Some websites regard visitors in different ways. For example, blogs are not as concerned with their visitor type, so long as they are drawing in visitors. In short, having an audience matters more than who makes up the audience. A business website, on the other hand, is looking for a certain type of traffic. This traffic should come from your target market. To make this happen, creating a keyword theme is necessary.

Wenn Sie einfach nur wissen möchten, wo Sie mit Ihrer Internet-Präsenz in den Suchmaschinen (z.B. Google oder Bing) stehen oder was Sie machen sollten, um mehr organische Besucher zu erhalten, dann ist die SUMAGO® SEO Analyse eine gute Wahl. Wir schauen uns Ihre Website mit einem marketingorientierten SEO-Blick und mit Hilfe von spezialisierten SEO-Tools an. Wir sehen uns OnPage-Faktoren – wie die interne Verlinkung, Ladezeiten, die Erreichbarkeit für Crawler bzw. Fehler in der Seitenstruktur – für Sie an und dokumentieren diese in übersichtlichen Sheets. Darüber hinaus analysieren wie den Ist-Zustand ihrer OffPage-Optimierung (Domain-Popularität, Qualität der Backlinks etc.) und geben Hinweise zur Verbesserung Ihrer Sichtbarkeit bei Google.
No matter which tool you use, you’re looking for keywords that have a good balance between search volume and competitiveness, which depends on your business and your audience. For example, you might find that lower volume keywords convert a higher percentage of people because while they don’t get much traffic, that traffic has higher purchase intent. The best way to figure it out is to start, and keep track of what works.
Ausgehend von Ihrer Zielgruppenanalyse folgt nun im nächsten Schritt die Wettbewerbsanalyse, mit der Sie das Augenmerk weg von der Nachfrage und hin zum Angebot lenken. Nehmen Sie die Konkurrenzanalyse zum Anlass, sich ausführlicher mit Ihren Mitbewerbern und deren Stärken und Schwächen auseinanderzusetzen. Die Wettbewerbsanalyse liefert Ihnen wichtige Ansatzpunkte für Ihre eigene Positionierung am Markt.
Another way to define a perimeter is not by distance, but by time. A company named iGeolise developed a platform they call TravelTime, an API that allows mobile apps and sites to search by time rather than distance. This could be useful for a condo unit near downtown looking to attract workers with very long commutes, or a restaurant targeting hotel patrons within a 10-minute walking distance.
If you’re aiming for a steady cost per conversions (also known as Cost Per Acquisition) average, despite the potential challenge in calculating those costs, then Conversion Optimizer may be of help. This strategy works by setting a target Cost per Conversion at campaign level, and then AdWords uses your historical conversion data to optimize your bidding strategy to reach your targeted average.
For example, say you run your own B2B marketing agency. If you’re advertising high-level digital marketing services, you want to make sure that the traffic you get from PPC campaigns only includes quality leads. Using negative keywords like “free” and “cheap” will help you avoid people who are not looking to pay for marketing services. If you only work with clients in the United States, you could also use location-based negative keywords. For example, to avoid keywords like “B2B marketing services in Russia” you could add “Russia” as a negative keyword.
After setting your campaign goal and choosing the right platform for your ad, the next step is to plan your ad targeting for your most relevant audience. There are two types of targeting. You can target audience for a specific geographic location and you can also optimize your campaign for a specific device type, operating systems and wireless networks.
There is no “right number” of keywords to include, however I like to include 100 or more in my manual campaigns and then the Automatic targeting campaign. Amazon search is often about the long-tail keywords that may be 4 words or more, and it is hard to identify those keywords if you start with too small of a sample set. You can always trim down your keyword list after a week of running Automatic campaigns, and then you will see your ACoS improve and your ROI increase nicely.
Effective PPC campaign is the process of continuous research and refinement. Never follow “Set it and forget it” approach for PPC campaigns. You must do research to understand searcher’s behavior. You must also research on your profitable keywords and best suitable days and hours for your campaign. Now that you know what is PPC campaign, plan your daily budget and invest wisely.
Die Verbraucher sollen angeben, welche Unternehmen einer bestimmten Branche sie kennen, wo sie selbst einkaufen und die Produkte welches Unternehmens sie nicht kaufen. Zudem könnte man fragen, welches Unternehmen sich am nächsten zum Wohnort der Verbraucher befindet. Um zusätzlich herauszufinden, wie präsent das eigene Unternehmen oder die eigene Marke in den Köpfen von Verbrauchern ist, könnte man sie auffordern, spontan einige Marken zu nennen.
Thanks for a great read. The holy grail of marketing is the ability to link advertising directly to consumer purchases. Increasingly, geo-targeted campaigns are making this dream a reality. Geotargeting doesn’t have to mean getting down to the local level. Larger companies can use geotargeting on a regional basis to locate specific audiences for their marketing campaigns. Facebook, Snapchat, Instagram, etc., are all offering these services.

