Starting small will also help you devise a repeatable process that can then be applied across a wider range of search terms as your list grows over time. If you really want to go pro, keyword management tools like Moz Keyword Explorer or SEM Rush’s Keyword Magic Tool can help you streamline this entire process and will allow you to create lists that include hundreds of keywords. 

Entrepreneur and marketing guru Peter Yang is the co-founder of ResumeGo, a firm offering resume and CV writing services to people aspiring to advance in their professional careers. As the head of the company’s marketing operations and a content marketing manager for IBM in the past, he wants to share his experience with other marketers looking to make it big.
Stadiums, airports, universities, and malls are examples of specific venues that can be targeted in order to reach specific interest groups. Stadiums provide a great opportunity to focus on specific short engagement events with an audience defined by that event. They often host fans from two specific cities or schools or fans of a specific music genre that is heavy in one demographic. A band like One Direction, for example, is likely to attract school-age female fans.
Möchten Sie sich diesen Aufwand ersparen und schneller zum Ziel gelangen, können Sie alternativ auch auf am Markt verfügbare Software für die Standort- und Wettbewerbsanalyse zurückgreifen. Der Aufwand reduziert sich dabei auf wenige Angaben Ihrerseits, die Analyse wird vollständig durch die Software erledigt. Allerdings müssen Sie dann auch bereit sein, den entsprechenden Preis für die Software zu entrichten.
After a week or so, you should be able to identify which keywords convert to sales, and at what ACoS. You will want to scan through the keywords and slowly reduce the bids or pause keywords that have an ACoS that is higher than your threshold–for Jungle Stix that threshold is 33% ACoS. By the same token, you will want to identify any keywords that are below your ACoS and you can think about increasing the bid so that your ad will appear more frequently for that converting keyword.
Don’t base your whole strategy on chasing volume though. Pay attention to the competition column in the keyword research tools. Even though these tools use pay-per-click (PPC) data to determine competitiveness and suggested bid, you can still extrapolate this data for organic search. High competition and suggested bid is a strong indication that there’s money to be made off of these keywords, as advertisers generally won’t bid high CPCs on poorly performing keywords.
Once you have a short list of keywords, create separate pieces of valuable, high-quality content, each optimized for an individual term on the list. Through the process outlined above, you aligned keywords with searcher intent. You ostensibly know what searchers commonly put into search engines to find content related to your business goals. Now, your content should actually meet those searchers’ needs. In fact, it should be your goal to create the best, most actionable content to answer a specific question a target user might have as possible.
One of the major promises of enterprise PPC management tools is that they employ bidding strategies that will save you all kinds of money by trimming down your cost per click through intelligent bid algorithms. These algorithms often let you adjust bids by just about any variable available in the AdWords/Bing API’s (you can even create calculated metrics) and adjust bids according to these rules in order to reduce costs. What they usually don’t tell you is the best way to set them up or provide algorithms to you that work out of the box. They give you the fishing line, but don’t always teach you to fish. They are a tool, and what we need is a PPC strategy.
This is the most basic way to start your keyword research—so basic, in fact, that it's easy to overlook. Let's say you're  manufacturing solar panels and you want to target businesses that qualify for alternative energy tax credits. Start with a Google search just like your customers would.  You can see which phrases pop up first when you type in "alternative energy tax credits." This should give you a good indication of the most popular searches.
Erkennen Sie, welches Unternehmen in direkter Konkurrenz zu Ihnen steht und welcher Betrieb lediglich koexistiert. Lernen Sie die Strategien Ihrer Wettbewerber zu lesen und deren Erfolgschancen zuverlässig einzuschätzen. Richten Sie dabei Ihr Augenmerk auch auf die Reaktionen Ihrer Konkurrenten, wenn es um die Initiativen gemeinsamer Mitbewerber oder um generelle Veränderungen innerhalb der Branche geht.

These days, organic SEO is all about creating the highest quality content that is actionable and informative around a specific topic. While your content will no doubt contain keywords referencing said topic in places like heading tags and body copy, search engines are well-versed at filling in gaps about content topics without needing to be bludgeoned by keywords. Keyword research can never—and should never—be used as a crutch for poor content quality. However, exercises like those described below, can play very important roles in helping you define and measure your content strategy as well as mapping your content topics to real users’ needs. Words matter. 


