Die Liste der eigenen Wettbewerber wird lang sein und es ist wichtig, sich zu fokussieren. Für eine ordentliche Wettbewerbsanalyse benötigen Sie mindestens ein bis drei Tage für Recherche und Aufarbeitung. Fangen Sie die Liste mit den Unternehmen an, die Ihnen spontan einfallen und aus Ihrer Sicht die größte Konkurrenz darstellen. Eine kurze Suche im Internet kann dabei helfen, weitere Unternehmen auszumachen, die potentielle Konkurrenten sind. Für einen guten Überblick reicht es, wenn am Ende fünf bis acht zu analysierende Unternehmen übrig bleiben, die Sie untersuchen und bewerten möchten.


Sometimes even the most savvy among us can feel like a confused great-granny on a MacBook Pro running Linux when it comes to the newest, latest tech, and how it actually works. Location-based marketing is already happening. All of the available tools provide opportunities to serve highly localized, highly relevant communications to your customers, based on where they are right now. But what exactly are those options, and how do they work?
It’s no surprise, then, that choosing the right metrics and KPIs for every account is essential. Ecommerce accounts may optimize for ROAS or ROI, while lead generation accounts might choose to set CPA or lead volume goals based on observed closing rates. In their own way, each of these goals, or KPI strategies, is rooted in profitability and return.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

…Well, this is a best practices post, right? It may seem obvious to use the highest converting ad formats in your PPC campaigns to boost their conversion rate, but many marketers don’t actually know what these optimized ads look like—nor that they can do the optimizing themselves even after their ads go live! In this next section, we’ll break down a few important ad formats and options that you should have on your radar and use to maximize your conversion potential:
25. 25 @peakaceag pa.ag Keyword- und Suchabsicht verstehen Hinter jeder Suche steckt eine Absicht („Intent“) bzw. die Erwartungshaltung ein gewisses Ergebnis geliefert zu bekommen; diese Absicht ist nicht immer sofort ersichtlich! NAVIGATIONAL Die Absicht besteht darin, eine bestimmte Seite aufzurufen. Beispiele  „Facebook“  „Sparkasse Banking Login“  „Finanzamt Berlin“ INFORMATIONAL Die Absicht besteht darin, Informationen zu finden, die sich wahrscheinlich auf einer oder mehreren Webseiten befinden. Beispiele  „Anzeichen Schwangerschaft“  „Berlin Immobilienpreise“  „Reiseziele Ostsee Empfehlungen“ TRANSAKTIONAL Die Absicht besteht darin, online eine Transaktion abzuschließen. Beispiele  „Autoversicherung vergleichen“  „Schilder online kaufen“  „Manager Magazin abonnieren“
The Java program is fairly intuitive, with easy-to-navigate tabs. Additionally, you can export any or all of the data into Excel for further analysis. So say you're using Optify, Moz, or RavenSEO to monitor your links or rankings for specific keywords -- you could simply create a .csv file from your spreadsheet, make a few adjustments for the proper formatting, and upload it to those tools.
Die Wettbewerber zu bestimmen und jeweilige Stärken und Schwächen zu definieren ist Teil der Konkurrenzanalyse, dem wichtigsten Bereich der Wettbewerbsanalyse. Die Konkurrenzanalyse bildet dabei die Grundlage für weitere Themen des Businessplans, wie z.B. Strategie oder Marketing. Nutzen Sie für Ihre Konkurrenzanalyse unser Konkurrenzanalyse-Tool. 
You have now reached the final step of creating a keyword strategy: keyword research. Quality keyword research is as essential as doing market research for marketing strategy. By the same token, forming a keyword strategy for B2B marketing and SEO needs heavy research as well. When doing keyword research, there are three important factors to remember:
In online environments, ad servers look at a user’s IP address to figure out their ‎location.  Behind the scenes, the ad server maintains a large database that has ‎every IP address already mapped to its country, state, and postal code.  So, when a ‎request comes in, the ad server strips the IP address from the header of the ‎request, queries this table, finds the necessary location data, and then picks an ad ‎that matches that criteria.  ‎
For example, say you run your own B2B marketing agency. If you’re advertising high-level digital marketing services, you want to make sure that the traffic you get from PPC campaigns only includes quality leads. Using negative keywords like “free” and “cheap” will help you avoid people who are not looking to pay for marketing services. If you only work with clients in the United States, you could also use location-based negative keywords. For example, to avoid keywords like “B2B marketing services in Russia” you could add “Russia” as a negative keyword.