It sounds like if your listing is not in the buy box that you are not a private label seller? Or not the only seller making sales from your product listing? If you are selling wholesale as a reseller, and sharing a product listing with other sellers, then there is no effective way to market your product using PPC. Even if you used other ad platforms, you would risk sending sales to other sellers.
Impacts click-through rate. When someone searches for your keyword, they’re not just going to find your video—they’re going to get a list of similar results. You want your title to be clear, descriptive, and most of all, engaging to win their attention and their click. If more people are clicking on your title than on others, it’s going to be a signal to YouTube that your video is a good match for this keyword.
For example, it’s important to look at the response based on urban, suburban or rural locations. Someone living in northern Indiana may consider driving 25 miles to your store to be no big deal. Most customers or prospects could make the drive in less than half an hour and, therefore, they will visit your store. However, if the prospects live in the River North neighborhood of Chicago, they aren’t going to want to go to your store in Wrigleyville because that’s going to take 50 minutes.
Estimated Costs: Creating content to adequately target specific keywords will require varying amounts of time, money, and effort. In some situations, you might find that targeting a certain keyword also allows you to SEO your landing page at the same time. So be on the lookout for shortcuts that might make ranking for a keyword more cost-efficient than it would otherwise be. That’s how you can find real money-makers!
Part of designing your keyword strategy is making sure you target keywords that will bring in enough traffic to be worth the effort. There’s no minimum number of searches for a keyword - that depends on your niche and your ability to convert visitors into sales. If you’ve got a Pro or Premium WooRank account, use SERP Checker’s new search volume feature to track estimated monthly searches for your keywords, as well as historical ranking data. If you’re already using SERP Checker, the search volume will appear for your keywords automatically. If you haven’t used it yet, just enter your keywords in the tool and you’ll see your data within 24 hours.

