BuzzSumo – Mit diesem kostenlosen Tool können Sie anhand von Schlüsselwörtern oder der URL eines Wettbewerbers nach Inhalten suchen. Sie können die Suche mit Filtern wie Veröffentlichungsdatum, Content-Typ und auf welchen Social Media-Seiten es geteilt wurde, verfeinern. Es verfügt außerdem über eine Trend-Sektion für verschiedene Branchen. Mehr Daten und Tools sind mit dem kostenpflichtigen Account verfügbar, die Preispakete starten bei 99 Dollar im Monat.
You can use this tool to get new ideas for paid search campaigns as well as ideas to drive organic traffic. One big advantage of the tool is it gives you historical statistics on past search volume, as well as predictions about the number of clicks and conversions. You can search for keyword ideas based on what makes sense for your products, services or other phrases you're trying to target. 
If you are fortunate enough to have access to lead revenue data within AdWords, either by Salesforce linking or some other conversion import means, there are even more options available to you. You may not yet have discovered, or may not yet have taken advantage of the “All conv value / cost” column in AdWords. Available at the campaign, ad group, keyword, and search term level, this metric serves as a close substitute for ROAS, easily accessible within the interface.
Wählen Sie die Keywords für Ihre Kampagne sorgfältig aus, damit Ihre Anzeigen auch tatsächlich bei der gewünschten Zielgruppe ausgeliefert werden. Die Keywords sollten den Begriffen entsprechen, die potenzielle Kunden bei der Suche nach Ihren Produkten und Dienstleistungen vermutlich eingeben. Weitere Informationen zum Hinzufügen, Bearbeiten und Entfernen von Keywords
Having initiated a Geo Targeting conversion experiment, you are faced with an inherent problem: how can you verify that your Geo Targeting works? One option is to ask people that are located worldwide to browse your targeted pages and inform you of the results. Another, far more convenient method, is to use a “global geo proxy network” that allows you to browse the web from different global locations.

This metric can aid everything from budget allocations to search term inclusion and exclusion. We recently used the “All conv. value / cost” metric to identify queries that were converting most frequently and qualifying at the highest rates. These queries have since been applied as exact match keywords in a series of “Top Performers” campaigns, and are already generating new leads.
Um für Ihre Internet Strategie die besten Handlungsempfehlungen zu erarbeiten, arbeiten Spezialisten aus den Fachgebieten Betriebswirtschaft (Strategie, Marketing), Kommunikation, Design, Webprogrammierung und Suchmaschinenoptimierung unter Einsatz angewandter Analysemethoden der Unternehmensanalyse, Markt- und Wettbewerbsanalyse (ausgewählte Wettbewerber), Marketingforschung, Markt- und Wettbewerbsbeobachtung, Medienanalyse und Internet Marketing-Analyse (inkl. Keywordanalysen, Internet-Markt-Wettbewerbs-Analysen) zusammen.

In order to get more specific with our audience, we set up our targeting to focus on those people that Facebook says are interested in moving. We narrow our age range slightly to exclude those too young to (probably) be looking to sell their home, and also include some demographic and behavioral targeting traits. We target those who are “likely to move” and those within a range of incomes and net worths that we like:
Volume. The number of searches for that phrase each month. What's a decent volume? It depends on your industry. If you're in a niche industry, like compliance, 100 monthly searches might be as good as it gets.  If you offer something with more broad appeal, like furniture, you could expect to see hundreds of thousands of searches each month. Whatever the case, aim for higher volumes, but know that the higher the volume, the more difficult it will likely be to stand out among your competitors. Which brings us to the next number...
SEMrush isn't free, but it will give you the comprehensive data you need to make smart decisions about what keywords to target. It's also easy to use. Let's say your company wants to be the first name to show up when someone searches for "solar panel installation." Type that keyword into the Phrase Match tool within SEMrush, and you'll be able to see that term along with other related terms. 
It works like this – if there is an IP address the company wants to locate, they ping ‎it from a few of their servers, for which they already know the location.  A ping is ‎just a way to test if a computer can connect, and how long it takes to do so, but ‎doesn’t transmit any meaningful data.  Then, by looking at the time it takes each ‎server to connect, it can establish a shared point or origin, and thereby physically ‎locate the user.  It uses the public IP locations to validate their approach and check ‎for anomalies in network latency which would lead to bad data.  ‎
Overall score: Finally, you simply add up the scores and divide by the number of columns you have. This will give you an overall score. Then you can sort your keyword list by overall score and voilà, your keywords that are likely to perform the best for you bubble up to the top. You can weight each column if you like based on which factors are most important to you.
Doch die Wettbewerbsanalyse ist aufwendig. Sie besteht im ersten Schritt darin, Informationen über Konkurrenten zu sammeln, die bereits in Ihrem Markt aktiv sind – oder das in Zukunft sein könnten. In diesem Handbuch-Kapitel erfahren Sie, wie Sie bei der aufwendigen Informationsrecherche zielgerichtet vorgehen, welche Informationen Sie benötigen und wie Sie diese richtig erfassen. Nutzen Sie dazu Vorlagen wie Informationen über Wettbewerber zusammenstellen oder Informationen zu Wettbewerbern im Dashboard.
Open Link Profiler – Das Tool bietet ein große Bandbreite der Linkanalyse, einschließlich einem Überblick über Backlinks, eine Aufschlüsselung nach Ländern und Branchen sowie das Alter der Links. Links werden darauf überprüft, ob sie in den letzten 90 Tagen aktiv waren. Der kostenlose Account verfügt über detaillierte Features, der Zugang zu der ganzen Bandbreite der SEO-Features gibt es ab 49,95 Dollar.
Starting small will also help you devise a repeatable process that can then be applied across a wider range of search terms as your list grows over time. If you really want to go pro, keyword management tools like Moz Keyword Explorer or SEM Rush’s Keyword Magic Tool can help you streamline this entire process and will allow you to create lists that include hundreds of keywords. 
There is no “right number” of keywords to include, however I like to include 100 or more in my manual campaigns and then the Automatic targeting campaign. Amazon search is often about the long-tail keywords that may be 4 words or more, and it is hard to identify those keywords if you start with too small of a sample set. You can always trim down your keyword list after a week of running Automatic campaigns, and then you will see your ACoS improve and your ROI increase nicely.

