Now as searchers start to gather information, they begin to refine their search and start using more specific terms. Then finally they begin to use very specific terms. They have switched from information gathering to a transactional mode. If someone searches on the term “canon eos mark III,” what does that suggest about their intent? That they have done their research and are ready to buy. So do you send them to your home page? Absolutely not. You need to send them to your product page that has the product, its features, maybe related products, the price, and most importantly the “buy now” button. They don’t need more information; they’re probably price shopping and are looking for a trusted source with the best price.
Starting small will also help you devise a repeatable process that can then be applied across a wider range of search terms as your list grows over time. If you really want to go pro, keyword management tools like Moz Keyword Explorer or SEM Rush’s Keyword Magic Tool can help you streamline this entire process and will allow you to create lists that include hundreds of keywords. 

Even national marketing campaigns can benefit from geo-targeting, as regional differences create opportunities to test multiple messages and refine them as a campaign continues. Geo-targeted experiments has been used successfully by businesses, charities and even political campaigns. Factoring out cultural and ethnic variations, there are still subtle regional differences in something as universal as language. A campaign for donations might be better served by using a “donate” button in one area and a “support” button in another. Similarly, customers might respond differently to the phrase “book your trip” than they do to “buy your ticket” or “schedule your trip.” The same goes for the look and feel of the advertising copy and other content.
Wie schaffen es kleine Unternehmen innerhalb kürzester Zeit ihre Bekanntheit um das Doppelte zu steigern? Wie kann man als Unternehmen seine Botschaften so kommunizieren, dass sie mit der eigenen Wunschvorstellung übereinstimmen? Oder wie schafft man als Anbieter den Spagat zwischen Marketing und Glaubwürdigkeit? Das Zauberwort hier lautet Public Relations. Public Relations oder auf Deutsch Öffentlichkeitsarbeit … Unsere PR-Tipps weiterlesen

Using the same keyword phrase over and over within a web page or blog post can actually hurt your ranking score in Google, which can perceive it as spammy. That wasn't your intention, but maybe you just couldn't think of a better word to use in its place. The Latent Semantic Indexing (LSI) Keyword Generator is like a thesaurus for SEO-minded content marketers. It offers keyword suggestions that are semantically linked to your main keyword, meaning they would naturally come up in conversation. Incorporating these keywords into your post allows you to add variety while still retaining SEO power. 
Wie schaffen es kleine Unternehmen innerhalb kürzester Zeit ihre Bekanntheit um das Doppelte zu steigern? Wie kann man als Unternehmen seine Botschaften so kommunizieren, dass sie mit der eigenen Wunschvorstellung übereinstimmen? Oder wie schafft man als Anbieter den Spagat zwischen Marketing und Glaubwürdigkeit? Das Zauberwort hier lautet Public Relations. Public Relations oder auf Deutsch Öffentlichkeitsarbeit … Unsere PR-Tipps weiterlesen
Geo-targeted campaigns offer a number of benefits to advertisers. The first, obvious though it may sound, is that by enabling brands to reach a location-specific audience in a particular region or city, target audiences are selected with greater precision, and wasted impressions are reduced. By focusing the campaign on the parts of a population for whom it’s most relevant, an advertiser can increase the propensity of consumers to click on their ad, ultimately driving up return on investment.
Working on common practice tasks such as negative matching, keyword expansion and more are the right things to do for an account, and there’s a proper place and time to do them. Without a policy governing how to manage our PPC accounts, we’re “stringing tactics together,” which creates misalignment between volume of work done versus meaningful work that’s impacting results positively.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Wenn Sie einfach nur wissen möchten, wo Sie mit Ihrer Internet-Präsenz in den Suchmaschinen (z.B. Google oder Bing) stehen oder was Sie machen sollten, um mehr organische Besucher zu erhalten, dann ist die SUMAGO® SEO Analyse eine gute Wahl. Wir schauen uns Ihre Website mit einem marketingorientierten SEO-Blick und mit Hilfe von spezialisierten SEO-Tools an. Wir sehen uns OnPage-Faktoren – wie die interne Verlinkung, Ladezeiten, die Erreichbarkeit für Crawler bzw. Fehler in der Seitenstruktur – für Sie an und dokumentieren diese in übersichtlichen Sheets. Darüber hinaus analysieren wie den Ist Zustand ihrer OffPage-Optimierung (Domain Popularität, Qualität der Backlinks etc.) und geben Hinweise zur Verbesserung Ihrer Sichtbarkeit bei Google.