Unsicherheiten bestimmen den Markt. Wenn alle Entwicklungen vorhersehbar wären, gäbe es keinen Wettbewerb. Jedes Marketing wäre überflüssig. Mit dieser Unsicherheit musst du leben. Durch das Erstellen einer Wettbewerbsanalyse kannst du dir aber zumindest eine Orientierung schaffen. Wettbewerbsanalyse und Konkurrenzanalyse verschaffen dir Handlungsspielräume, öffnen oft auch die Augen für die Entwicklung neuer Strategien. Dabei sind es im Wesentlichen drei Grundfragen, die für die strategische Ausrichtung eines Geschäfts von Bedeutung sind:
Conducting PPC marketing through Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads. How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:
Google is constantly refining and adding new tools to AdWords, so remaining active with your PPC strategies is critical if you want to beat out your competition. There’s never a set-it-and-forget-it approach that you can take–as much as one might wish–so it’s important that you test, analyze, re-test, and repeat to find out what is working for you and what is not. Also, keep in mind that while some strategies might work wonders for a particular business or industry, they may not be as effective with yours. Experiment with different approaches, but don’t be too quick to abandon ones that don’t show immediate results. Some investments require time to show their return.
If your account is currently achieving a return on ad spend (ROAS) of 5, and your goal is to achieve a ROAS of 6, your strategy should focus on efficiency optimizations to improve ROAS. If your account is achieving a ROAS of 5 and your goal is to increase revenue as long as your ROAS is at or above 4 (and you have additional budget to spend), then your strategy will need to focus on growth initiatives.
To more effectively drive traffic to their stores, they pushed out a 10% discount on any in-store purchase when customers provided their email. This not only drove traffic to their new shops, it also helped them construct lists for each store that they could later use for store promotions. By targeting these specific users in areas near their stores and then promoting to in-store audiences, an e-commerce site successfully made the move to store fronts. Read the full evo case study here!
12. 12 @peakaceag pa.ag „Oscars 2017“ vor der Gala (Mobile, US) #2  80 % Google Properties: Mehr als 4/5 der mobilen SERPs sind Inhalte, die Traffic für Google bedeuten  8 One-Box Integrationen Für mich ein absolutes Novum, noch nie so viele One-Boxes auf einmal …  AMP doppelt vorhanden: Sowohl das News Carousel als auch Organic AMP’ed  Nur noch 3x pure Organic … irgendwo ganz am Ende.
Another method that you may consider is following Google’s Webmaster guidelines for country segmentations and either using subdomains or subfolders for specific countries and languages. This assumes that you have a generic TLD (.com, .org, etc). For example, es.example.com or www.example.com/es/ for Spain/Spanish. This might be the better local SEO solution because it also means that the subdomains or subfolders you specify will be shown in local searches on Google, based on TLD. The downside is that it requires a fair amount of work to setup, and might not coincide with your branding efforts internationally. An important note about this method is that it does not solve the problem of language, but only the country location. So if your service or product is available internationally, you probably shouldn’t limit the geographic location for which Google serves results. Nonetheless, this approach serves as a good platform to initiate conversion optimization on those segmented pages or sites.
Before we can create our campaign we must clearly understand our target audience. This will help develop the campaign structure and inform the way you create the campaign. The key to successful advertising is truly understanding the wants and needs of your customers. To understand our audience we can ask Who? What? Where? When? Why? This chapter discusses how to understand your audience and build a campaign around their wants and needs.
If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas -- what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example -- selling marketing software (which happens to have some awesome SEO tools ... but I digress ;-) -- you might have general topic buckets like "inbound marketing," "blogging," "email marketing," "lead generation," "SEO," "social media," "marketing analytics," and "marketing automation."
PPC develops over time, because historical data feeds all future PPC marketing strategy decisions. On a going-forward basis, you must review campaign performance to know which campaigns, ad groups, ads, and keywords to pause; which keywords should be grouped into more tightly defined ad groups; and which existing campaigns, ad groups, ads, and keywords need to be tested and/or modified for improvement.
Brands love to be front and center and who can blame them? Essential to becoming a well known brand is achieving awareness and name recognition, and well branded companies tend to do well at drawing in new customers. In the world of search, the best way to build your brand is by showing up in the top position of search results. Preferably you can do this for both organic and paid results, but at the very least you can often buy your way to the top of search results with a high enough Maximum CPC bid. You will also want to enhance your brand even further by adding Sitelinks to your account to showcase the depth of products and services you offer and occupy even more real estate in search results.

In reality, even profitability focused campaigns will have limits when it comes to budget, so our focus is often maximizing profitability within the budget we have allotted. This can mean bringing in fewer conversions at a lower cost per acquisition (CPA) and eliminating elements of campaigns that are under performing compared to your acceptable conversion goal. Mining search query reports, establishing negative keywords, bidding down on keywords with high CPA’s or no conversions are all techniques we employ in order to maximize our profitability within the parameters given.

