PPC-Strategies' expertise and knowledge of the search engine landscape can help you attract more qualified customers to your website...guaranteed.  Whether you are new to online marketing or have already tried pay per click and other forms of promotion, our precision-crafted advertising strategies will improve your online visibility and customer engagement.

You should always track and monitor the effectiveness of your PPC campaign. You should know what things are working for you in a better way. If you are publishing your ads on the Google search platform using the Google Adwords tool, use Google Analytics to get better insights into searcher’s behavior. You should measure the bounce rate of your website. Bounce rate will tell you how many searchers visited your site but did not perform any action. You should also track CTR and conversion rate of your campaign. This will help you to optimize your PPC campaign and your landing page.
There are some general negative keywords that should be added to almost any campaign, such as “free”, “jobs” “training”, as people searching for these terms are not likely to be looking to buy your product. Keywords like “review” and “opinions” can also be useful, as they will reduce the number of window shoppers who aren’t necessarily looking to buy now. But you’ll also want to research negative keywords specific to your business or audience. For example, if you are an optometrist, you’ll want to use words like “wine”, as you aren’t looking for customers in search of “wine glasses.
Erkennen Sie, welches Unternehmen in direkter Konkurrenz zu Ihnen steht und welcher Betrieb lediglich koexistiert. Lernen Sie die Strategien Ihrer Wettbewerber zu lesen und deren Erfolgschancen zuverlässig einzuschätzen. Richten Sie dabei Ihr Augenmerk auch auf die Reaktionen Ihrer Konkurrenten, wenn es um die Initiativen gemeinsamer Mitbewerber oder um generelle Veränderungen innerhalb der Branche geht.

Keywordstrategien: Der Fokus in der SEO geht auf bestimmte relevante Suchbegriffe oder Suchbegriffscluster. Bei der bezahlten Suche ist es genauso möglich auf angrenzende Suchbegriffe zu bieten, auch wenn diese ggf. einen schlechten AdWords Qualitätsfaktor haben. Am Ende zählt dann hier die Konversion. Ein Beispiel für erweiterte Keywordstrategien, wären hier für uns Begriffe, wie SEO Seminar oder SEO Schulung, auf die wir selber optimieren (SEO). Trotzdem erweitern wir die Bewerbung (Google AdWords) unsere eigenen Seminare auf Begriffe, wie SEO Fortbildung, Weiterbildung etc über Google AdWords.
How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.
Zu Beginn einer Wettbewerbsanalyse ist es wichtig, sämtliche relevante Mitbewerber ausfindig zu machen. Wichtige Wettbewerber sind jene Unternehmen, die Dienstleistungen oder Produkte anbieten, die die gleichen oder sehr ähnliche Kunden ansprechen wie das eigene Produkt oder die eigene Dienstleistung. Das können einerseits Anbieter sein, die aktuell mit ähnlichen Leistungen und Waren handeln wie das eigene Unternehmen, andererseits aber auch Anbieter, die möglicherweise in der Zukunft in den Markt einsteigen.
In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you're considering. Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.
12. 12 @peakaceag pa.ag „Oscars 2017“ vor der Gala (Mobile, US) #2  80 % Google Properties: Mehr als 4/5 der mobilen SERPs sind Inhalte, die Traffic für Google bedeuten  8 One-Box Integrationen Für mich ein absolutes Novum, noch nie so viele One-Boxes auf einmal …  AMP doppelt vorhanden: Sowohl das News Carousel als auch Organic AMP’ed  Nur noch 3x pure Organic … irgendwo ganz am Ende.
Funny thing is we’re not seeing users click on the extension itself very often – slightly more often than we’d see for sitelinks, but not by much – maybe 15 percent of total clicks, albeit not necessarily on the extension itself. It may be the way that we’ve set it up (we say chat with a live expert rather than text us), so that may have skewed the behavior.