SEO (Search Engine Optimization) oder Suchmaschinenoptimierung soll Inhalte, die durch Suchmaschinen indexierbar sind, bei der Suche nach inhaltlich relevanten Suchbegriffen (Keywords) auf möglichst hohen Positionen erscheinen lassen. Dabei kommt es nicht nur auf die Position an sich an, sondern auch auf die die Übereinstimmung zwischen Suchbegriff, Suchergebnisdarstellung und Relevanz, mit dem Ziel das der Nutzer effizient seine Aufgabe (Taskcompletion) auf der Webseite lösen kann.
Before we can create our campaign we must clearly understand our target audience. This will help develop the campaign structure and inform the way you create the campaign. The key to successful advertising is truly understanding the wants and needs of your customers. To understand our audience we can ask Who? What? Where? When? Why? This chapter discusses how to understand your audience and build a campaign around their wants and needs.

The distinctions here can become quite urgent depending on the kind of product you’re selling or the kind of customer you’re looking to find. If you’re trying to find people who are interested in selling their homes in the East Village, then you don’t want to target people who are just in the East Village on their spring break or while visiting family. If you’re trying to target high net worth individuals on vacation in Montauk, New York because you believe they’re ripe targets for ads about buying beachfront houses in Montauk, then you don’t want to waste your ad spend showing ads to locals.
Die Wettbewerbsanalyse erlaubt so hilfreiche Rückschlüsse auf den eigenen Markenwert und darauf, ob unser Unternehmen bereits über ein USP (unique selling point oder Alleinstellungsmerkmal) verfügt bzw. die Chance hat, dieses in naher Zukunft zu erreichen. Dazu erfahren wir, was Außenstehende über uns und unsere Produkte und Dienstleistungen denken. Besonders wichtig ist hier natürlich die Wahrnehmung der von uns definierten Zielgruppe.
Sometimes even the most savvy among us can feel like a confused great-granny on a MacBook Pro running Linux when it comes to the newest, latest tech, and how it actually works. Location-based marketing is already happening. All of the available tools provide opportunities to serve highly localized, highly relevant communications to your customers, based on where they are right now. But what exactly are those options, and how do they work?
Another method that you may consider is following Google’s Webmaster guidelines for country segmentations and either using subdomains or subfolders for specific countries and languages. This assumes that you have a generic TLD (.com, .org, etc). For example, es.example.com or www.example.com/es/ for Spain/Spanish. This might be the better local SEO solution because it also means that the subdomains or subfolders you specify will be shown in local searches on Google, based on TLD. The downside is that it requires a fair amount of work to setup, and might not coincide with your branding efforts internationally. An important note about this method is that it does not solve the problem of language, but only the country location. So if your service or product is available internationally, you probably shouldn’t limit the geographic location for which Google serves results. Nonetheless, this approach serves as a good platform to initiate conversion optimization on those segmented pages or sites.
Impacts click-through rate. When someone searches for your keyword, they’re not just going to find your video—they’re going to get a list of similar results. You want your title to be clear, descriptive, and most of all, engaging to win their attention and their click. If more people are clicking on your title than on others, it’s going to be a signal to YouTube that your video is a good match for this keyword.
Today, more companies, brands and platforms are recognizing the value of integrating geotargeting into social media advertising campaigns. According to Lathan Fritz, local sales expert, big data geomarketing thought leader and founder of sales funnel agency Amerisales, there are numerous benefits to adding geotargeting to your Facebook ad campaigns. By specifically targeting a demographic based on location, companies experience increased returns on their social media advertising investments. This success comes from more precise targeting of an ad’s intended audience—something that is made even easier thanks to the ability to add geotargeting to previous Facebook posts.