Don’t forget, content marketing should be customer-centric. One of the best ways to know what content you should create is to find out from your customers. There are a number of ways to go about asking, whether it’s through customer surveys, social media, or just giving them a phone call. Listen to what they have to say, and jot down some unique ideas or suggestions that you might have missed yourself. Sometimes their responses can really surprise you!
Um konkurrenzfähig zu bleiben, muss ein Sportler fitter sein als seine Mitstreiter - ein Unternehmen hingegen muss innovativer sein, mehr anbieten, Kundenwünsche besser erfüllen als seine Wettstreiter. In diesem Prozess ist vor allem eines wichtig: Der Blick nach rechts und links. Genau zu erforschen, was konkurrierende Unternehmen machen, passiert im Rahmen einer Wettbewerbsanalyse. Im Folgenden wird erläutert, worum es sich dabei handelt, welche Einblicke eine solche Analyse liefert und warum gerade digitale Marktforschung sich optimal eignet, um Konkurrenten systematisch zu durchleuchten.
Es gibt Dinge, auf die Sie als Gründer verzichten können. Die „Marktanalyse“ gehört nicht dazu. Sie ist das Herzstück jedes Businessplans und unverzichtbar, wenn Sie Ihre Geschäftsidee auf ihre Machbarkeit überprüfen möchten. Dieser kostenlose Ratgeber hilft Ihnen, Ihre Zielmärkte systematisch zu untersuchen und Ihre Erkenntnisse für Banken, Investoren und Partner zu verschriftlichen.
Ausgehend von Ihrer Zielgruppenanalyse folgt nun im nächsten Schritt die Wettbewerbsanalyse, mit der Sie das Augenmerk weg von der Nachfrage und hin zum Angebot lenken. Nehmen Sie die Konkurrenzanalyse zum Anlass, sich ausführlicher mit Ihren Mitbewerbern und deren Stärken und Schwächen auseinanderzusetzen. Die Wettbewerbsanalyse liefert Ihnen wichtige Ansatzpunkte für Ihre eigene Positionierung am Markt.

Need some keyword strategy help while actually creating your posts? If you use WordPress to manage your site content, the Yoast SEO plugin analyzes each post and offers suggestions for improving page content as you prepare your post for publishing. While it’s not a silver bullet that will guarantee good results, it does offer helpful tips for improving your post once it’s in WordPress.


Hi!! Newbie here! So my boss wants our product to be the first few products to be shown at the top when you search for example “plus size tops”. I am using Manual campaign, added “plus size tops” to keywords, using suggested bid with a daily budget at $50. However, I still don’t see our product whenever I search using “plus size tops”. What am I doing wrong?
Aus der Wettbewerbsanalyse leiten Sie Ihre Wettbewerbsstrategie ab. Dazu identifizieren Sie die Stärken und Schwächen Ihrer Konkurrenten und bringen dann die Stärken Ihres Unternehmens und Ihrer Produkte in die richtige Position. Hilfreich dafür ist die Vorlage Stärken und Schwächen des Wettbewerbers. Dabei bedenken Sie auch, wie der Konkurrent auf Ihre Aktionen reagieren könnte: Welche Ressourcen kann er ins Feld führen? Welcher Strategie-Charakter ist für ihn maßgeblich? Welche strategischen Optionen stehen ihm zur Verfügung? Wie beim Schachspiel denken Sie einige Züge voraus. Hilfreich dafür sind die Fragen aus der Vorlage Reaktionen der Wettbewerber im Markt.

E' importante tenere presente che, anche la concorrenza impiega strategie PPC per la loro pubblicità su internet, quindi posizionarsi nelle prime posizioni non è mai un compito facile. Con i nostri servizi di Ottimizzazione PPC , potete aumentare e solidificare il CTR e le conversioni delle vostre Campagne PPC, in modo da essere sempre un passo avanti rispetto alla concorrenza.
E' importante tenere presente che, anche la concorrenza impiega strategie PPC per la loro pubblicità su internet, quindi posizionarsi nelle prime posizioni non è mai un compito facile. Con i nostri servizi di Ottimizzazione PPC , potete aumentare e solidificare il CTR e le conversioni delle vostre Campagne PPC, in modo da essere sempre un passo avanti rispetto alla concorrenza.
No matter how marketing-savvy your company may be, you can always learn more about your customers, especially when it comes to personalizing your advertising. That’s where geotargeting can again be beneficial. The information received from geolocation can help a brand determine where a consumer is looking so it can better tailor events, products, and services to those consumer interests in the near future.

