Wählen Sie die Keywords für Ihre Kampagne sorgfältig aus, damit Ihre Anzeigen auch tatsächlich bei der gewünschten Zielgruppe ausgeliefert werden. Die Keywords sollten den Begriffen entsprechen, die potenzielle Kunden bei der Suche nach Ihren Produkten und Dienstleistungen vermutlich eingeben. Weitere Informationen zum Hinzufügen, Bearbeiten und Entfernen von Keywords
Oberste Zielsetzung ist, aus den Erkenntnissen einer fundierten Wettbewerbsanalyse Konsequenzen für den eigenen Betrieb zu ziehen, um die persönlichen Stärken optimal zu den Schwächen des Wettbewerbs zu positionieren. Dazu nutzt es, im Vorfeld eine Sammlung der wichtigsten Fakten zusammenzustellen. Prozesse wollen durchleuchtet, Leistungen verglichen werden
Suchmaschinenoptimierung hat das Ziel bei relevanten Suchbegriffen mit relevanten Seiten auf guten Positionen in den relevanten Suchmaschinen vertreten zu sein. Diese Suchmaschinen können zum Beispiel abseits von Google auch Suchmaschinen, wie Bing, Yahoo oder  Yandex sein, aber auch  spezialisierte Suchmaschinen, wie Amazon (Produktsuche), Indeed (Stellensuche) oder Trivago (Hotelsuche) sein. Die Darstellung des in den Suchmaschinen zu Verfügung stehenden Textes (Snippet) soll dabei den Nutzer zu einem Klick auf das Ergebnis motivieren mit dem Ziel die Erwartung des Nutzers in Hinsicht auf inhaltliche Übereinstimmung zwischen Suchbegriff, Text und Inhalt der Webseite zu erfüllen. Voraussetzung ist der klare und eindeutige Zugang zur gesamten relevanten Website und optimal für Nutzer aufbereitet, und das unabhängig vom Device (mobilfeundlich).
In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you're considering. Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.

PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, as well as ecommerce accounts, this may require additional effort and data not always readily available. But if you have access to revenue data, I hope that this post has given you some ideas about how it can be used to strengthen your PPC strategy and tactics. And if you don’t have direct access to revenue data, that is a conversation you may want to get started. Having concrete examples (like those above) of the potential value of that information is a good place to start.
6. Use social media to help provide context for user intent. Another important keyword strategy is to align your social media efforts, especially the “listening” part, to help provide context to your targeted keywords. I have outlined a few ways in this column to infer user intent by keyword but to see the search term used in a tweet or blog will provide a much better context to user intent and usage. You can gauge user wants, needs, and sentiment that will help you as you construct your landing pages with keyword-relevant content.

Example 2: If your goal is B2B marketing and relations, your keyword(s) should have a revenue spin. For example, if your business sells software for eCommerce, your keywords would focus on that. Your concept might sound something like this: “the best software for B2B marketing and eCommerce.” You would then create a keyword theme around this concept, leading to use of the keyword or phrase for B2B SEO. This specific keyword concept is more likely to attract your target audience of B2B marketers and companies.

I am a single Father jumping into my long time dreams this year. I have spent 2017 getting educated in “money and wealth”. I am so appreciative I had stumbled across your online case study to help me launch into my journey and financial goals. I have sourced a product and I am a week away from using jumpsend and PPC to market my listing. I have read and studied your advice on building a solid campaign. I just want to reach out and give a great big thank you for all your accurate and relevant content you have given me. Because of you, I have written goal to leave my Retail management job on my 50th birthday in November. Your information and products will give me freedom to spend more quality time with my two kids. Thank You for answering my prayers and may God bless you with all your dreams!
After a week or so, you should be able to identify which keywords convert to sales, and at what ACoS. You will want to scan through the keywords and slowly reduce the bids or pause keywords that have an ACoS that is higher than your threshold–for Jungle Stix that threshold is 33% ACoS. By the same token, you will want to identify any keywords that are below your ACoS and you can think about increasing the bid so that your ad will appear more frequently for that converting keyword.
Choosing which PPC strategies to deploy will largely depend on the type of business you have and the goals you’d like to achieve. By now, almost all of Google’s above-the-fold search engine result page (SERP) space is PPC advertising, which includes Google Shopping ads and PPC Adwords ads, as well as organic search results. Given this increasingly competitive and limited landscape, it’s important that you use the tools available to get a leg up on the competition. To help you navigate the field, here are 8 of the best PPC strategies your competition is not doing (and that you should be).

