YouTube’s search results give you even more control over what a potential viewer sees because you have a thumbnail displayed next to your search result. It’s a great opportunity to provide extra information about the video and what viewers can expect, so optimizing your thumbnails can help you increase both your click-through rate and your watch time.
Funny thing is we’re not seeing users click on the extension itself very often – slightly more often than we’d see for sitelinks, but not by much – maybe 15 percent of total clicks, albeit not necessarily on the extension itself. It may be the way that we’ve set it up (we say chat with a live expert rather than text us), so that may have skewed the behavior.
Auf dem Markt gibt es eine Vielzahl an Wettbewerbsanalyse-Tools und jedes kann Insights zu seiner eigenen speziellen Nische liefern. Wir haben eine Liste an Tools aus verschiedenen Bereichen erstellt, von Paid Advertising bis zu Email Marketing. Sie müssen nur vor der Auswahl entscheiden, welchen Bereich Sie in der Wettbewerbslandschaft näher untersuchen möchten.
Export the weighted list back to your spreadsheet and combine it with the others in Excel. Then use the data tools to sort the list by ‘Priority’ – this is a score based on the difficulty, traffic, opportunity and your score. This tells you which keywords you should be targeting in descending order of attractiveness. Suddenly, you’ve turned more than 1,000 keywords into a usable list of a few dozen. Using the same example for wines:

Im Rahmen einer Wettbewerbsanalyse beschäftigen Sie sich intensiv mit Ihren Konkurrenten und der Wettbewerbssituation. Indem Sie eine Konkurrenzanalyse erstellen, gewinnen Sie Einblicke in Zusammenhänge, mit denen Sie das Verhalten Ihrer Wettbewerber und die Auswirkungen auf den Markt besser abschätzen können. Daran richten Sie Ihre eigenen Strategien aus.
Effective PPC campaign is the process of continuous research and refinement. Never follow “Set it and forget it” approach for PPC campaigns. You must do research to understand searcher’s behavior. You must also research on your profitable keywords and best suitable days and hours for your campaign. Now that you know what is PPC campaign, plan your daily budget and invest wisely.
If you have and use a smartphone, it’s possible for you to set location-based reminders for yourself, right now. You can, for example, tell your phone to alert you when you’re within range of the frame shop, so that new piece of art doesn’t become a six-month fixture in your trunk. Or, if you’ve attended a concert lately, and the band sends you a push notification to buy some gear while you’re in the venue, they’ve likely used geofencing.

Volume. The number of searches for that phrase each month. What's a decent volume? It depends on your industry. If you're in a niche industry, like compliance, 100 monthly searches might be as good as it gets.  If you offer something with more broad appeal, like furniture, you could expect to see hundreds of thousands of searches each month. Whatever the case, aim for higher volumes, but know that the higher the volume, the more difficult it will likely be to stand out among your competitors. Which brings us to the next number...

Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.
Research Access suggests many other ways that geolocation can help improve the market research process. For example, a consumer products company could use geolocation to “understand how frequently a sample of shoppers visits different grocery chains,” or an auto manufacturer could apply it to collect “a sample of minivan-driving moms to better understand how the product is used.” There are a multitude of ways geolocation can help improve understanding and inform strategic direction for companies of all sizes so they can more closely meet their prospective targets’ desires.

You have now reached the final step of creating a keyword strategy: keyword research. Quality keyword research is as essential as doing market research for marketing strategy. By the same token, forming a keyword strategy for B2B marketing and SEO needs heavy research as well. When doing keyword research, there are three important factors to remember:

Add in geolocation, and you get geotargeting, a technique that has proved highly beneficial to local small businesses, especially restaurants, retail shops, and service providers. While that’s great, what happens if you’re a large corporation running national campaigns? As a CMO, you can still use geotargeting to increase the return on your marketing investments.

Geofencing mostly uses GPS technology (which communicates with the tiny chip in your phone) to cordon off an area with a virtual fence. When a device moves into (or out of) the space defined by the fence, triggers are sent, and the user will receive a notification, for example a text or push notification (provided they are opted into those channels).