Diese Form des Wettbewerbs hat die größte Bedeutung für die Attraktivität der Branche. Herrscht ein intensiver Konkurrenzkampf, ist ein Neueinstieg wenig erfolgversprechend. Befindet sich Ihr Unternehmen bereits in einem solchen Markt, sind neue Strategien gefragt. Bestimmte Merkmale weisen auf einen starken Konkurrenzdruck im Markt oder auf eine Entwicklung in diese Richtung hin:
For your Amazon PPC campaigns you should calculate total ad spend by attributed sales, to find out how much you are spending on advertising, on average, to gain one sale. As you said, you need to ensure that you understand what your maximum ACoS can be before you break even and then start losing money per sale, and optimize your campaigns accordingly. This will vary from product to product.
Working in an industry with variable revenue-per-lead, and not having direct access to that client’s revenue data, I was surprised during an EOY debriefing to learn that PPC saw a 500% ROI in the previous year. Meanwhile, I had spent months stressing about a climbing CPA and shifting conversion rates. This revelation instigated a deeper conversation about ROI and opened the door to request data about lead quality on an ongoing basis.
Eine solche Zu-Fuß-Recherche bietet sich immer dann an, wenn du Laufkundschaft ansprechen willst. Dann ist es sinnvoller, sich in der Nachbarschaft umzuschauen, als am Schreibtisch Marktanalysen zu studieren, weil du so direkt mitbekommst, was die anderen auszeichnet und wer dort hingeht. Du kannst sogar mit den Kunden ins Gespräch kommen und aus erster Hand erfahren, worauf sie besonderen Wert legen, was sie gut finden und was aus ihrer Sicht besser gelöst werden könnte.
Subtracting the COGS, FBA fees, and Miscellaneous from the Selling Price leaves $9 in profit per unit (27-4-11-3=9). So we can spend up to $9 to get a sale and still be profitable. To calculate our ACoS threshold for our break-even point, simply divide the net income from the Selling price, ie $9/$27=.33. This leaves us with a 33% ACoS threshold, meaning that we would be making money on any keyword that has a Cost of Sale at 33% or less.
"Modern SEO focuses on using the variations of the word or phrase that work naturally within the content because users will have a better experience, and search engines are capable of rewarding rankings to sites regardless of the variation of that keyword used. In other words, when a shopper searches for 'books,' the pages that best serve that user’s search query will, in theory, be ranked highest regardless of whether the content reflects the word 'book' or 'books.'"
Don’t base your whole strategy on chasing volume though. Pay attention to the competition column in the keyword research tools. Even though these tools use pay-per-click (PPC) data to determine competitiveness and suggested bid, you can still extrapolate this data for organic search. High competition and suggested bid is a strong indication that there’s money to be made off of these keywords, as advertisers generally won’t bid high CPCs on poorly performing keywords.
Die oben stehende Aufzählung ist bei weitem nicht abschließend. Eine Wettbewerbsanalyse kann beispielsweise auch eine Analyse der Webseiten der Konkurrenten beinhalten (Usability, Ladegeschwindigkeit, Ranking, Informationsgehalt etc.) oder um eine generelle Branchenanalyse erweitert werden, die einen EInblick in Risiken und Chancen innerhalb der gesamten Branche gibt.

If you're struggling to think of more keywords people might be searching about a specific topic, go to Google.com and take a look at the related search terms that appear when you plug in a keyword. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
Angesichts dieser vielfältigen Ansätze und Werkzeuge entsteht schnell der Eindruck, die Wettbewerbs- und Konkurrenzanalyse sei vor allem eine Fleißarbeit. Dieser Eindruck täuscht nicht – der dafür erforderliche Aufwand ist allerdings gerechtfertigt. Im Rahmen der Marktanalyse im Businessplan geben deine Untersuchungen sehr detailliert darüber Auskunft, wie hoch deine Chancen für eine erfolgreiche Positionierung am Markt stehen. Diese Informationen sind vor allem für potenzielle Geldgeber und Entscheider bei Zuschüssen sowie für mögliche Geschäftspartner relevant.