Bei der Erarbeitung der eigenen Produktstrategie geht es darum, wettbewerbsfähige Angebote zu schaffen. Dafür ist es wichtig, die Bedürfnisse der eigenen Zielgruppe zu erkennen und entsprechend darauf zu reagieren. Wenn Sie eine Konkurrenzanalyse erstellen, finden Sie Anhaltspunkte für die Zielgruppen der Konkurrenten. Daraus lässt sich ableiten, an wen sich die eigenen Angebote richten sollten und welche Marktchancen diese haben.
Um für Ihre Internet Strategie die besten Handlungsempfehlungen zu erarbeiten, arbeiten Spezialisten aus den Fachgebieten Betriebswirtschaft (Strategie, Marketing), Kommunikation, Design, Webprogrammierung und Suchmaschinenoptimierung unter Einsatz angewandter Analysemethoden der Unternehmensanalyse, Markt- und Wettbewerbsanalyse (ausgewählte Wettbewerber), Marketingforschung, Markt- und Wettbewerbsbeobachtung, Medienanalyse und Internet Marketing-Analyse (inkl. Keywordanalysen, Internet-Markt-Wettbewerbs-Analysen) zusammen. mediadefine.com
Google's AdWords Keyword Planner tool is another common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To determine volume for a particular keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. Remember that these represent total searches. Depending on your ranking and click-through rate, the actual number of visitors you achieve for these keywords will usually be much lower.
This can mean simply using pictures from the surrounding area or structuring the landing page around a theme that is relevant. A great example of this is Grubhub. If you access their site from Boston, you get completely different suggestions and images than you do if you access it from San Francisco. Not only does this engage the user on a personal level, it also draws them in to the page, keeping them clicking for longer.
In reality, even profitability focused campaigns will have limits when it comes to budget, so our focus is often maximizing profitability within the budget we have allotted. This can mean bringing in fewer conversions at a lower cost per acquisition (CPA) and eliminating elements of campaigns that are under performing compared to your acceptable conversion goal. Mining search query reports, establishing negative keywords, bidding down on keywords with high CPA’s or no conversions are all techniques we employ in order to maximize our profitability within the parameters given.
Wenn Sie eine Konkurrenzanalyse erstellen, bewerten Sie Ihre Wettbewerber nach einheitlichen Kriterien. Das ist die Voraussetzung für die Vergleichbarkeit. Deshalb besteht der nächste Schritt darin, diese Kriterien festzulegen. Konzentrieren Sie sich dabei auf die wesentlichen Eigenschaften und orientieren Sie sich an der Zielsetzung der Wettbewerbsanalyse.
Naturally, we all want to be successful. We want to know that the money we are putting into paid search, social, and display—or the investment we are managing on behalf of our clients—is being utilized in the most efficient way. That’s why we love data, why we pore over ad reports, why we diligently test new bidding strategies and messaging, and work to communicate all of that to the higher-ups with whom we engage.
Amazon will decide which one to select based on bids and relevance. Even with ads, if A9 deems one product “less worthy” than the other and they both have the same ad spend, the “more worthy” product will appear. And yes, you would end up competing with yourself on some ad words. Fortunately, Amazon’s back end remarketing tools (such as “other similar tools”) will help give similar products synergy.
Die Wettbewerbsanalyse sollte ein Hauptbestandteil für jeden Businessplan sein, da sie einem Unternehmen nicht nur eine bessere Positionierung im Markt und die Weiterentwicklung der Marketing-Strategie, sondern auch die Vorhersage gewisser künftiger Ergebnisse ermöglicht. Eine gute Wettbewerbsanalyse beansprucht zwar viel Zeit und Anstrengung, bietet Unternehmen aber langfristig gesehen Vorteile.

