Reason: When a visitor sticks around on your site for a minute or less, you can consider their stay to be negligible. When a visit exceeds that amount of time, the visitor has more potential for becoming a client and an increased chance of converting on your calls-to-action. If a visitor spends a considerable amount of time on your website, they are likely to come back or to take action on conversion areas you have included in your site (call-to-actions, downloads, contact forms, etc.).
Die Wettbewerbsanalyse sollte ein Hauptbestandteil für jeden Businessplan sein, da sie einem Unternehmen nicht nur eine bessere Positionierung im Markt und die Weiterentwicklung der Marketing-Strategie, sondern auch die Vorhersage gewisser künftiger Ergebnisse ermöglicht. Eine gute Wettbewerbsanalyse beansprucht zwar viel Zeit und Anstrengung, bietet Unternehmen aber langfristig gesehen Vorteile.

Ever heard the saying that a picture is worth 1,000 words? Well, a video is worth 1.8 million, and YouTube is the best place to promote your video ad to an engaged audience. One of the most popular YouTube ad formats, TrueView ads, play before other videos on the site and allow users the option to skip after five seconds (and you don’t have to pay if a viewer skips your ad!). Since there is less competition on YouTube compared to other search engines, your brand has a massive opportunity to reach and convert a ton of consumers across a variety of different demographics.
Subtracting the COGS, FBA fees, and Miscellaneous from the Selling Price leaves $9 in profit per unit (27-4-11-3=9). So we can spend up to $9 to get a sale and still be profitable. To calculate our ACoS threshold for our break-even point, simply divide the net income from the Selling price, ie $9/$27=.33. This leaves us with a 33% ACoS threshold, meaning that we would be making money on any keyword that has a Cost of Sale at 33% or less.
Say your e-commerce site focuses on college students. Target promotions to local coffee shops within a couple miles of your store front that students frequent. Students that bring in a receipt from the coffee shop to your brick and mortar store get a special discount. You can push this email campaign to users that are within a 10 mile radius of the coffee shop and your store.