Not only did this information give a more accurate picture of lead cost, but it identified another side-effect of optimization that neither we nor the client had previously anticipated: PPC was playing a much larger role in driving revenue than ever before! More qualified leads were coming in at a lower cost, but the revenue-to-lead ratio also jumped significantly. As a result, ROAS for PPC had nearly doubled with the increased spend in 2017.

Zu Beginn einer Wettbewerbsanalyse ist es wichtig, sämtliche relevante Mitbewerber ausfindig zu machen. Wichtige Wettbewerber sind jene Unternehmen, die Dienstleistungen oder Produkte anbieten, die die gleichen oder sehr ähnliche Kunden ansprechen wie das eigene Produkt oder die eigene Dienstleistung. Das können einerseits Anbieter sein, die aktuell mit ähnlichen Leistungen und Waren handeln wie das eigene Unternehmen, andererseits aber auch Anbieter, die möglicherweise in der Zukunft in den Markt einsteigen.


SEO is a continuous process; you can’t stop SEO works after reaching your goals which can first page in a keyword. Because you can’t sustain your position for a long time. There are three important factors of a SEO implementation which are knowledge, experience and time. Hence, SEO can be implemented by all of your rivals without any extra cost. If you stop working on SEO, your rivals can easily take your place. Furthermore, Google changes its algorithm periodically, so you have to be well prepared to those changes to be able to show your website to the search engine. In summary, you can think SEO as a continuous competition; you should be always well prepared to use these free marketing tools.
Conduct a business download meeting. I meet with key stakeholders to learn everything I can about the business and the industry they compete in. Is the business itself growing or struggling? What about the industry as a whole? I use this time to learn what has worked and not worked from a PPC perspective and to determine if PPC performance goals are realistic and achievable (or if they exist at all).

To make the most of that investment, it’s important to plan for keywords that you know are a good fit for your brand, and that people are already searching for. Afterwards, optimizing your videos to help YouTube make the match for those keywords is critical. It’s one of the best ways to ensure your videos will work hard for your business long after you’ve published them.

Keywords are the words and phrases that people type into search engines in order to find what they're looking for. By extension, they also describe what a piece of content (or an entire website!) is all about, and they're the words at the heart of on-page optimization. They still play an important role in a site's ability to rank, so by identifying the right words and phrases to target you can have an outsized impact on achieving your SEO goals.
Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
Check-ins are a fabulous way to improve your geotargeting work by reaching target audiences on the platforms they regularly use. East Coast Wings + Grill mastered the art of the check-in to offer prospects targeted promotions during the Super Bowl via social media ads. The timely reminders drove traffic to the restaurant chain’s landing page, building brand recognition in the process. Pay attention to social trends, and focus efforts on the platforms your customers frequent.
Example 2: If your goal is B2B marketing and relations, your keyword(s) should have a revenue spin. For example, if your business sells software for eCommerce, your keywords would focus on that. Your concept might sound something like this: “the best software for B2B marketing and eCommerce.” You would then create a keyword theme around this concept, leading to use of the keyword or phrase for B2B SEO. This specific keyword concept is more likely to attract your target audience of B2B marketers and companies.
Whatsmyserp – Absolute Rankings gehören der Vergangenheit an, da die Suchergebnisse nach Staat, Lokalisierung und der kürzlichen Such-Historie personalisiert werden. Allerdings können Sie eine Idee von Ihren durchschnittlichen Rankings bekommen. Wenn Sie nach einem Tool suchen, das einen Hinweis liefert, ist Whatsmyerp ein einfaches, kostenlose Tool, welches Ihnen einen Eindruck liefern kann, wo Ihr Content rankt.
Conversion: This strategy is what most of us are after. We want our keywords to draw traffic to our website or landing page, and then we want that traffic to convert by making a purchase or otherwise doing something specific like filling out a contact form, picking up the phone, or downloading something. In this case, long-tail or more specific keywords will likely work best for you.