In Google Analytics you can do this by using the same path we detailed before: Traffic Sources > Search > Organic > Advanced filter. Enter a specific keyword or use the RegEx generator to cover all the possibilities that you have in mind. Make sure that you create at least two advanced filter: one that includes all your branded keywords, and another one that excludes them.
Instead, SEO now takes a multi-faceted approach where you’re involving different disciplines (i.e. content, email, advertising, social), building a brand (i.e. investing in intangibles, not just conversions), and competing on multiple fronts (i.e. paid search positions, review & aggregation sites like Yelp, TripAdvisor, beefing up your local listings, and more) – all at the same time.
Bruce Clay Europe è una agenzia PPC che sa quanto è diventato importante il ruolo della pubblicità pay per click. I nostri esperti PPC forniscono servizi di pubblicità su internet  a largo raggio. Alcune delle nostre strategie PPC prevedono la creazione e l'ottimizzazione degli annunci, la gestione del budget pubblicitario giornaliero, analisi dei risultati e report mensili.
Will Supermarkt A seine Produkte verkaufen, muss er besser sein als andere Supermärkte. Sein Sortiment sollte vielfältiger sein, die Preise günstiger und die Frischetheke besser befüllt sein als in anderen Märkten. Er sollte mehr Standorte haben und bestenfalls ein Alleinstellungsmerkmal - diesen einen Grund liefern, weshalb Verbraucher immer wieder nur in Märkten dieser Kette einkaufen.
Eine Konkurrenzanalyse erstellen Sie auch im Bereich der Kommunikation. Vielfach wird dieser Bereich fälschlicherweise mit Marketing verwechselt. Tatsächlich ist der Bereich Kommunikation – genauso wie die Bereiche Produkt, Preis und Vertrieb – eine politische Maßnahme des Marketings und somit eines der 4 Ps. Dies erklärt auch die Bedeutung der Kommunikation für die Konkurrenzanalyse. Denn die Wahrnehmung des eigenen Unternehmens sowie seiner Produkte oder Leistungen ist für den Erfolg ausgesprochen wichtig. Hier geht es um solche Dinge wie den Markenwert oder das Image. Aufmerksamkeit erlangen Sie durch eine Abgrenzung von der Konkurrenz, die Sie im Rahmen einer Wettbewerbsanalyse besser kennenlernen.

Sie möchten eine Wettbewerbsanalyse starten und scheitern schon bei der Begriffsrecherche im Netz? Konkurrenzanalyse, Marktanalyse, Wettbewerbsanalyse, Branchenanalyse … Ist das nicht alles sehr ähnlich? In der Tat ist das ein weites Feld, auf dem sich unzählige Expertenmeinungen tummeln. Die gute Nachricht ist aber: Es gibt ihn, den berühmten Königsweg. Nämlich Ihren …