Now, to figure out state and postal code involves a more complex process. At the ‎core though, the geolocation services build up a network of servers from which ‎they can send out pings, or connection requests, and known physical locations of ‎public entities like universities and government office IPs.  Eventually, with enough ‎data, the geolocation company has the capability to triangulate any IP on the web.   ‎
Think back to elementary school when you learned about the key questions – who, what, when, where, why and how. Use these basic questions to identify who you are really talking to. Who is that ideal person? When are they online and how do they use the web? How old is your ideal visitor, where do they live, what is their mindset, what are their values and how do they feel about your company or product now? Analytics data can offer some insights into the people you are attracting now, but that may not be who you ultimately want. You will need to do some digging to define  your true audience as well as their mindset and behaviors. Sometimes in PPC we become consumed within our tightly defined conversion funnels that we forget there are real people on the other end of a click.  Remember that gathering consumer insights, not just what we see by tracking consumer website usage, can create well-rounded, more successful PPC campaigns.
For many of you reading this post, you may wonder why these other strategies exist at all. Shouldn’t people only be paying for clicks that directly impact their ability to generate revenue and ultimately profit? I struggled with this concept early in my career, but ultimately came to the conclusion that not every single marketing activity can be direct response.
From my understanding: Advertising Cost of Sales = total ad spend/attributed sales, while Average Cost of Sales = net income/selling price. Ideally, you would not want to avoid spending more on ads than your net income, because then you’d be losing money. Therefore you would ultimately want to keep your Advertising Cost of Sales and Average Cost of Sales aligned?
Suchmaschinenoptimierung hat das Ziel bei relevanten Suchbegriffen mit relevanten Seiten auf guten Positionen in den relevanten Suchmaschinen vertreten zu sein. Diese Suchmaschinen können zum Beispiel abseits von Google auch Suchmaschinen, wie Bing, Yahoo oder  Yandex sein, aber auch  spezialisierte Suchmaschinen, wie Amazon (Produktsuche), Indeed (Stellensuche) oder Trivago (Hotelsuche) sein. Die Darstellung des in den Suchmaschinen zu Verfügung stehenden Textes (Snippet) soll dabei den Nutzer zu einem Klick auf das Ergebnis motivieren mit dem Ziel die Erwartung des Nutzers in Hinsicht auf inhaltliche Übereinstimmung zwischen Suchbegriff, Text und Inhalt der Webseite zu erfüllen. Voraussetzung ist der klare und eindeutige Zugang zur gesamten relevanten Website und optimal für Nutzer aufbereitet, und das unabhängig vom Device (mobilfeundlich).
Hi Ines! Was just going to come up with a reply for you and came across a new article on SELand: https://searchengineland.com/how-to-use-if-functions-to-speak-to-different-audiences-304836 explaining a useful technique for testing mobile-specific ad copy. I hope you'll find it useful! The only thing I would add is that you should have a decent amount of traffic to your landing page in order to get meaningful results. Good luck :)

V nové strategii NATO se uvádí, že na provedení budoucích operací mohou mít vliv moderní systémy protivzdušné obrany a vesmírné prostředky, a poprvé po studené válce bude aliance v situaci, kdy bude možná mít nadřazenost ve vzduchu. Ke komu konkrétně směřuje tato teze? Ne snad těm zemím, včetně Česka, které nedoplácejí do společné pokladny 2 % HDP?
Bruce Clay Europe è una agenzia PPC che sa quanto è diventato importante il ruolo della pubblicità pay per click. I nostri esperti PPC forniscono servizi di pubblicità su internet  a largo raggio. Alcune delle nostre strategie PPC prevedono la creazione e l'ottimizzazione degli annunci, la gestione del budget pubblicitario giornaliero, analisi dei risultati e report mensili.
Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful Google Ads advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.