Although more and more keywords are getting encrypted by Google every day, another smart way to come up with keyword ideas is to figure out which keywords your website is already getting found for. To do this, you'll need website analytics software like Google Analytics or HubSpot's Sources tool. Drill down into your website's traffic sources, and sift through you organic search traffic bucket to identify the keywords people are using to arrive at your site.
It’s all about repeated exposure—while your previous site visitors browse other websites, your retargeting provider will show them ads for your services and products. Using retargeting, you can entice visitors back to your website and effectively convert these digital window shoppers into customers for your business. In fact, potential customers who are retargeted with display ads are 70 percent more likely to convert. Now, doesn’t that sound nice?
SEO-Beratung lebt von fachlicher Kompetenz und Vertrauen. Beides ist bei Indexlift in der Person von Jens Fröhlich bestens vereint. Unaufgeregt und mit dem nötigen Weitblick ausgestattet, berät er uns zielführend seit einiger Zeit auf diesem sensiblen Gebiet. Besonders schätzen wir seine verständlichen Erklärungen, in dieser sehr stark technisch geprägten Materie der Suchmaschinenoptimierung.
Subtracting the COGS, FBA fees, and Miscellaneous from the Selling Price leaves $9 in profit per unit (27-4-11-3=9). So we can spend up to $9 to get a sale and still be profitable. To calculate our ACoS threshold for our break-even point, simply divide the net income from the Selling price, ie $9/$27=.33. This leaves us with a 33% ACoS threshold, meaning that we would be making money on any keyword that has a Cost of Sale at 33% or less.

Großes Augenmerk sollten Sie auf die Stärken und Schwächen Ihrer Konkurrenten legen. Schwächen bieten Ihnen Ansatzpunkte für Ihre eigene Strategie, denn Sie können sie zu Ihrem eigenen Vorteil nutzen. Ist Ihr Konkurrent beispielsweise für seine großen Verspätungen bei der Auftragsausführung bekannt, können Sie Ihre Pünktlichkeit in den Vordergrund stellen. Die Stärken und Alleinstellungsmerkmale Ihrer Wettbewerber sind allerdings ebenso wichtig, denn sie können Markteintrittsbarrieren darstellen, die es zu überwinden gilt.

When an ad mentions the target customer’s region or city, such as Chicago, this approach has proven to deliver a much better response rate than running a national campaign that doesn’t include a location. “It goes back to the messaging aspect,” Fritz explains. “Your geolocation ad targeting is much more effective. That’s because it connects more deeply with prospective customers than a generic advertisement. You are running a social advertisement that is very specific to someone in a particular place. This could be Cleveland, New York City, Miami, Dallas, Los Angeles, or whatever area you have targeted.”
Automatic campaigns are very easy to create, all you need to do is enter your campaign name, budget and start date. The way this works is that Amazon will crawl your listing and run a campaign on your behalf within your budget limits. Amazon effectively decide what keywords and match types are bid on and at what bid, based on the information it has about your listing.
Beyond just reminding your viewers to engage with your videos, another way to boost these numbers is to treat your YouTube comment section as a key place to engage with your future and current customers. If you do get comments, make sure to reply in a timely manner to show people that you’re walking the walk, and that you really do want to hear from them. They’re more likely to comment on your next video if they know you read and reply.
Wie kann ich als aufstrebendes Start-up mit geringem Budget möglichst viel Aufmerksamkeit generieren? Wie mit meiner noch kurzen Unternehmenshistorie eine Geschichte erzählen? Wie kann ich Kunden möglichst langfristig an mein Unternehmen binden? Mit welchen Maßnahmen kann ich dafür sorgen, dass mehr Menschen meine Website besuchen? Mit der richtigen Marketingstrategie lassen sich die Ziele eines jeden … Marketingstrategien weiterlesen
PPC-Strategies' expertise and knowledge of the search engine landscape can help you attract more qualified customers to your website...guaranteed.  Whether you are new to online marketing or have already tried pay per click and other forms of promotion, our precision-crafted advertising strategies will improve your online visibility and customer engagement.
