Grundsätzlich geht es bei der Konkurrenzanalyse darum, die Konkurrenten besser kennen zu lernen und einschätzen zu können. Eine gute Konkurrenzanalyse gibt dabei nicht nur Auskunft über Anzahl und jeweilige Marktanteile der Konkurrenten, sondern zeigt auch die Stärken und Schwächen (die Sie ausnutzen können) der Wettbewerber auf. Die Konkurrenzanalyse ist unter anderem auch für mögliche Investoren wichtig, die aufgrund der Konkurrenzanalyse die Erfolgswahrscheinlichkeit Ihres Unternehmens besser einschätzen können.
Sie möchten eine Wettbewerbsanalyse starten und scheitern schon bei der Begriffsrecherche im Netz? Konkurrenzanalyse, Marktanalyse, Wettbewerbsanalyse, Branchenanalyse … Ist das nicht alles sehr ähnlich? In der Tat ist das ein weites Feld, auf dem sich unzählige Expertenmeinungen tummeln. Die gute Nachricht ist aber: Es gibt ihn, den berühmten Königsweg. Nämlich Ihren …

Reason: This metric can help you to know if you have well-organized content. Traffic generated from certain keywords can provide good insight into which pages a visitor typically sees as a result of that keyword query. In case you are using Google Analytics for measuring your visits, you can do it within the following path: Traffic sources > Search > Organic > Landing Pages as 1st dimension & 2nd dimension: Keyword.
Ad extension provides extra benefits for your PPC advertising. Use these extensions to enhance your ad and to show additional information with your ad, like an address, phone number, store rating, or additional webpage links. Ad extension ensures high CTR because they make your ad more relevant and prominent. It also improve your quality score. Google says “If two competing ads have the same bid and quality, then the ad with the more relevant extensions will most likely appear in a higher position than the other.”
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Successful online advertising requires ongoing work and optimisation to improve performance and results. Maximising output and reducing input is critical. You must clearly outline the business objectives, goals, and audiences for each campaign. This chapter outlines our PPC model which considers objectives, goals, audience, and targeting to ensure your PPC is based on a solid strategy with clear measures in place to analyse and improve as you go.
Keyword Difficulty (KD). This is a cumulative score that shows you how difficult it will be to rank organically for this keyword. It accounts for the number of competitors within this space as well as the strength of those competitors. If one of your competitors is a government website that gets millions of visits each month, for instance, that will impact your difficulty score. Other factors that impact difficulty include the quality of content your competitors have and how relevant it is to the searcher.  As a best practice, look for keywords with a difficulty score that's no higher than 80.

Eine solche Zu-Fuß-Recherche bietet sich immer dann an, wenn du Laufkundschaft ansprechen willst. Dann ist es sinnvoller, sich in der Nachbarschaft umzuschauen, als am Schreibtisch Marktanalysen zu studieren, weil du so direkt mitbekommst, was die anderen auszeichnet und wer dort hingeht. Du kannst sogar mit den Kunden ins Gespräch kommen und aus erster Hand erfahren, worauf sie besonderen Wert legen, was sie gut finden und was aus ihrer Sicht besser gelöst werden könnte.

Knowing your business’ target audience and matching it up with where they live or work helps you find those who might be most interested in your product or service.  For example, a ticket broker might want to advertise NCAA basketball tickets in the state of Kentucky and might think of using Kentucky basketball in its messaging.  However, Louisville basketball would be preferable for any advertising within 50 miles of the city on the Kentucky side of the border and 70 miles into Indiana due to the strength of Louisville’s fan base in those areas.

As I hope I’ve illustrated, in the golden age of martech, it’s time to stop squandering valuable website visits on impersonal, generic experiences. You can now leverage useful information about where your visitors are coming from and, by extension, come up with creative offers that will be relevant for them. Small details significantly enhance customer experience, and I hope you can use the above three examples as a springboard for some experiments of your own.
Geo-Fencing refers to drawing a virtual barrier around a location using your devices global positioning system (GPS) or Internet Protocol (IP) address, which is just like your virtual address.  Ads inside of geo-fenced areas can be seen on computer, tablet, or mobile devices as potential customers are browsing the web.  Technically, geo-fencing can be any size radius from a particular location, anywhere from a mile to state-wide.  But most people when they are referring to geo-fencing are looking for a very tight radius around a location.   A misconception with geo-fencing is that once inside the fence you receive push notifications, or text messages to the device, which is not accurate.   What geo-fencing does instead is show ads to the person inside the geo-fenced radius if they are browsing the web, to alert them of a local deal or the distance you are from a particular store location.