From my experience, you don’t need complex algorithms to save money with paid search. You don’t need a crazy PPC management tool to trim down costs for campaigns. You need only employ one of 3 core paid search strategies in order to succeed in your PPC campaigns: 1) Maximize your budget, 2) Improve Branding by showing up in a top position and 3) Maximize your profit potential.
Geo-targeting in the most traditional sense uses IP addresses to figure out where users are. Every internet-connected device has a unique IP. It’s like an address for your computer, tablet, phone, or wearable. The first three digits provide a country code. The digits after that indicate specific areas within a country, down to state, city, and postal code. To learn more about the tech behind geo-targeting, geoedge.com is a good source.
Google hat am 17. Januar 2018 angekündigt, das ab Juli 2018, in der mobilen Suche Seitenladegeschwindigkeit ein Ranking Faktor ist. Auch wenn es laut Google zuerst darum geht, besonders langsame Seiten zu erkennen, so ist auch das wieder ein klarer Hinweis, das Page Speed einer der entscheidenden Faktoren ist. Google empfiehlt zur Messung zum Beispiel Tools wie Lighthouse oder die auch die Chrome Erweiterung Page Speed Insights, um Schwächen auf der eigene Seite analysieren zu können.
Geotargeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.[1] A common usage of geo targeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.[2]
Research: These searchers are further down the funnel than informational searchers. They’ve already decided that they want to buy a product, but they haven’t quite decided which one is best. They’re looking for more information, so product keywords usually include words such as "review", “top 10”, “comparison”. And while it may look like spam to you, a word like “cheap” can actually help turn researchers into conversions.
Der Kundenservice eines Unternehmens ist oftmals neben Faktoren wie Lieferschnelligkeit, Usability der Webseite, etc. ein Aushängeschild des Unternehmens. Eine Wettbewerbsanalyse der Servicestrategie Ihrer Konkurrenz dient dazu, die eigene Positionierung in diesem Segment zu verstehen und ggf. neu auszurichten. Interessante Fakten sind unter anderem:
In the last year, Google and Bing have both indicated a shift to entity-based search results as part of their evolution. Google has unscored this point with rich snippets and Knowledge Graph, and Bing has now upped the ante on personal search results with Bing Snapshots. Find out how you can adopt strategies to stay ahead of the curve in the new world of semantic search results.
Doch die Wettbewerbsanalyse ist aufwendig. Sie besteht im ersten Schritt darin, Informationen über Konkurrenten zu sammeln, die bereits in Ihrem Markt aktiv sind – oder das in Zukunft sein könnten. In diesem Handbuch-Kapitel erfahren Sie, wie Sie bei der aufwendigen Informationsrecherche zielgerichtet vorgehen, welche Informationen Sie benötigen und wie Sie diese richtig erfassen. Nutzen Sie dazu Vorlagen wie Informationen über Wettbewerber zusammenstellen oder Informationen zu Wettbewerbern im Dashboard.
Ad text plays an important role in the success of your ads. It is the form of marketing communication that advertisers can use to promote their product or service on search platforms. An effective ad text consists at least one of your core keyword, attractive discounts and promotion and a call to action. The quality score of your ad depends on multiple factors and your ad text is one of them. Your ad text should be unique and appealing. Include discount amount in your ad copy and also add a strong call to action that can compel searchers to click on your ads. Use action words like buy now, order now, resister today or sign up here. Include one of your keyword in your ad text and match your ad to your landing page.
The other option is to follow up with page visitors outside of AdWords. To do this, you’ll want to create an opt-in page (like the templates above) that offers visitors something of value in exchange for their email address or other contact information. Our dishwasher vendor could offer a free guide on the best way to prolong the life of your dishwasher.
