Amazon will decide which one to select based on bids and relevance. Even with ads, if A9 deems one product “less worthy” than the other and they both have the same ad spend, the “more worthy” product will appear. And yes, you would end up competing with yourself on some ad words. Fortunately, Amazon’s back end remarketing tools (such as “other similar tools”) will help give similar products synergy.
You can use this tool to get new ideas for paid search campaigns as well as ideas to drive organic traffic. One big advantage of the tool is it gives you historical statistics on past search volume, as well as predictions about the number of clicks and conversions. You can search for keyword ideas based on what makes sense for your products, services or other phrases you're trying to target. 
PPC develops over time, because historical data feeds all future PPC marketing strategy decisions. On a going-forward basis, you must review campaign performance to know which campaigns, ad groups, ads, and keywords to pause; which keywords should be grouped into more tightly defined ad groups; and which existing campaigns, ad groups, ads, and keywords need to be tested and/or modified for improvement.
It sounds like if your listing is not in the buy box that you are not a private label seller? Or not the only seller making sales from your product listing? If you are selling wholesale as a reseller, and sharing a product listing with other sellers, then there is no effective way to market your product using PPC. Even if you used other ad platforms, you would risk sending sales to other sellers.
9. 9 @peakaceag pa.ag Wenn Google den Traffic selbst behält… Thanks to Aaron Chronister - Director, Audience Development @ CBS Interactive CBS rankte den ganzen Tag über auf Platz #1 und #2 für News und Organic. Ab 14:00 EST übernahm Google die Suchergebnisse mit ihrem eigenen Wahlergebnisblock. Der Traffic nahm ab da stündlich um einige Millionen Besucher ab. Der 2. Ausschlag zeigt den Zeitpunkt an, ab dem die offiziellen Ergebnisse eintrafen. Die Zahl der Suchanfragen stieg wieder an, aber nicht so stark, dass wir die früheren Ergebnisse (#1 und #2) erreichen konnten.