The best geotargeting strategies aren’t lightning strikes — they’re works in progress composed of careful steps forward. Marketers must constantly analyze their current paid search strategy and adjust spending to maximize market reach. Tweak keywords, refine demographics, evaluate, and forge ahead. It’s only through careful planning and repetition that you’ll be able to craft a sustainable, profitable geotargeting PPC strategy.


Die oben stehende Aufzählung ist bei weitem nicht abschließend. Eine Wettbewerbsanalyse kann beispielsweise auch eine Analyse der Webseiten der Konkurrenten beinhalten (Usability, Ladegeschwindigkeit, Ranking, Informationsgehalt etc.) oder um eine generelle Branchenanalyse erweitert werden, die einen EInblick in Risiken und Chancen innerhalb der gesamten Branche gibt.
We at Moz custom-built the Keyword Explorer tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank. It also suggests related keywords for you to research. Because it cuts out a great deal of manual work and is free to try, we recommend starting there.
Im Rahmen einer Wettbewerbsanalyse könnte der Supermarkt auch testen, welche Werbestrategie bei Kunden ankommt. Angenommen, Supermarkt A pflegt eine Seite auf Social Media, beispielsweise bei Facebook. Dort teilt er Rezepttipps mit Verbrauchern, informiert sie über aktuelle Angebote und bietet einen Online-Support an. Supermarkt B hingegen betreibt Marketing per Youtube. Nun könnte Supermarkt A die Verbraucher fragen, was bei ihnen besser ankommt.
If you aren’t aware of buzzwords in your industry or the terms your potential audience will search to try to find you, you need to do some more research or you will definitely be losing people. In Jerry’s case, he has office space for rent as individual desks in a common room. He needs to realize that the term his potential audience will use to search for that is ‘coworking’. A five-minute keywords change would provide Jerry with a clearer vision of his website’s performance and a greater likelihood of being found through search. Check out the revised keywords below:

Gelbe Seiten oder das Örtliche:  Eine komplette Wettbewerbsanalyse (inkl. Konkurrenzanalyse) macht auch Angaben zu der Anzahl der Konkurrenten. Nutzen Sie beide Portale um zu prüfen, wie viele Konkurrenten es in der unmittelbaren Nähe gibt. Wenn z.B. schon 5 italienische Restaurants im Umkreis von 100 Metern bestehen, kann man vermutlich von einer Marktsättigung ausgehen). Nutzen Sie hierfür auch das Google Maps Tool, indem Sie die Konkurrenten auf einer eigenen Karte eintragen (standortbezogene Konkurrenzanalyse).
Part of designing your keyword strategy is making sure you target keywords that will bring in enough traffic to be worth the effort. There’s no minimum number of searches for a keyword - that depends on your niche and your ability to convert visitors into sales. If you’ve got a Pro or Premium WooRank account, use SERP Checker’s new search volume feature to track estimated monthly searches for your keywords, as well as historical ranking data. If you’re already using SERP Checker, the search volume will appear for your keywords automatically. If you haven’t used it yet, just enter your keywords in the tool and you’ll see your data within 24 hours.
Another way to do this is to analyze the keywords that are driving traffic to your site and match the user intent to the right page of your site. In the figure below, you can see a typical buy cycle for a new searcher. They will start off using broad keywords to get a general idea of what content is out there. Searchers who use these broad terms would infer that they’re in the information gathering stage of their search. So ask yourself, which page on your site is best suited to help them gather the information they’re seeking? Do you have an article, how-to, or comparison page you can lead them to that helps them get the information they need?
The best geotargeting strategies aren’t lightning strikes — they’re works in progress composed of careful steps forward. Marketers must constantly analyze their current paid search strategy and adjust spending to maximize market reach. Tweak keywords, refine demographics, evaluate, and forge ahead. It’s only through careful planning and repetition that you’ll be able to craft a sustainable, profitable geotargeting PPC strategy.
Automatic campaigns are very easy to create, all you need to do is enter your campaign name, budget and start date. The way this works is that Amazon will crawl your listing and run a campaign on your behalf within your budget limits. Amazon effectively decide what keywords and match types are bid on and at what bid, based on the information it has about your listing.
Because someone who is looking for something that specific is probably a much more qualified searcher for your product or service (presuming you're in the blogging space) than someone looking for something really generic. And because long-tail keywords tend to be more specific, it's usually easier to tell what people who search for those keywords are really looking for. Someone searching for the head term "blogging," on the other hand, could be searching it for a whole host of reasons unrelated to your business.
Spyfu – Neben dem Tracken von Backlinks und Rankings, hat Spyfu ein tolles Keyword-Feature, das Ihnen zeigt, mit welchen Keywörtern Ihre Wettbewerber ranken und wieweit sich deren Keyword-Fokus mit der Ihren überschneidet. Mehrere Features sind kostenlos verfügbar (mit einer Datenbegrenzung), Preise starten bei 49 Dollar pro Monat und es gibt eine 30 Tage Geld zurück Garantie.
On the Internet, geotargeting can help small businesses to compete with national brands and can ensure that large corporations effectively make use of their advertising resources. For example, a manufacturer of gasoline-powered electric generators may run ads in May and June targeted at residents of the Atlantic and Gulf coastal regions of the United States in preparation for the upcoming hurricane season. As another example, suppose you are a literary agent just getting started in the business and you are looking for authors to write books about cowboys and ranchers. Your website might tailor the content to be of special interest to residents of the western United States.
Bonus Trick: Try typing in your basic keyword phrase, followed by every letter of the alphabet, and making a list of those phrases. If your product or service is specific to locations, try typing in those locations to see what kind of search volume exists. (Are alternative energy tax credits more commonly searched in Austin compared with Cleveland?)
There are various platforms available for PPC ads like Google, Yahoo, Bing and social media channels like Facebook. Choose wisely your platform and plan your ad campaign strategy, according to it. Google is the most effective and famous platform for PPC campaigns. Google Adwords is an advertising interface provided by Google, which is used to plan and publish Google ads. Similarly, Bing ads and Facebook ads provide all required interfaces for an effective PPC campaign.
Die Wettbewerbsanalyse ist Teil der Marktanalyse. Als Gründer, der einen Businessplan erarbeitet, kommst du nicht darum herum, dich genauer mit dem Markt zu beschäftigen, in den du eintreten willst. Genau genommen untersuchst du zweierlei: Den Markt samt seiner Bedingungen und deine Konkurrenz. Diese Analyse hilft dir vor allem, Marktpotenziale und deine eigenen Erfolgsaussichten realistisch zu bewerten. In diesem Artikel erfährst du mehr über ihre wichtigsten Bestandteile, über Herangehensweisen und wie du deine Ergebnisse sinnvoll verwendest.
Wenn du im Wettbewerb bestehen willst, musst du wissen, was auf deinem Markt geschieht. Dazu gibt es die Marktanalyse, die Konkurrenzanalyse und die Wettbewerbsanalyse. Die Wettbewerbsanalyse hat im Wesentlichen das Ziel, deine Konkurrenten zu verstehen. Sie versetzt dich in die Lage, ihre Strategien zu erkennen und bestenfalls vorhersagen zu können – wenn zum Beispiel Veränderungen auf dem Markt auftreten. Wie du selbst eine hilfreiche Wettbewerbsanalyse erstellen kannst, erfährst du hier.
Im Idealfall kennst du den Markt und konkurrierende Unternehmen bereits sehr genau und kannst ihre jeweiligen Besonderheiten, Stärken und Schwächen aus dem Stegreif aufzählen. Dennoch ist es sinnvoll, dich bei deiner Untersuchung nicht nur auf Bauchgefühl, Instinkt, Erfahrung und Hörensagen zu verlassen, sondern nachvollziehbar und strategisch bei der Datensammlung vorzugehen. Dazu kannst du unter anderem diese Informationsquellen nutzen:

Um das Beispiel des Supermarkts A erneut aufzugreifen, könnte er zum Beispiel im Nachhinein wissen wollen, welche Namen von Supermärkten Verbrauchern im Großraum Berlin spontan einfallen, und welche Supermarktketten im Süden Deutschlands eher bekannt sind. Außerdem könnte Supermarkt A analysieren, in welche Lebensmittelgeschäfte ältere Menschen eher einkaufen gehen und welche bei 20 bis 30-Jährigen beliebt sind. Stellt er zum Beispiel fest, dass der eigene Markt gerade bei jungen Menschen in Berlin verglichen zur Konkurrenz eher unbeliebt ist, könnte es ein nächster Schritt sein, diese Zielgruppe für künftige Marketingstrategien ins Auge zu fassen. 