Every business can benefit from attracting higher value customers. Whether you’re a real estate company looking for high net worth individuals looking to buy property or a B2B SaaS company looking for a higher average revenue per user (ARPU), attracting customers who will pay you more than others is a powerful way to amplify the growth of your business.


Anders als der Rest der Marktanalyse erhebt und bewertet die Wettbewerbsanalyse keine Kennzahlen, sondern vielmehr Eigenschaften von Markt und Wettbewerbern. Zum Einsatz gelangt dabei in der Regel das Fünf-Kräfte-Modell („Five-Forces“) des US-amerikanischen Ökonomen Michael E. Porter. Dieses Modell identifiziert fünf Faktoren der Wettbewerbs- und Marktanalyse:
From there, you can bid on all of the important keywords using Amazon PPC. Don’t forget to go for long tail, too, which Keyword Scout can help you with. So instead of spending a bunch of money on just “garlic press” you’d spend less money on terms like “long handle garlic press” and “stainless steel garlic press” or “kitchen gadget for garlic” etc.
Nachdem Sie im ersten Schritt analysiert haben, welche und wie viele Ihrer Produkte durch die Konkurrenz angeboten werden, sollten Sie jetzt einen aktuellen Preisvergleich zur Konkurrenz ziehen und diese Ergebnisse analysieren. Durch die Analyse der Produktpreise Ihrer Wettbewerber können Sie unterschiedliche Fragen beantworten, zum Beispiel auf welchem Niveau Preise gesetzt werden können, ob Ihre Preise für die gewählte Positionierungsstrategie zu hoch oder zu niedrig angesetzt wurden oder ob Ihre Preise überhaupt wettbewerbsfähig sind.
Welche Strategien verfolgt Ihr Wettbewerber? Wie gut oder schlecht funktionieren diese? Können Sie sie womöglich übernehmen oder sollten Sie lieber die Finger davon lassen? Wenn Sie die Strategie Ihrer Wettbewerber erforschen, können Sie interessante Handlungsempfehlungen für Ihre eigene Unternehmensstrategie ableiten. Das sind typische Strategien:
Um für Ihre Internet Strategie die besten Handlungsempfehlungen zu erarbeiten, arbeiten Spezialisten aus den Fachgebieten Betriebswirtschaft (Strategie, Marketing), Kommunikation, Design, Webprogrammierung und Suchmaschinenoptimierung unter Einsatz angewandter Analysemethoden der Unternehmensanalyse, Markt- und Wettbewerbsanalyse (ausgewählte Wettbewerber), Marketingforschung, Markt- und Wettbewerbsbeobachtung, Medienanalyse und Internet Marketing-Analyse (inkl. Keywordanalysen, Internet-Markt-Wettbewerbs-Analysen) zusammen. mediadefine.com
Now as searchers start to gather information, they begin to refine their search and start using more specific terms. Then finally they begin to use very specific terms. They have switched from information gathering to a transactional mode. If someone searches on the term “canon eos mark III,” what does that suggest about their intent? That they have done their research and are ready to buy. So do you send them to your home page? Absolutely not. You need to send them to your product page that has the product, its features, maybe related products, the price, and most importantly the “buy now” button. They don’t need more information; they’re probably price shopping and are looking for a trusted source with the best price.

... dass Sie in diesem Abschnitt des Businessplans genau erklären, wer Ihre hauptsächlichen Konkurrenten sind, was diese gut oder weniger gut machen und wie wettbewerbsintensiv der Markt ist. Nach der Wettbewerbs- und Konkurrenzanalyse sollten Sie und der Leser (z.B. Investor oder Bank) in der Lage sein, Ihre Erfolgsaussichten für den Markteintritt in etwa abschätzen zu können.