I am a single Father jumping into my long time dreams this year. I have spent 2017 getting educated in “money and wealth”. I am so appreciative I had stumbled across your online case study to help me launch into my journey and financial goals. I have sourced a product and I am a week away from using jumpsend and PPC to market my listing. I have read and studied your advice on building a solid campaign. I just want to reach out and give a great big thank you for all your accurate and relevant content you have given me. Because of you, I have written goal to leave my Retail management job on my 50th birthday in November. Your information and products will give me freedom to spend more quality time with my two kids. Thank You for answering my prayers and may God bless you with all your dreams!
You might have an incredibly competitive category. Just setting the budget to $50 doesn’t necessarily mean the keyword is high enough. Try adjusting the keyword for “plus size tops” to $3-$4 per click and check if it’s there. If that doesn’t work, you might consider giving away promotions on a site like Jump Send to increase its relevancy in the Amazon search engine.
Using negative keywords in PPC campaigns is an often overlooked but highly effective strategy. These are keywords that you add to your campaign that you don’t want to target. Adding negative keywords will let Google know that it should not show your campaigns in searches that include these words. This is a crucial step in order to make sure that you don’t waste money by displaying your ad for irrelevant searches.
Need some keyword strategy help while actually creating your posts? If you use WordPress to manage your site content, the Yoast SEO plugin analyzes each post and offers suggestions for improving page content as you prepare your post for publishing. While it’s not a silver bullet that will guarantee good results, it does offer helpful tips for improving your post once it’s in WordPress.
YouTube’s search results give you even more control over what a potential viewer sees because you have a thumbnail displayed next to your search result. It’s a great opportunity to provide extra information about the video and what viewers can expect, so optimizing your thumbnails can help you increase both your click-through rate and your watch time.
Dies ist vielleicht der entscheidende Punkt beim Erstellen der Wettbewerbsanalyse. Du legst die Struktur deiner Analyse fest. Die Frage ist hier: Welche Informationen benötigst du, um eine Antwort auf die Hauptfrage deiner Wettbewerbsanalyse zu bekommen? Im Idealfall erhältst du zu jeder Kategorie für jedes Unternehmen genügend Informationen, sodass du diese direkt vergleichen kannst. Welche Informationen aus welcher Kategorie können dies sein?
Alexa – Gegründet vor 20 Jahren und im Besitz von Amazon, ranked Alexa Seiten basierend auf deren Traffic-Volumen. Alexa stellt außerdem Metriken zur Verfügung, wie tägliche Seitenaufrufe pro Besucher, Bounce Rate, die verbrachte Zeit auf einer Seite und demographische Merkmale. Der Basis-Account startet bei 9,99 Dollar im Monat und beinhaltet nicht alle Metriken und Tools der teureren Preispakete.
To create a similar chart, start with your website goals and map them to a potential visitor’s goal. For example, you may want to generate more event space inquiries, which means potential visitors to your website would likely be searching for an event space. Now ask yourself: what do people searching for an event space type into Google? If I were looking for this type of product or service, how would I search for it on the web?

Wenn Sie ein Unternehmen gründen, setzen Sie bei einer Wettbewerbsanalyse andere Schwerpunkte, als wenn Sie die Position Ihres Unternehmens im Markt bestimmen. Im ersten Fall wird die Analyse umfassender ausfallen, da Sie sich gegenüber den Konkurrenten neu behaupten müssen. Geschickte Strategien beim Markteintritt haben einen nachhaltigen Einfluss auf den Erfolg.


Now the ad servers don’t create this table themselves, they license it from another ‎company like MaxMind or DigitalEnvoy, whose primary business is geolocation ‎data.   This is no enviable task; IP addresses themselves don’t necessarily have an ‎obvious pattern in the way they are assigned like a telephone area code would.  It’s ‎a bit like solving a mystery, and the geolocation companies use a variety of ‎methods to approach the problem.  ‎

Keyword research is a time consuming and continuous activity. Create your list of core keywords at the time of campaign planning and you should constantly refine and expand your keyword list for long-tail, low cost and highly relevant keywords. Another important step in keyword research is to review high cost, under performing keywords. Remove these keywords from your list.