Anders als der Rest der Marktanalyse erhebt und bewertet die Wettbewerbsanalyse keine Kennzahlen, sondern vielmehr Eigenschaften von Markt und Wettbewerbern. Zum Einsatz gelangt dabei in der Regel das Fünf-Kräfte-Modell („Five-Forces“) des US-amerikanischen Ökonomen Michael E. Porter. Dieses Modell identifiziert fünf Faktoren der Wettbewerbs- und Marktanalyse:
If you haven’t already noticed, we’ve started a big push for a new educational series called The Genius Series. It’s totally free, of course, and it’s here to help folks learn some of the nitty-gritty stuff of Amazon selling. Myself, Kym, Greg, Becky, and Lenny will all be contributing. Since some of the content is still in production, feel free to ask more questions on the forums for anything you want to know about… we’re here to help!
Long-tail keywords: Longer keywords or specific phrases might not be used as search queries as frequently by your audience. In the above example, for instance, it’s likely that a freelancer looking for a coworking place queries ‘coworking bristol’ rather than ‘coworking space in bristol’, however, the traffic generated by all combinations of long-tail keywords can provide your site as much traffic as the short-tail keywords. And why would you risk losing any opportunity you have to be present on search engines? We are not the only ones saying this, HitTail also give facts about long-tail keywords; about 70 percent of queries are long-tail.
…Well, this is a best practices post, right? It may seem obvious to use the highest converting ad formats in your PPC campaigns to boost their conversion rate, but many marketers don’t actually know what these optimized ads look like—nor that they can do the optimizing themselves even after their ads go live! In this next section, we’ll break down a few important ad formats and options that you should have on your radar and use to maximize your conversion potential:
All sorts of companies in all sorts of industries can make use of geo-targeting.  By refining the ad copy to include the city name and a reference to the current weather – for example, including the words “start sleeping cooler” in an ad during periods of hot weather – Purple Mattress, an ecommerce bedding brand has been able to generate higher click-through rates by online shoppers. In an effort to update its aging "Let's Go Places" campaign,  Toyota incorporated city-specific information into each of its Google ads, encouraging consumers to go to places and attractions near them.  Whole Foods targeted ads to the smartphones of consumers visiting nearby supermarkets, encouraging them to come to a nearby Whole Foods nearby exchange for better deals.

It’s important to keep in mind that each video’s watch time contributes to only that video’s placement in search rankings, so optimizing your content to keep people engaged and watching is by far your biggest priority. That said, if you can keep viewers sticking around to watch more of your content, you’re one step closer to converting them to a YouTube subscriber and eventually, a buyer.
Il marketing su internet è un'attività in continua evoluzione. Gli annunci delle Campagne Pay Per Click hanno bisogno di continui aggiustamenti, i professionisti PPC di Bruce Clay Europe riescono a valutare i bisogni individuali di ogni cliente e a monitorare costantemente il processo di offerta e di posizionamento delle parole chiave. I nostri esperti hanno la possibilità di apportare modifiche e controllare i prezzi giornalmente in modo da far posizionare meglio il vostro annuncio. Ed è per questi motivi che il nostro Servizio PPC è fondato sull'agilità e la rapidità.
Sie wusste, dass es in ihrer Region bereits mehrere Anwälte gab, die sich – so wie sie – auf Medizinrecht spezialisiert hatten. Und die alle weitaus mehr Erfahrung und bessere Kontakte hatten als sie. „Aufgrund einer Konkurrenzschutzklausel in meinem alten Arbeitsvertrag musste ich praktisch bei Null angefangen. Ich konnte keine Mandanten oder Kontakte mitnehmen. Ich musste also herausfinden, wie ich trotzdem gegen meine Konkurrenten bestehen könnte“ beschreibt Tatjana Schmelzer ihre knifflige Ausgangssituation. Sie beschloss, ihre Analyse zu nutzen, um ihre eigene Nische zu finden, denn ihr war klar: Wenn sie die Strategien ihrer Wettbewerber herausfinden könnte, hätte sie die ideale Grundlage, um ihre eigenen Stärken zu entwickeln.