If your account is currently achieving a return on ad spend (ROAS) of 5, and your goal is to achieve a ROAS of 6, your strategy should focus on efficiency optimizations to improve ROAS. If your account is achieving a ROAS of 5 and your goal is to increase revenue as long as your ROAS is at or above 4 (and you have additional budget to spend), then your strategy will need to focus on growth initiatives.

Bonus Trick: Try typing in your basic keyword phrase, followed by every letter of the alphabet, and making a list of those phrases. If your product or service is specific to locations, try typing in those locations to see what kind of search volume exists. (Are alternative energy tax credits more commonly searched in Austin compared with Cleveland?)


Conduct a thorough account audit and gap analysis. Audits are time-consuming and tedious, but they’re absolutely necessary. I use the account audit to understand underlying drivers of performance and to determine whether work being done in the account is in alignment with business goals. Uncovering the strengths, weaknesses and opportunities provides critical information I need to form my guiding principle for account management.
Once you know your target audience, you can easily aim your advertisements towards areas where your target audience would be. Bonobos, an online male clothing store, did a great job of this when they were launching their Guide Shops pop-ups. The “store” would serve purely as a try on and styling area. Once you ordered clothes, they’d be sent to your house directly.
Not every keyword is worth ranking for. This may seem obvious, but it’s an important lesson for search marketers to learn. Often times we can get caught falling down the rabbit hole or chasing the long tail dragon to boost our rankings without thinking of the time and resources it takes to rank for these terms. Especially for highly competitive, high-volume keywords – it simply isn’t worth the time and effort it might take to get onto page one.
Identifikation der aktuellen Strategie: Es wird eine Analyse der Strategie angefertigt, die von den betrachteten Konkurrenten aktuell umgesetzt wird. Solange keine zwingenden Gründe vorliegen, die aktuelle Strategie zu ändern, ist es vernünftig anzunehmen, dass ein Unternehmen die aktuelle Strategie beibehält. Daraus ergibt sich eine deutliche Betonung der realisierten Strategie (im Gegensatz zu strategischen Plänen).
Doch irgendwo muss das Wissen über die Konkurrenz herkommen. Ohne die Mitbewerber und ihre Strategien zu kennen, ist es nahezu unmöglich, an ihnen vorbeizuziehen. Hier kommen die Verbraucher ins Spiel - sie sind die Grundlage für eine Wettbewerbsanalyse aus Kundensicht. Denn sie entscheiden letztendlich, ob ein Produkt oder eine Dienstleistung Erfolg hat. Sie entscheiden, ob sie einer Marke treu bleiben oder zur Konkurrenz wechseln. Und aus diesem Grund ist es eine wichtige Methode der Wettbewerbsanalyse, Verbraucher mithilfe von Umfragen direkt zu befragen. Und zwar nicht nur jene, die sowieso schon Kunden des eigenen Unternehmens sind, sondern auch alle anderen potenziellen Kunden. Für eine solche Konkurrenzanalyse aus Kundensicht ist die digitale Marktforschung das optimale Tool. Auf diesem Wege können innerhalb kürzester Zeit tausende Meinungen eingeholt werden, die ein Unternehmen näher an das Ziel bringen, seine Konkurrenz zu durchleuchten. 
Sometimes even the most savvy among us can feel like a confused great-granny on a MacBook Pro running Linux when it comes to the newest, latest tech, and how it actually works. Location-based marketing is already happening. All of the available tools provide opportunities to serve highly localized, highly relevant communications to your customers, based on where they are right now. But what exactly are those options, and how do they work?
But consider this: only a lead who is in the early stages of researching a product or solution (aka not ready to convert) uses such general keywords in their search engine research, simply because they aren’t yet educated enough about what they’re looking for. Similar to a negative keyword strategy, bottom-of-the-funnel (BOFU) keywords can help you reach avoid the wrong leads. These keywords are ones that are more pricing and service-oriented, which will bring in consumers who have a higher potential of converting as a result of your PPC ads.
Sie wollen Ihr Google Ranking für relevante Keywords optimieren? Sie wissen nicht wo und wie Sie mit der Suchmaschinenoptimierung Ihrer Webseite beginnen sollen? Dann ist unsere SEO-Analyse sicherlich ein guter Ausgangspunkt. Dabei ist es egal, ob Sie danach die Umsetzung bzw. die SEO Betreuung durch uns beauftragen oder ob Sie die benannten Punkte selber verbessern möchten. Von uns bekommen Sie immer eine ganz individuelle SEO Analyse für Ihre Webseite und nichts von der Stange. 
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