3. Mapping keywords to the right landing pages. One way to insure you get the best results from your keyword campaigns is to make sure there is very high relevance between the keywords you use and the associated landing pages. This is a very important principle. What happens when you click on an organic listing or a PPC add from a SERP (search engine results page) and the content has little to zero keywords on that page that you used to search on? Right, you bolt and head back and click on another link. Make sure your landing pages are optimized to handle your keyword traffic to make them relevant.
Der letzte und meist wichtigste Faktor der Wettbewerbsanalyse ist die Konkurrenzanalyse. Denn die Attraktivität des jeweiligen Markts und somit die Erfolgswahrscheinlichkeit Ihrer Existenzgründung hängt maßgeblich von der Rivalität unter den Wettbewerbern ab. Entsprechend wichtig ist es, dass Sie im Rahmen einer vollständigen Wettbewerbsanalyse auch die Konkurrenz genau durchleuchten. Wie Sie eine Konkurrenzanalyse durchführen, zeigen wir Ihnen in den nächsten Abschnitten.
Your costs can be lower when you stay away from national campaigns that take a more shotgun approach to your social media advertising efforts. Instead, geotargeting will enable you to conduct regional-, state- and city-level campaigns that will improve your results. That’s because this approach helps to tighten your campaign’s boundaries around your company’s physical location.
If you want more traffic from the search engines, follow the steps from the SEO analysis report. The SEO Analyzer point out all of the problem you may have on you website and supply with tips how to fix them. Use wisely and remember not to over-optimize the page, as it may look that the page is created for search engines. Our SEO Analyzer is the most advanced and fastest analyzer on the web.
It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these popular search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what's called the "long tail" of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world's search volume.
There are so many online places to display your PPC ads, which certainly complicates matters. To maximize budget and conversion, marketers must carefully select venues on the basis of factors like traffic volume, average conversion rates, and cost per click. Give your geotargeting the best chance of success by using a platform that allows you to maximize your online visibility without blowing your budget.
Keyword strategies are essential to developing winning search engine marketing campaigns. Your keyword strategy should involve selecting high-performing keywords that drive relevant traffic to your business. Choosing the right keywords for advertising can make all the difference in your campaigns, determining how well your advertisements rank on Google and other search engine platforms.
Bei der Positionsbestimmung eines bereits etablierten Unternehmens wissen Sie bereits, auf welche Kriterien Sie sich konzentrieren können, wenn Sie eine Konkurrenzanalyse erstellen. Sie möchten in diesem Fall vor allem Chancen besser nutzen und Risiken minimieren. Weitere Anlässe für eine Wettbewerbsanalyse können eine Neuorientierung des Unternehmens oder Veränderungen im Markt sein.
It’s important to keep in mind that each video’s watch time contributes to only that video’s placement in search rankings, so optimizing your content to keep people engaged and watching is by far your biggest priority. That said, if you can keep viewers sticking around to watch more of your content, you’re one step closer to converting them to a YouTube subscriber and eventually, a buyer.
Im Idealfall kennst du den Markt und konkurrierende Unternehmen bereits sehr genau und kannst ihre jeweiligen Besonderheiten, Stärken und Schwächen aus dem Stegreif aufzählen. Dennoch ist es sinnvoll, dich bei deiner Untersuchung nicht nur auf Bauchgefühl, Instinkt, Erfahrung und Hörensagen zu verlassen, sondern nachvollziehbar und strategisch bei der Datensammlung vorzugehen. Dazu kannst du unter anderem diese Informationsquellen nutzen:
xAd’s first step was to expand its use of location data. “We wanted to move beyond just the where, and use location data to define the who and the what of audience targeting,” Monica Ho, xAd’s CMO, told GeoMarketing in 2015. After all, while a consumer’s proximity to a Denny’s can be significant, targeting someone who has been to and enjoys their local Denny’s will often prove more successful — whether or not they happen to be near the restaurant at the time they see the ad.
And so on and so on. The point of this step isn't to come up with your final list of keyword phrases -- you just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy.
To create a similar chart, start with your website goals and map them to a potential visitor’s goal. For example, you may want to generate more event space inquiries, which means potential visitors to your website would likely be searching for an event space. Now ask yourself: what do people searching for an event space type into Google? If I were looking for this type of product or service, how would I search for it on the web?
Un'efficace strategia PPC può anche portare beneficio ad un eventuale progetto di ottimizzazione sui motori di ricerca. Poiché, la ricerca delle parole chiave, consente di testare le keyword sulla base del tassi di conversione per inserzioni a pagamento. Scegliere le prole chiavi più performanti da beneficio al posizionamento del vostro sito web sui motori di ricerca. Utilizzare entrambi i servizi SEO e PPC è molto efficace per migliorare il posizionamento.
Großes Augenmerk sollten Sie auf die Stärken und Schwächen Ihrer Konkurrenten legen. Schwächen bieten Ihnen Ansatzpunkte für Ihre eigene Strategie, denn Sie können sie zu Ihrem eigenen Vorteil nutzen. Ist Ihr Konkurrent beispielsweise für seine großen Verspätungen bei der Auftragsausführung bekannt, können Sie Ihre Pünktlichkeit in den Vordergrund stellen. Die Stärken und Alleinstellungsmerkmale Ihrer Wettbewerber sind allerdings ebenso wichtig, denn sie können Markteintrittsbarrieren darstellen, die es zu überwinden gilt.
Die SWOT-Analyse ist ein klassisches betriebswirtschaftliches Instrument, das oftmals zur Bewertung der Stärken und Schwächen des eigenen Unternehmens angewendet wird. Allerdings lässt sich dieses Tool auch optimal zur Einschätzung anderer Unternehmen anwenden. Des Weiteren kann die SWOT-Analyse optimal als Grundlage zur Erstellung eines Benchmarkings verwendet werden. Für die SWOT-Analyse werden detaillierte Informationen zu den Stärken und Schwächen der eigenen Konkurrenten und den Chancen und Risiken der Branche und des Marktumfeldes benötigt.
Wenn Sie einfach nur wissen möchten, wo Sie mit Ihrer Internet-Präsenz in den Suchmaschinen (z.B. Google oder Bing) stehen oder was Sie machen sollten, um mehr organische Besucher zu erhalten, dann ist die SUMAGO® SEO Analyse eine gute Wahl. Wir schauen uns Ihre Website mit einem marketingorientierten SEO-Blick und mit Hilfe von spezialisierten SEO-Tools an. Wir sehen uns OnPage-Faktoren – wie die interne Verlinkung, Ladezeiten, die Erreichbarkeit für Crawler bzw. Fehler in der Seitenstruktur – für Sie an und dokumentieren diese in übersichtlichen Sheets. Darüber hinaus analysieren wie den Ist Zustand ihrer OffPage-Optimierung (Domain Popularität, Qualität der Backlinks etc.) und geben Hinweise zur Verbesserung Ihrer Sichtbarkeit bei Google.
Another way to define a perimeter is not by distance, but by time. A company named iGeolise developed a platform they call TravelTime, an API that allows mobile apps and sites to search by time rather than distance. This could be useful for a condo unit near downtown looking to attract workers with very long commutes, or a restaurant targeting hotel patrons within a 10-minute walking distance.