In pay per click advertising, negative keywords prevent your advertisements from displaying for particular keywords. Identify the keywords that you don’t want your ads to show up for and add them to your negative keyword list. A well-researched Negative Keyword list will reduce the cost of your ad by filtering out non-converting traffic and irrelevant clicks. It also improves your ROI by reducing the average CPC.
The use of semantic search has completely changed the way we perform modern search queries today. A decade ago, people stuck with what was short and simple. If they wanted to find the best pizza places in New York City, they would type in “Pizza New York.” However, with Google’s Hummingbird update and the algorithmic improvements to semantic searches, people now are more inclined to type in “Where is the best pizza place in New York City.”
Eine Wettbewerbsanalyse kann auch genutzt werden um die eigene Positionierung am Markt zu analysieren. Nicht selten sind Unternehmen beispielsweise überzeugt, mit Produktpreisen im mittleren Preissegment zu liegen und ein breites Sortiment anzubieten. Eine Wettbewerbsanalyse bei der Preise und Produktsortimente der Wettbewerber untersucht werden, zeigt jedoch ggf. das Gegenteil. Die Ergebnisse der Wettbewerbsanalyse können dann genutzt werden, um die Außendarstellung und die Unternehmensziele dementsprechend an das reale Bild anzupassen.
For example, say you run your own B2B marketing agency. If you’re advertising high-level digital marketing services, you want to make sure that the traffic you get from PPC campaigns only includes quality leads. Using negative keywords like “free” and “cheap” will help you avoid people who are not looking to pay for marketing services. If you only work with clients in the United States, you could also use location-based negative keywords. For example, to avoid keywords like “B2B marketing services in Russia” you could add “Russia” as a negative keyword.
For your Amazon PPC campaigns you should calculate total ad spend by attributed sales, to find out how much you are spending on advertising, on average, to gain one sale. As you said, you need to ensure that you understand what your maximum ACoS can be before you break even and then start losing money per sale, and optimize your campaigns accordingly. This will vary from product to product.

Doch die Wettbewerbsanalyse ist aufwendig. Sie besteht im ersten Schritt darin, Informationen über Konkurrenten zu sammeln, die bereits in Ihrem Markt aktiv sind – oder das in Zukunft sein könnten. In diesem Handbuch-Kapitel erfahren Sie, wie Sie bei der aufwendigen Informationsrecherche zielgerichtet vorgehen, welche Informationen Sie benötigen und wie Sie diese richtig erfassen. Nutzen Sie dazu Vorlagen wie Informationen über Wettbewerber zusammenstellen oder Informationen zu Wettbewerbern im Dashboard.
In Google Analytics you can do this by using the same path we detailed before: Traffic Sources > Search > Organic > Advanced filter. Enter a specific keyword or use the RegEx generator to cover all the possibilities that you have in mind. Make sure that you create at least two advanced filter: one that includes all your branded keywords, and another one that excludes them.
Examples like the above support metrics that find geotargeting doubles the performance of all kinds of marketing methods, from email campaigns to paid search. Per data from the Local Search Association’s LSA Insights database, it also doesn’t matter what vertical your business is in.  The click-through rate for geotargeted mobile display ads was higher than the industry benchmark for all verticals.
I don’t quite understand the use of negative keywords with manual campaigns as you stated, however, I read another article of yours and it stated to do both Manual and Auto campaigns for the same product, tale keywords from the manual campaign and input them as “negative keywords” in the auto campaigns as a strategy to not compete against your own keywords….is this still accurate? I look forward to these posts to build up my knowledge and best practices for PPC on Amazon. Thanks so much
Like most advertising techniques, geo-targeting predates the internet. Local papers, radio and television programs have long been used to reach customers in a particular region with ads. These advertisements were customized for the local audiences where possible, a process that we now call optimization. Digital technology has simply made this practice more widespread. The major innovation that has increased the effectiveness of geo-targeting is the addition of other data points beyond simple location.

