" of the keyword you looked up, as you can see in the screenshot above, underneath the Keyword Difficulty meter. A keyword's parent topic is a broader keyword with higher search volume than your intended keyword, but likely has the same audience and ranking potential -- giving you more a valuable SEO opportunity when optimizing a particular blog post or webpage.
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