Reason: When a visitor sticks around on your site for a minute or less, you can consider their stay to be negligible. When a visit exceeds that amount of time, the visitor has more potential for becoming a client and an increased chance of converting on your calls-to-action. If a visitor spends a considerable amount of time on your website, they are likely to come back or to take action on conversion areas you have included in your site (call-to-actions, downloads, contact forms, etc.).

Long-tail keywords: Longer keywords or specific phrases might not be used as search queries as frequently by your audience. In the above example, for instance, it’s likely that a freelancer looking for a coworking place queries ‘coworking bristol’ rather than ‘coworking space in bristol’, however, the traffic generated by all combinations of long-tail keywords can provide your site as much traffic as the short-tail keywords. And why would you risk losing any opportunity you have to be present on search engines? We are not the only ones saying this, HitTail also give facts about long-tail keywords; about 70 percent of queries are long-tail.
However, if “cheap renters insurance” doesn’t match your brand, then don’t use a phrase with higher search volume just to get more traffic. You want to attract more qualified leads not just more traffic. If your page more accurately matches a searcher’s intent, lower search volume could actually provide a higher number of qualified leads even though it may not generate as much overall traffic. In other words, if a keyword or search term doesn’t match your brand standards, don’t optimize for it, no matter how much traffic it could potentially drive.

These days, organic SEO is all about creating the highest quality content that is actionable and informative around a specific topic. While your content will no doubt contain keywords referencing said topic in places like heading tags and body copy, search engines are well-versed at filling in gaps about content topics without needing to be bludgeoned by keywords. Keyword research can never—and should never—be used as a crutch for poor content quality. However, exercises like those described below, can play very important roles in helping you define and measure your content strategy as well as mapping your content topics to real users’ needs. Words matter. 
As an example, if you sell sports equipment or apparel, you could run two or more different “winter sales” suited to the context of winter in different locations. Your ‘classic’ winter sale would appear in states like Colorado—and could feature an offer for 15% off ski gear, whereas your ‘Californian winter sale’ could showcase 15% off hiking gear.
Try to match the offer you make on your pages (product, service, message, etc) to the visitor’s specific location. This sounds simple but requires careful thought and planning. Measure funnel performance for visitors that are geo-targeted versus a control group – are people finding this “filtration” helpful or confining in a way? Statistically, do visitors that are directly served with local offers differ in behavior than those that are asked to “choose your location”? Test it!
Im Falle des fiktiven Supermarkts könnte es interessant sein, warum Verbraucher sich gerade für einen bestimmten Supermarkt entscheiden. Das kann entweder mithilfe einer offenen Frage herausgefunden werden, oder mithilfe einer Frage mit Mehrfachantworten. Verbraucher in Form von offenen Fragen zu befragen, hat den Vorteil, dass Informationen aufgedeckt werden, an die man sonst nicht gekommen wäre.
One of the best tools you can use to do your keyword research directly on YouTube is Keywords Everywhere, a free Chrome extension and Firefox plugin. It works directly in the search bar, so all you have to do is type in a word or phrase you’re thinking of targeting, and Keywords Everywhere will display the monthly search volume, competition, and cost per click to advertise against the keyword.
Geofencing mostly uses GPS technology (which communicates with the tiny chip in your phone) to cordon off an area with a virtual fence. When a device moves into (or out of) the space defined by the fence, triggers are sent, and the user will receive a notification, for example a text or push notification (provided they are opted into those channels).
Sorry, my previous comment gone for good – so copying it here Hi, Chandan. Your post is ranked high in google so I decided to add a couple of my favorite tools I found the Google Analytics Referrer Spam Killer tool to be incredibly useful and it looks like my Analytics is finally free of spam traffic. And another one is an advanced SEO checker Keep doing great 🙂 best