It’s important to remember that online shoppers are humans, and to treat them as such. The examples below show two versions of the same ad for a fake cyber security business. While version A does provide potential customers with information about the company and the services it offers, it fails to address them as people or speak to the challenges or pain points they might be experiencing.
In pay per click advertising, negative keywords prevent your advertisements from displaying for particular keywords. Identify the keywords that you don’t want your ads to show up for and add them to your negative keyword list. A well-researched Negative Keyword list will reduce the cost of your ad by filtering out non-converting traffic and irrelevant clicks. It also improves your ROI by reducing the average CPC.
Advanced seo analyzer tool to give webmasters or bloggers an seo analysis on a page-by-page basis. This tool analyse the website social media ranking, site usability, online reputation, meta tags, keywords, and site speed. Examine your webpage and get your analysis report together with your rankings from this seo tool. Improve your web pages and increase your search engine ranking.
To make the most of that investment, it’s important to plan for keywords that you know are a good fit for your brand, and that people are already searching for. Afterwards, optimizing your videos to help YouTube make the match for those keywords is critical. It’s one of the best ways to ensure your videos will work hard for your business long after you’ve published them.
Every business can benefit from attracting higher value customers. Whether you’re a real estate company looking for high net worth individuals looking to buy property or a B2B SaaS company looking for a higher average revenue per user (ARPU), attracting customers who will pay you more than others is a powerful way to amplify the growth of your business.
12. 12 @peakaceag pa.ag „Oscars 2017“ vor der Gala (Mobile, US) #2  80 % Google Properties: Mehr als 4/5 der mobilen SERPs sind Inhalte, die Traffic für Google bedeuten  8 One-Box Integrationen Für mich ein absolutes Novum, noch nie so viele One-Boxes auf einmal …  AMP doppelt vorhanden: Sowohl das News Carousel als auch Organic AMP’ed  Nur noch 3x pure Organic … irgendwo ganz am Ende.
Geolocation technology can also be used for planning virtual events or experiences that combine physical and virtual or augmented reality. For example, the Pokémon GO game was able to parlay geolocation into a great success. Advertisers can use the same strategy to develop virtual experiences around a brand or product. This can involve using geolocation at events to track attendees and deliver specific information that enhances their overall experience.
Benchmarking is the important key factor for any marketing campaign. You should always keep an eye on your competitors. How their ads are appearing, what keywords they are using and plan your strategy accordingly. Never create ads, which looks similar to your competitor’s ads. You should smartly design your ad copy, which should look better than your competitor’s ad.
If you want more traffic from the search engines, follow the steps from the SEO analysis report. The SEO Analyzer point out all of the problem you may have on you website and supply with tips how to fix them. Use wisely and remember not to over-optimize the page, as it may look that the page is created for search engines. Our SEO Analyzer is the most advanced and fastest analyzer on the web.
Oberste Zielsetzung ist, aus den Erkenntnissen einer fundierten Wettbewerbsanalyse Konsequenzen für den eigenen Betrieb zu ziehen, um die persönlichen Stärken optimal zu den Schwächen des Wettbewerbs zu positionieren. Dazu nutzt es, im Vorfeld eine Sammlung der wichtigsten Fakten zusammenzustellen. Prozesse wollen durchleuchtet, Leistungen verglichen werden
Lower Costs: When there is a near-infinite supply of search query impressions each month, your strategy is to lower your cost per click in order to drive more click (and conversion) volume to your website. This generally involves making use of keyword list refinement (match types, negative keywords) and lowering bids while keeping an eye on average position.
You can use this tool to get new ideas for paid search campaigns as well as ideas to drive organic traffic. One big advantage of the tool is it gives you historical statistics on past search volume, as well as predictions about the number of clicks and conversions. You can search for keyword ideas based on what makes sense for your products, services or other phrases you're trying to target. 
Conducting PPC marketing through Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads. How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:
2. Define how will you measure success. This is probably one of the most important questions to answer before you begin any campaign. As a consultant, this is one of the first questions I ask a potential client. The answer as you might expect is page one ranking. If your objective is branding only, then this is fine, however, if like most organizations yours is a conversion strategy, then I would caution you to not be so short-sighted. Your objective should be how many conversions you want to achieve for each keyword. Top ranking will help you with visibility, which is a good thing, but if you bring in traffic from that keyword and those visitors do not engage and convert, then why bother? You must set your sights on keywords that convert.
Unsicherheiten bestimmen den Markt. Wenn alle Entwicklungen vorhersehbar wären, gäbe es keinen Wettbewerb. Jedes Marketing wäre überflüssig. Mit dieser Unsicherheit musst du leben. Durch das Erstellen einer Wettbewerbsanalyse kannst du dir aber zumindest eine Orientierung schaffen. Wettbewerbsanalyse und Konkurrenzanalyse verschaffen dir Handlungsspielräume, öffnen oft auch die Augen für die Entwicklung neuer Strategien. Dabei sind es im Wesentlichen drei Grundfragen, die für die strategische Ausrichtung eines Geschäfts von Bedeutung sind:

For example, if a user from a high income neighborhood visits a car dealer’s site or clicks on a paid search display ad, that consumer may be directed to a landing page displaying a luxury vehicle, while consumers located in a lower income area may be targeted with a deal on an economy vehicle. The higher income consumers may be more interested in deals such as cash off or lower interest rates whereas those in lower income brackets may be more receptive to lower monthly payments.