7. Use a keyword research brief to share for unified messaging. The final tip is to attempt to break down the silos that are typical in medium to large organizations and share with them enough keyword data so they can be encouraged to use your targeted keywords in their respective messaging. One way to do this is to develop what I call a keyword research brief. This is simply a document that is like an executive summary of keyword research for your top keywords. This document should be no more than one to two pages. It should be a quick read. See an example of this below.
4. Choose keywords based on more than just high search traffic. Depending on which strategy you’re using, branding or conversion, you should not fall into the trap of just looking at search volume when judging which keywords to use. Just because one keyword has a whole lot more searches than another doesn’t necessarily mean it will be a better performing search term. Take the time to analyze other factors that provide more granularity. Here is an example of other factors you may want to look at:

If you aren’t aware of buzzwords in your industry or the terms your potential audience will search to try to find you, you need to do some more research or you will definitely be losing people. In Jerry’s case, he has office space for rent as individual desks in a common room. He needs to realize that the term his potential audience will use to search for that is ‘coworking’. A five-minute keywords change would provide Jerry with a clearer vision of his website’s performance and a greater likelihood of being found through search. Check out the revised keywords below:


It is a common misconception that sprinkling your chosen keyword randomly throughout your site is enough to improve SEO for B2B marketing. Unfortunately, doing so can actually result in a serious loss of business. Creating a strong keyword strategy is one of the most important things you can do to improve SEO. It is equally important to know how to do it right, as well as understand why it’s so necessary. This post will explain why a keyword strategy is important for SEO and B2B marketing, as well as explain how to create one that will draw in business.


Es reicht nicht aus, nur zu definieren, auf welchen Keywords die Webseite ranken sollte – vielmehr folgt aufbauend auf der Erstellung einer Keyword-Liste die Bewertung der Suchbegriffe. Basierend auf der Bewertung der Keywords werden diese priorisiert und es wird definiert, welche Seite für welchen Begriff optimiert werden soll. Das Ergebnis dieses Prozesses ist die Keyword-Strategie.
So how is geo-targeting different? Geo-targeting refers to delivering ads to people meeting a specific targeting criteria and who enter inside of a defined radius using the same geo-fencing location technology. The key difference is geo-targeting hones in on specific consumer targeting criteria like demographics, behaviors, interests, as well as where the person is located.  You often need bigger geos to do this since you are not showing the ads to EVERYONE inside the geo-fence, they must also meet the targeting criteria.
I’ve been working as a Virtual Assistant for a long time for Amazon sellers and I find your article very helpful on my work. I have a question. In selecting keywords to run on PPC at Amazon, does it need your listing to be seen in a particular keywords before including that keyword in your ad campaign? I was told that if your listing doesn’t show in the search result in a particular keyword it’s useless to use that for ad campaign.

Working on common practice tasks such as negative matching, keyword expansion and more are the right things to do for an account, and there’s a proper place and time to do them. Without a policy governing how to manage our PPC accounts, we’re “stringing tactics together,” which creates misalignment between volume of work done versus meaningful work that’s impacting results positively.
The answers remain to be seen, but there’s one no brainer in all of this; one best practice that can dictate any brand’s choices around location-based marketing: ask your users. Explain why you want to target them, tell them how you plan to use their data, and make some commitments about how you won’t use it. Ask for feedback via quick polls, or consider doing some market research on your audience. See what your users most want. Then respect that.
En teknisk SEO-analyse indeholder analyse og gennemgang af en lang række forhold. Analysen kortlægger alle tekniske problematikker og kommer med konkrete løsningsforslag. I en teknisk SEO-analyse påpeges muligheder for, hvordan I kan opnå en øget synlighed i søgeresultaterne, og dette kombineres med konkrete implementeringsforslag. En teknisk SEO-analyse vil typisk fylde 40-60 A4-sider.
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