To give you an extra boost, we’re also giving away two landing-page templates designed especially for PPC campaigns. These templates have powered hundreds of successful PPC campaigns, and with a little customization (some coding’s required if you’re not a LeadPages® customer), they can do the same for you. Click below to download them now, and we’ll talk about why they work and how to use them in a bit:
The central idea behind geotargeting is that understanding a consumers real-time — or past —location helps marketers achieve the holy grail of delivering the “right message at the right time.” In a simple example, an adult customer visiting car dealerships is likely interested in buying a car, and serving a local Honda ad to this customer more likely to be successful.
If you’re an ecommerce business, then you need to be running Google Shopping Campaigns. Consumers use Google’s search engine on a daily basis to find all kinds of products that they need (including yours), and running Google Shopping campaigns can help you connect with them. These campaigns pull product information, such as the product image, price, and merchant name, from your company’s Merchant Center data feed and conveniently display them to the viewer. Because it pulls this data each time a user makes a search inquiry, you can be assured that your product ads are always up to date and accurate (so long as you keep your data feed that way), keeping your potential customer from feeling confused or frustrated.
Entrepreneur and marketing guru Peter Yang is the co-founder of ResumeGo, a firm offering resume and CV writing services to people aspiring to advance in their professional careers. As the head of the company’s marketing operations and a content marketing manager for IBM in the past, he wants to share his experience with other marketers looking to make it big.
Reason: This metric can help you to know if you have well-organized content. Traffic generated from certain keywords can provide good insight into which pages a visitor typically sees as a result of that keyword query. In case you are using Google Analytics for measuring your visits, you can do it within the following path: Traffic sources > Search > Organic > Landing Pages as 1st dimension & 2nd dimension: Keyword.
Wichtiger Bestandteil der Wettbewerbsanalyse ist die Konkurrenzanalyse. Bei der Konkurrenzanalyse sammeln Sie in einem ersten Schritt Informationen zu Ihren Konkurrenten, die Sie dann aufbereiten und auswerten sollten. Die Ergebnisse Ihrer Konkurrenzanalyse (z.B. Wettbewerbsvorteile der einzelnen Wettbewerber etc.) sind dann insbesondere für die Unternehmensstrategie relevant.
These are usually single-word keywords with insane amounts of search volume and competition (for example, “insurance” or “vitamins”). Because searcher intent is all over the place (someone searching for “insurance” might be looking for a car insurance quote, a list of life insurance companies or a definition of the word), Head Terms usually don’t convert very well.

Beyond the city level, your geotargeting on Facebook can further narrow your targeted customers to within miles. For example, a fairly standard radius is 10 miles and closer when you’re targeting a specific product or service in a particular vicinity. If you’re in a more rural setting, you can expand that radius to 20 or 25 miles. Urban areas like Chicago, Los Angeles and New York are targeted within one mile.
IP delivery for search engine optimization (SEO) is the method of delivering different content to search engine spiders (also known as robots and crawlers) than to human visitors. The determination if the visitor is a known search engine spider is done based on the IP address. SEOs compare the visitor's IP address with their list of IP addresses, which are known to be servers that are owned by a search engine and used to run their crawler applications (spiders). The delivery of different content to search engine spiders than to human visitors is called cloaking and is against most search engines' webmaster guidelines.[8][9][10]
Example 1: Say your business focuses on skin care. Your keywords might center around the idea: “how proper skin care can improve your health.” You would then begin looking for a keyword theme that sums up the idea of skin care relating to health. The takeaway message is that your business has a goal, and the right keywords will relay this goal to site visitors in a clear, concise way.
Either way, for the third time, thank you, Chandan. I tend to start my analysis (my own website or that of competition) using something simpler (like http://geekreport.stream or the tool I mentioned before that was flagged for some reason). It gives a lot of technical data quickly, so long as you can decipher it and draw some conclusions. And, naturally, take some of it with a grain of salt. But once that is done, your list is the obvious next step into in-depth analysis.
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