Paid search strategy involves up-front and ongoing attention. Many PPC campaigns never realize their potential because companies fail to complete the last step in this six-step strategic process. Testing is all-important to every AdWords strategy, because no matter how carefully the first five steps are completed, user behavior is never 100% predictable. A campaign that appears to everyone as rock solid in theory can still fall short, and sometimes, campaigns scribbled out on a cocktail napkin generate terrific sales leads. But testing always leads to continuous campaign improvement — provided testing adheres to best practices and meaningful results can be collected. Make sure you budget accordingly and hire a PPC firm with documented testing expertise.
It’s worth mentioning that some of these terms are still evolving, and their use is still being defined. For example, geo-targeting is often used synonymously with location targeting, for now, but that could change. Terms and meaning might shift over time as the technology and its uses evolve. But, like geo-targeting, we’ve got you covered right here, right now.
If you are fortunate enough to have access to lead revenue data within AdWords, either by Salesforce linking or some other conversion import means, there are even more options available to you. You may not yet have discovered, or may not yet have taken advantage of the “All conv value / cost” column in AdWords. Available at the campaign, ad group, keyword, and search term level, this metric serves as a close substitute for ROAS, easily accessible within the interface.
It’s important to keep in mind that each video’s watch time contributes to only that video’s placement in search rankings, so optimizing your content to keep people engaged and watching is by far your biggest priority. That said, if you can keep viewers sticking around to watch more of your content, you’re one step closer to converting them to a YouTube subscriber and eventually, a buyer.
Auf diese Weise hat die junge Anwältin mit relativ wenig Aufwand herausgefunden, wie sie sich gegenüber den Platzhirschen ihrer Branche am Markt behaupten kann. Sie hat in die Tat umgesetzt, was in Fachbüchern mit Begriffen wie SWOT-Analyse oder Stärken-Schwächen-Analyse beschrieben wird. Was so klingt, als bräuchte man dafür eine wissenschaftliche Ausbildung und mehrere Monate Zeit, lässt sich also ganz einfach auf ein Normalmaß herunterbrechen, das sich in angemessener Zeit bearbeiten lässt. Das Ergebnis ihrer Analyse kannst du übrigens in ihrem Businessplan nachlesen.
Deshalb ist die Wettbewerbsanalyse ein nützliches Tool für das Marketing und die weitere Entwicklung von Strategien. Bei Wettbewerbsrivalität geht es darum, sich stets mit den Besten seiner Branche zu vergleichen und daraus zu lernen. Das gewonnene Wissen sollte dann eingesetzt werden, um positiv aufzufallen und sich als bestes Unternehmen am Markt zu beweisen.
In the US, we have worked with a fast food chain to target consumers in a specific DMA with an ad campaign which directed the consumer to a promotional microsite, where they were able to select a mobile coupon to redeem in-store.  In another campaign, a US hotel chain targeted selected states in the US where their brand is most popular, and where there is a high customer demand. The campaign enabled the client to connect geographically-targeted consumers with a direct call to action – in this case a click-to-call facility, offering a booking discount.
Bluetooth technology is less expensive than GPS and WiFi. However, while bluetooth makes beacons great, it’s also their downside, as many folks keep bluetooth turned off when they’re moving around in the world. To understand the tech in greater detail, Estimote, a beacon vendor, does a good job of explaining the physics and math of how beacons work.
Spätestens seit dem Mobile-friendly aus dem April 2015 und dem Mai 2016  ist das gesamte Thema Mobilfreundlichkeit auch für die SEO gesetzt. Weiterhin hat Google im November 2016 angekündigt, dass in Zukunft der Mobile Index der Hauptindex sein wird. Diese Ankündigung aus dem November 2016,  hat Google jetzt inzwischen auch mit Ihrem Mobile First Index zu Ende März 2018 umgesetzt. Aspekte, wie Ihr Euch auf den „Mobile First Index einstellen könnt sind:
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