Export the weighted list back to your spreadsheet and combine it with the others in Excel. Then use the data tools to sort the list by ‘Priority’ – this is a score based on the difficulty, traffic, opportunity and your score. This tells you which keywords you should be targeting in descending order of attractiveness. Suddenly, you’ve turned more than 1,000 keywords into a usable list of a few dozen. Using the same example for wines:

"My favorite part about voice search is just how clear the intent is in the query. For example, if I typed in 'hotels in the Bahamas', you’d have no idea whether I was looking for a romantic getaway, a singles trip or a family vacation. Chances are the results would be different for each. But if I asked Cortana, 'which are the best family-friendly hotels in the Bahamas,' then a far more targeted result could be served.
Indexlift ist unser kompetenter Partner in allen Belangen der Suchmaschinenoptimierung und betreut uns zielgerichtet und umfassend seit über einem Jahr. Dank der aufmerksamen und seriösen Beratung durch Herrn Fröhlich sind wir immer über aktuelle Entwicklungen und Möglichkeiten der Website-Optimierung informiert und können unser Onlineangebot stetig verbessern. Vor allem die vorausschauende und zielorientierte Arbeitsweise sowie die nachhaltigen Empfehlungen von Herrn Fröhlich wissen wir sehr zu schätzen, vielen Dank.
Beacons are little physical objects (under two square inches, in most cases) that can be placed in desired locations. Their sole purpose is to detect you, or more specifically, your device, as you move into their range. The beacons themselves don’t send content. Like geofencing, a signal is triggered when you’re near one, and a server sends a push, text, in-app message, or even an email (though currently, that’s a less likely application for beacons).

Wettbewerb zwischen Rivalen ist ein natürliches Phänomen, in dessen Rahmen nur der Stärkste überlebt. Die Situation in der Wirtschaft ist ähnlich. Unternehmen schaffen sich heutzutage einen Wettbewerbsvorteil, indem ihr Angebot den Bedarf der potenziellen Kunden besser deckt, als das Angebot ihrer Konkurrenten. Deswegen gibt es eine ständige Konkurrenz untereinander. Wenn ein Unternehmen eine gute Marktanalyse durchführt, sind alle darauffolgenden Aktionen meist auch erfolgreich. Außerdem haben die besten Wettbewerber die freie Wahl darüber, wie sie die Preise festlegen wollen (Marktmacher), wodurch sie sich wiederum große Marktanteile sichern können. Im aktuellen Markt, der äußerst wettbewerbsorientiert ist, kann eine Wettbewerbsanalyse entscheidend für das Unternehmen sein.

A well timed, geo-targeted popup or sticky bar can get your message in front of the people who will care most about your event. When you tailor event messages to your visitor’s location, you can include a more precise value prop. Targeting locals? Remind them how cost effective it is since they don’t have to travel. Targeting neighbors in a nearby state? Remind them that your conference can be a mini-vacation complete with conference-exclusive hotel discounts.

You will likely run into some difficulties along the way, and you may need to develop a hybrid strategy to achieve your goals. For example, I have often broken out campaigns between profitability focused keywords and brand focused keywords in order to satisfy clients. This is especially useful when someone demands visibility for certain keywords but does not give enough budget to achieve that visibility. The same goes for balancing visibility and profit.

Leider kann ein Unternehmen, dass seine Wettbewerber nicht kennt, schnell das Potential übersehen, dass der Markt und die Kunden dem eigenen Unternehmen bieten. Eine der umfangreichsten und besten Möglichkeiten die Wettbewerber und die Branche zu bewerten ist eine Wettbewerbsanalyse die in regelmäßigen Abständen durchgeführt wird und umfangreiche Informationen und Grundlagen für die eigene strategische Planung liefert. Hauptziel einer Wettbewerbsanalyse ist es, die Stärken und Schwächen der Wettbewerber zu recherchieren, einzuschätzen und Kenntnisse über deren Strategie, Marktdurchdringung, Kundenbindung etc. zu gewinnen.
Das Ziel bei der Recherche von Suchbegriffen ist es möglichst präzise und umfangreich die Nutzer zu verstehen. Um die richtigen Suchbegriffe zu finden, werden oft eigene Ideen gesammelt, es werden Keyword-Tools eingesetzt und es wird auf Websites von Wettbewerbern recherchiert. In einem ersten Schritt soll auf diese Weise eine möglichst umfangreiche Suchbegriffsliste recherchiert werden.
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