This chapter discusses how to establish goals to measure the success of our campaign. These should be directly tied to the stated objectives, as well as being measureable and achievable. It is important to track as many actions, goals, and engagement data as possible. This is what really drives understanding and insight from your analytics data and will allow you to assess which campaigns are delivering the goods.
Long tail keywords are longer word phrases. They are specific phrases searchers are more likely to use when doing a specified search.  Due to the more tailored nature of long tail keywords, it is important to create a theme around these phrases. Doing so will increase your business’ rank in search engine results. A generic single keyword is not as valuable as multiple keywords that match a user’s search. In short, long tail keywords prove that, as far as B2B SEO goes, less is not always more. Once you’ve compiled a list of “long tail keywords” that describe a certain theme, you can begin conducting your keyword research.
Eine Wettbewerbsanalyse kann auch zum Ziel haben, Marketing und Vertriebsstrategien zu erarbeiten. Informationen zu der strategischen Ausrichtung und der Vertriebs- und Marketingstrategie der eigenen Konkurrenten können verwendet werden um eigene Strategien zu entwickeln, zu optimieren oder gegebenenfalls funktionierende Systeme zu übernehmen und anzupassen.
In order to develop the best recommendations for actions regarding your internet strategy, specialists from the specific fields business economics (strategy, marketing), communications, design, web programming and search engine optimization work together and use applied analysis methods from the corporate analysis, market and competitive analysis (selected competitors), marketing research, market observation and competitive intelligence, media analysis and internet marketing analysis (incl. keyword analyses, internet market competition analyses). mediadefine.com
Eine solche Zu-Fuß-Recherche bietet sich immer dann an, wenn du Laufkundschaft ansprechen willst. Dann ist es sinnvoller, sich in der Nachbarschaft umzuschauen, als am Schreibtisch Marktanalysen zu studieren, weil du so direkt mitbekommst, was die anderen auszeichnet und wer dort hingeht. Du kannst sogar mit den Kunden ins Gespräch kommen und aus erster Hand erfahren, worauf sie besonderen Wert legen, was sie gut finden und was aus ihrer Sicht besser gelöst werden könnte.
Impacts click-through rate. When someone searches for your keyword, they’re not just going to find your video—they’re going to get a list of similar results. You want your title to be clear, descriptive, and most of all, engaging to win their attention and their click. If more people are clicking on your title than on others, it’s going to be a signal to YouTube that your video is a good match for this keyword.
The central idea behind geotargeting is that understanding a consumers real-time — or past —location helps marketers achieve the holy grail of delivering the “right message at the right time.” In a simple example, an adult customer visiting car dealerships is likely interested in buying a car, and serving a local Honda ad to this customer more likely to be successful.
Ever heard the saying that a picture is worth 1,000 words? Well, a video is worth 1.8 million, and YouTube is the best place to promote your video ad to an engaged audience. One of the most popular YouTube ad formats, TrueView ads, play before other videos on the site and allow users the option to skip after five seconds (and you don’t have to pay if a viewer skips your ad!). Since there is less competition on YouTube compared to other search engines, your brand has a massive opportunity to reach and convert a ton of consumers across a variety of different demographics.
1,000+ keywords: if it’s just you or 2 of you, this is probably more than you can chew off. It’s not hard to gather 1,000 keywords though, so if you’ve got the time, the people and the inspiration, it usually does pay off to write a lot of meaningful content. Do make sure that all those keywords relate to your products or services as otherwise it’s nonsense and make sure that you’re structuring your site well around it.
BuzzSumo – Mit diesem kostenlosen Tool können Sie anhand von Schlüsselwörtern oder der URL eines Wettbewerbers nach Inhalten suchen. Sie können die Suche mit Filtern wie Veröffentlichungsdatum, Content-Typ und auf welchen Social Media-Seiten es geteilt wurde, verfeinern. Es verfügt außerdem über eine Trend-Sektion für verschiedene Branchen. Mehr Daten und Tools sind mit dem kostenpflichtigen Account verfügbar, die Preispakete starten bei 99 Dollar im Monat.
Ad text plays an important role in the success of your ads. It is the form of marketing communication that advertisers can use to promote their product or service on search platforms. An effective ad text consists at least one of your core keyword, attractive discounts and promotion and a call to action. The quality score of your ad depends on multiple factors and your ad text is one of them. Your ad text should be unique and appealing. Include discount amount in your ad copy and also add a strong call to action that can compel searchers to click on your ads. Use action words like buy now, order now, resister today or sign up here. Include one of your keyword in your ad text and match your ad to your landing page.

To more effectively drive traffic to their stores, they pushed out a 10% discount on any in-store purchase when customers provided their email. This not only drove traffic to their new shops, it also helped them construct lists for each store that they could later use for store promotions. By targeting these specific users in areas near their stores and then promoting to in-store audiences, an e-commerce site successfully made the move to store fronts. Read the full evo case study here!


Because someone who is looking for something that specific is probably a much more qualified searcher for your product or service (presuming you're in the blogging space) than someone looking for something really generic. And because long-tail keywords tend to be more specific, it's usually easier to tell what people who search for those keywords are really looking for. Someone searching for the head term "blogging," on the other hand, could be searching it for a whole host of reasons unrelated to your business.
It is easy to get lost in the details of bids and keywords with your PPC account but have you asked yourself recently what are you really trying to achieve? It may seem like a silly question but think about it. If your response is just X number clicks or X cost per lead, then you have some thinking to do. Taking a step back to outline your audience and goals can do wonders for your PPC account.