The answers remain to be seen, but there’s one no brainer in all of this; one best practice that can dictate any brand’s choices around location-based marketing: ask your users. Explain why you want to target them, tell them how you plan to use their data, and make some commitments about how you won’t use it. Ask for feedback via quick polls, or consider doing some market research on your audience. See what your users most want. Then respect that.
You can use multiple different exclusion zones if you have an extremely particular region that you’re looking to target. The only caveat here is that you have to make sure you’re not being too narrow with your behavioral and demographic targeting. When you focus on too small a region, the size of your audience can get so small that it becomes practically impossible for Facebook to actually deliver your advertisements.
For example, say you have a clinic in Des Moines, Iowa. Someone looking at your social media advertising in California isn’t likely to come to your clinic. A geotargeted campaign would help you find social media users that need your clinic and live in your area. And if you have multiple locations, you can run geotargeted social media ads in each area where you want to increase your customer base.
You’ve probably been hearing more and more about retargeting in the couple of years or so, and for good reason too. Retargeting campaigns use cookies to keep track of the internet users who visit your site so that you can continue to market to them once they leave. Have you ever shopped for an item and then suddenly noticed it following you around on other sites? That’s retargeting. And believe it or not, it really works.
If you are fortunate enough to have access to lead revenue data within AdWords, either by Salesforce linking or some other conversion import means, there are even more options available to you. You may not yet have discovered, or may not yet have taken advantage of the “All conv value / cost” column in AdWords. Available at the campaign, ad group, keyword, and search term level, this metric serves as a close substitute for ROAS, easily accessible within the interface.
The basic content strategy you’ve put together—what you want to create, and how—should give you a good place to start. Now it’s time to break that strategy into potential topics and keywords to cover on your channel. Once you have a topic, like “dog training” or “styling a scarf” you can start to test the relevant words and phrases you think customers will search to find answers.
The other option is to follow up with page visitors outside of AdWords. To do this, you’ll want to create an opt-in page (like the templates above) that offers visitors something of value in exchange for their email address or other contact information. Our dishwasher vendor could offer a free guide on the best way to prolong the life of your dishwasher.
I’ve been working as a Virtual Assistant for a long time for Amazon sellers and I find your article very helpful on my work. I have a question. In selecting keywords to run on PPC at Amazon, does it need your listing to be seen in a particular keywords before including that keyword in your ad campaign? I was told that if your listing doesn’t show in the search result in a particular keyword it’s useless to use that for ad campaign.
But consider this: only a lead who is in the early stages of researching a product or solution (aka not ready to convert) uses such general keywords in their search engine research, simply because they aren’t yet educated enough about what they’re looking for. Similar to a negative keyword strategy, bottom-of-the-funnel (BOFU) keywords can help you reach avoid the wrong leads. These keywords are ones that are more pricing and service-oriented, which will bring in consumers who have a higher potential of converting as a result of your PPC ads.

We must clearly identify our objectives for the campaign and tie the campaign objectives to business objectives. Your objectives could include raising awareness, increasing engagement, generating conversions, and customer retention. Your objectives will need to be tailored to your specific business and you will want to map your objectives to a typical marketing funnel. This chapter highlights how to identify your objectives to measure success.


Geotargeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.[1] A common usage of geo targeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.[2]
You can use this tool to get new ideas for paid search campaigns as well as ideas to drive organic traffic. One big advantage of the tool is it gives you historical statistics on past search volume, as well as predictions about the number of clicks and conversions. You can search for keyword ideas based on what makes sense for your products, services or other phrases you're trying to target. 
Vorstellungen des Konkurrenten über die Branche: Die "Industrie-Rezepte"[3], Meinungen, Glauben und Vorstellungen, die der Konkurrent über die Industrie hat, bestimmen seine Gedankenwelt. Da Entscheidungen aber durch die begrenzte Rationalität des Entscheiders getroffen werden, ist die Kenntnis dieser Gedankenwelt äußerst wichtig für die Vorhersage seines Verhaltens. Hinzu kommen frühere Erfolge und Misserfolge, die Tendenzen für bestimmte Aktionen verstärken oder abschwächen.
Check-ins are a fabulous way to improve your geotargeting work by reaching target audiences on the platforms they regularly use. East Coast Wings + Grill mastered the art of the check-in to offer prospects targeted promotions during the Super Bowl via social media ads. The timely reminders drove traffic to the restaurant chain’s landing page, building brand recognition in the process. Pay attention to social trends, and focus efforts on the platforms your customers frequent.
In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.
Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now -- and reap the benefits for later.
Indexlift ist unser kompetenter Partner in allen Belangen der Suchmaschinenoptimierung und betreut uns zielgerichtet und umfassend seit über einem Jahr. Dank der aufmerksamen und seriösen Beratung durch Herrn Fröhlich sind wir immer über aktuelle Entwicklungen und Möglichkeiten der Website-Optimierung informiert und können unser Onlineangebot stetig verbessern. Vor allem die vorausschauende und zielorientierte Arbeitsweise sowie die nachhaltigen Empfehlungen von Herrn Fröhlich wissen wir sehr zu schätzen, vielen Dank.
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