It works like this – if there is an IP address the company wants to locate, they ping ‎it from a few of their servers, for which they already know the location.  A ping is ‎just a way to test if a computer can connect, and how long it takes to do so, but ‎doesn’t transmit any meaningful data.  Then, by looking at the time it takes each ‎server to connect, it can establish a shared point or origin, and thereby physically ‎locate the user.  It uses the public IP locations to validate their approach and check ‎for anomalies in network latency which would lead to bad data.  ‎
Mithilfe digitaler Marktforschung können innerhalb kürzester Zeit tausende Ideen, Meinungen und Bewertungen von Verbrauchern sämtlicherZielgruppen eingeholt werden. All diese Informationsmengen, die letztendlich die Wettbewerbsanalyse ausmachen, werden zusammengetragen und bilden eine wichtige Grundlage für die zukünftige Gestaltung von Unternehmensstrategien und Marketing.
The results that we’ve seen among early adopters of geo-targeted campaigns are encouraging, and as more people join the smartphone society, opportunities will increase for brands and retailers to target mobile-savvy consumers on the move with real-time, contextually relevant offers and promotions that can be instantly redeemed close by. We can only see the trend heading one way.
Feedly – Es gibt einige News Aggregations Seiten auf dem Markt. Mit Feedly können Sie einrichten, welchen Seiten Sie folgen. Sie können nach allgemeinen Branchentrends, Kunden und Wettbewerbern segmentieren. Mit einer Browser-Erweiterung können Sie schnell Seiten zu Ihrem Feed hinzufügen. Ein Pro-Account kostet 5,41 Dollar im Monat, aber es existiert auch eine kostenlose Version, der Sie über aktuellen Content auf dem Laufenden hält.
Dazu gehört auch die SWOT-Analyse, die Stärken und Schwächen des eigenen Unternehmens mit Chancen und Risiken aus der Unternehmensumwelt in Beziehung setzt und daraus Strategien ableitet. Diese Methode erfordert die systematische Untersuchung von Unternehmen und Umwelt. Die Ergebnisse der Wettbewerbsanalyse gehören in diesem Zusammenhang neben gesamtwirtschaftlichen, politischen und gesellschaftlichen Faktoren zur Umwelt- und Marktanalyse.
If you have and use a smartphone, it’s possible for you to set location-based reminders for yourself, right now. You can, for example, tell your phone to alert you when you’re within range of the frame shop, so that new piece of art doesn’t become a six-month fixture in your trunk. Or, if you’ve attended a concert lately, and the band sends you a push notification to buy some gear while you’re in the venue, they’ve likely used geofencing.
Choosing which PPC strategies to deploy will largely depend on the type of business you have and the goals you’d like to achieve. By now, almost all of Google’s above-the-fold search engine result page (SERP) space is PPC advertising, which includes Google Shopping ads and PPC Adwords ads, as well as organic search results. Given this increasingly competitive and limited landscape, it’s important that you use the tools available to get a leg up on the competition. To help you navigate the field, here are 8 of the best PPC strategies your competition is not doing (and that you should be).
Geo-Fencing refers to drawing a virtual barrier around a location using your devices global positioning system (GPS) or Internet Protocol (IP) address, which is just like your virtual address.  Ads inside of geo-fenced areas can be seen on computer, tablet, or mobile devices as potential customers are browsing the web.  Technically, geo-fencing can be any size radius from a particular location, anywhere from a mile to state-wide.  But most people when they are referring to geo-fencing are looking for a very tight radius around a location.   A misconception with geo-fencing is that once inside the fence you receive push notifications, or text messages to the device, which is not accurate.   What geo-fencing does instead is show ads to the person inside the geo-fenced radius if they are browsing the web, to alert them of a local deal or the distance you are from a particular store location.

Sie wollen Ihr Google Ranking für relevante Keywords optimieren? Sie wissen nicht wo und wie Sie mit der Suchmaschinenoptimierung Ihrer Webseite beginnen sollen? Dann ist unsere SEO-Analyse sicherlich ein guter Ausgangspunkt. Dabei ist es egal, ob Sie danach die Umsetzung bzw. die SEO Betreuung durch uns beauftragen oder ob Sie die benannten Punkte selber verbessern möchten. Von uns bekommen Sie immer eine ganz individuelle SEO Analyse für Ihre Webseite und nichts von der Stange. 
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