Deshalb ist die Wettbewerbsanalyse ein nützliches Tool für das Marketing und die weitere Entwicklung von Strategien. Bei Wettbewerbsrivalität geht es darum, sich stets mit den Besten seiner Branche zu vergleichen und daraus zu lernen. Das gewonnene Wissen sollte dann eingesetzt werden, um positiv aufzufallen und sich als bestes Unternehmen am Markt zu beweisen.
As the content manager, Annie manages a team of brand journalists and is the driving force behind the content strategy for companies in a wide range of industries, including healthcare, technology and professional services. Relying on interviewing skills she developed in her seven years as a journalist, she uncovers insights about what motivates buyers in these industries and uses that knowledge to shape client websites and editorial calendars.
Auf diese Weise hat die junge Anwältin mit relativ wenig Aufwand herausgefunden, wie sie sich gegenüber den Platzhirschen ihrer Branche am Markt behaupten kann. Sie hat in die Tat umgesetzt, was in Fachbüchern mit Begriffen wie SWOT-Analyse oder Stärken-Schwächen-Analyse beschrieben wird. Was so klingt, als bräuchte man dafür eine wissenschaftliche Ausbildung und mehrere Monate Zeit, lässt sich also ganz einfach auf ein Normalmaß herunterbrechen, das sich in angemessener Zeit bearbeiten lässt. Das Ergebnis ihrer Analyse kannst du übrigens in ihrem Businessplan nachlesen.
With a clear understanding of our objectives and audience, we can now determine how we want to target our prospects across the AdWords network. There are multiple targeting options available, from location to demographics and display ads to video ads. The trick is to tailor your adverts to deliver the best results based on how your users browse the web. This chapter provides you with the primary elements required to accurately target your campaign.
One of the best tools you can use to do your keyword research directly on YouTube is Keywords Everywhere, a free Chrome extension and Firefox plugin. It works directly in the search bar, so all you have to do is type in a word or phrase you’re thinking of targeting, and Keywords Everywhere will display the monthly search volume, competition, and cost per click to advertise against the keyword.
Unfortunately, I can’t answer all of these questions for you. But I will offer up one solution, and that’s the valuable question of where to begin. Segmenting out an audience is often one of the most important and daunting tasks for a marketer. But the work is worth it. Segmenting visitors into audiences is going to make conversion marketing campaigns more relevant and effective. An easier way to segment is by using something called geo-targeting.
Um Ihre Wettbewerbsanalyse durchführen zu können, brauchen Sie natürlich „Untersuchungsgegenstände“. Dies sind Ihre engsten Konkurrenten. Normalerweise reicht es aus, sich dabei auf die Top 3  bis Top 7 zu beschränken. Wenn Sie Ihre direkten Konkurrenten ermitteln, erhalten sie Antworten auf die Fragen „Welche Marktstellung hat der betrachtete Konkurrent?“ bzw. „Wer ist Marktführer?“ Benennen Sie nun die Ihren Recherchen zufolge engsten Mitstreiter, indem Sie:

Take advantage of location extensions and call extensions to make it as easy as possible for local prospects to contact and reach you. When location extensions are enabled for your search ads, prospects in your specified, targeted areas will see your street address. A call extension, alternatively, provides either your phone number or a direct link to a phone line. Landing pages are often referred to as the leakiest part of the marketing funnel, and extensions such as these help cut out the middle ground and prevent the lead leakage.
If you’re an ecommerce business, then you need to be running Google Shopping Campaigns. Consumers use Google’s search engine on a daily basis to find all kinds of products that they need (including yours), and running Google Shopping campaigns can help you connect with them. These campaigns pull product information, such as the product image, price, and merchant name, from your company’s Merchant Center data feed and conveniently display them to the viewer. Because it pulls this data each time a user makes a search inquiry, you can be assured that your product ads are always up to date and accurate (so long as you keep your data feed that way), keeping your potential customer from feeling confused or frustrated.
Spyfu – Neben dem Tracken von Backlinks und Rankings, hat Spyfu ein tolles Keyword-Feature, das Ihnen zeigt, mit welchen Keywörtern Ihre Wettbewerber ranken und wieweit sich deren Keyword-Fokus mit der Ihren überschneidet. Mehrere Features sind kostenlos verfügbar (mit einer Datenbegrenzung), Preise starten bei 49 Dollar pro Monat und es gibt eine 30 Tage Geld zurück Garantie.
Kompyte – Vergleichen Sie Traffic, Referrals, Besucherverhalten, Schlüsselwörter, Suchrankings, Paid Ads und Seitenvergleiche mit Sozialen Metriken. Bleiben Sie auf dem Laufenden über die Emails von Wettbewerbern. Sie können Wettbewerber, die Sie untersuchen möchten, angeben oder Kompyte schlägt, basierend auf Ihren Schlagwörtern, die Sie tracken, welche vor. Das Tool kann 14 Tage lang kostenlos getestet werden. Die Preise starten bei 95 Dollar/Monat.
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