This can mean simply using pictures from the surrounding area or structuring the landing page around a theme that is relevant. A great example of this is Grubhub. If you access their site from Boston, you get completely different suggestions and images than you do if you access it from San Francisco. Not only does this engage the user on a personal level, it also draws them in to the page, keeping them clicking for longer.
The same goes for PPC advertising. Potential customers who are targeted with your PPC ads don’t care about your need to fill your pipeline or your salespeople’s need to meet their quota—the truth is they only care about what’s in it for themselves. Cater to this by crafting your ad copy in the second person, keeping the importance on the consumer and not on your company.
Wenn Sie eine Konkurrenzanalyse erstellen, bewerten Sie Ihre Wettbewerber nach einheitlichen Kriterien. Das ist die Voraussetzung für die Vergleichbarkeit. Deshalb besteht der nächste Schritt darin, diese Kriterien festzulegen. Konzentrieren Sie sich dabei auf die wesentlichen Eigenschaften und orientieren Sie sich an der Zielsetzung der Wettbewerbsanalyse.
Wie schaffen es kleine Unternehmen innerhalb kürzester Zeit ihre Bekanntheit um das Doppelte zu steigern? Wie kann man als Unternehmen seine Botschaften so kommunizieren, dass sie mit der eigenen Wunschvorstellung übereinstimmen? Oder wie schafft man als Anbieter den Spagat zwischen Marketing und Glaubwürdigkeit? Das Zauberwort hier lautet Public Relations. Public Relations oder auf Deutsch Öffentlichkeitsarbeit … Unsere PR-Tipps weiterlesen
Identifikation der aktuellen Strategie: Es wird eine Analyse der Strategie angefertigt, die von den betrachteten Konkurrenten aktuell umgesetzt wird. Solange keine zwingenden Gründe vorliegen, die aktuelle Strategie zu ändern, ist es vernünftig anzunehmen, dass ein Unternehmen die aktuelle Strategie beibehält. Daraus ergibt sich eine deutliche Betonung der realisierten Strategie (im Gegensatz zu strategischen Plänen).
To use this feature, you’ll need at least 15 conversion in the last 30 days, though you should really only use it if you have more historic conversions in order for AdWords to more accurately adjust your bids to meet the target. If you’re selling a product or service that is particularly seasonal, keep a close eye on your Cost per Conversion target to make sure that AdWords doesn’t reduce your bids too much if you have a period where conversions aren’t happening as much as they were during peak season.
How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, SEMrush allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.
Il marketing su internet è un'attività in continua evoluzione. Gli annunci delle Campagne Pay Per Click hanno bisogno di continui aggiustamenti, i professionisti PPC di Bruce Clay Europe riescono a valutare i bisogni individuali di ogni cliente e a monitorare costantemente il processo di offerta e di posizionamento delle parole chiave. I nostri esperti hanno la possibilità di apportare modifiche e controllare i prezzi giornalmente in modo da far posizionare meglio il vostro annuncio. Ed è per questi motivi che il nostro Servizio PPC è fondato sull'agilità e la rapidità.
Geographic targeting allows your ads to appear in the locations that you choose: country, city, areas within a country or city, a radius around a location, or location groups. Geo targeting helps you focus your ad campaign on the locations where you’ll find the right customers, and restrict it in locations where you don’t, which could help increase your ROI. Right geographic region can significantly help you optimize your campaign for better results. Identify countries, states, regions, or areas where your ad campaign can perform well.
Spätestens seit dem Mobile-friendly aus dem April 2015 und dem Mai 2016  ist das gesamte Thema Mobilfreundlichkeit auch für die SEO gesetzt. Weiterhin hat Google im November 2016 angekündigt, dass in Zukunft der Mobile Index der Hauptindex sein wird. Diese Ankündigung aus dem November 2016,  hat Google jetzt inzwischen auch mit Ihrem Mobile First Index zu Ende März 2018 umgesetzt. Aspekte, wie Ihr Euch auf den „Mobile First Index einstellen könnt sind:
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