Best used to reach users who: live or move about in a certain area, for whom you have other data like preferences or demographic info Best used to find users who: are nearby your store, venue, or service; users who are in your parking lot, or entering a mall, for example  Best used to reach users who: are in a certain aisle of your store; who are on a certain bus or train; who are moving through a space like a museum
Choosing landing pages for your keywords is an important element of your keyword strategy, and can be critical for both your SEO and your user experience. Look at it this way: When you click through to a site that really isn’t relevant to your search, what do you do? You most likely leave that page after a few seconds and likely won’t consider it in the future. So having poorly optimized landing pages can cost you sales. But they’ll also damage your SEO efforts, making it hard to rank.
Stellen Sie die Verhandlungsposition der Lieferanten in Ihrem Markt dar. In einigen Branchen sind Lieferanten stark an Ihre Abnehmer gebunden (z.B. vertraglich). Zeigen Sie in Ihrer Wettbewerbsanalyse auch auf, welche Schwierigkeiten sich für Ihr Unternehmen aufgrund einer starken Verhandlungsposition der Lieferanten ergeben könnten und wie Sie darauf reagieren würden (dieser Faktor kann auch für die Konkurrenzanalyse relevant sein).
A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.
Die Konkurrenzanalyse erstellen Sie, indem Sie die gewonnenen Daten aufbereiten. Ziel soll die Bewertung der vorher festgelegten Kriterien nach einem Punktesystem sein. Je umfassender die gewonnenen Informationen sind, desto sicherer können Sie Bewertungen daraus ableiten. Achten Sie dabei besonders auf die Stärken und Schwächen Ihrer Wettbewerber.
Think back to elementary school when you learned about the key questions – who, what, when, where, why and how. Use these basic questions to identify who you are really talking to. Who is that ideal person? When are they online and how do they use the web? How old is your ideal visitor, where do they live, what is their mindset, what are their values and how do they feel about your company or product now? Analytics data can offer some insights into the people you are attracting now, but that may not be who you ultimately want. You will need to do some digging to define  your true audience as well as their mindset and behaviors. Sometimes in PPC we become consumed within our tightly defined conversion funnels that we forget there are real people on the other end of a click.  Remember that gathering consumer insights, not just what we see by tracking consumer website usage, can create well-rounded, more successful PPC campaigns.
Amazon will decide which one to select based on bids and relevance. Even with ads, if A9 deems one product “less worthy” than the other and they both have the same ad spend, the “more worthy” product will appear. And yes, you would end up competing with yourself on some ad words. Fortunately, Amazon’s back end remarketing tools (such as “other similar tools”) will help give similar products synergy.
PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, as well as ecommerce accounts, this may require additional effort and data not always readily available. But if you have access to revenue data, I hope that this post has given you some ideas about how it can be used to strengthen your PPC strategy and tactics. And if you don’t have direct access to revenue data, that is a conversation you may want to get started. Having concrete examples (like those above) of the potential value of that information is a good place to start.
Ein großer Vorteil der digitalen Marktforschung sind die großen Mengen an Daten, die auf einmal gesammelt werden können. Zu Beginn einer Befragung werden demographische Informationen wie Alter, Geschlecht, Wohnort oder Bildungsstand der Umfrageteilnehmer erhoben und gemeinsam mit den Ergebnissen abgespeichert.  Auf diesem Wege können nach der Befragung interessante Insights gewonnen werden, die man vorher vielleicht nicht unbedingt erwartet hätte.
We must clearly identify our objectives for the campaign and tie the campaign objectives to business objectives. Your objectives could include raising awareness, increasing engagement, generating conversions, and customer retention. Your objectives will need to be tailored to your specific business and you will want to map your objectives to a typical marketing funnel. This chapter highlights how to identify your objectives to measure success.

Use these consumer characteristics to time and target your marketing. For example, airports on weekdays are a great source of business travelers looking for high-end restaurants, while weekends and Spring Break bring more leisure visitors and families looking for more casual dining options. Likewise, dance clubs and bars can benefit by promoting 18 and over events targeted at universities whose student bodies are largely between the ages of 18-21. These are just a few examples of how venues define audiences that can be effectively targeted.

Angesichts dieser vielfältigen Ansätze und Werkzeuge entsteht schnell der Eindruck, die Wettbewerbs- und Konkurrenzanalyse sei vor allem eine Fleißarbeit. Dieser Eindruck täuscht nicht – der dafür erforderliche Aufwand ist allerdings gerechtfertigt. Im Rahmen der Marktanalyse im Businessplan geben deine Untersuchungen sehr detailliert darüber Auskunft, wie hoch deine Chancen für eine erfolgreiche Positionierung am Markt stehen. Diese Informationen sind vor allem für potenzielle Geldgeber und Entscheider bei Zuschüssen sowie für mögliche Geschäftspartner relevant.

On the other hand, version B not only communicates the valueof the cyber security business (protecting other business’s data from hackers and cyber attacks), but also acknowledges the potential customer. The copy in version B also addresses the fact that what the viewer is likely looking for in such a company is a sense of security, and caters to that with the words “protect” and “safe”.
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You’ve probably been hearing more and more about retargeting in the couple of years or so, and for good reason too. Retargeting campaigns use cookies to keep track of the internet users who visit your site so that you can continue to market to them once they leave. Have you ever shopped for an item and then suddenly noticed it following you around on other sites? That’s retargeting. And believe it or not, it really works.
It’s important to remember that online shoppers are humans, and to treat them as such. The examples below show two versions of the same ad for a fake cyber security business. While version A does provide potential customers with information about the company and the services it offers, it fails to address them as people or speak to the challenges or pain points they might be experiencing.
Unfortunately, whilst digital marketing provides these tools, most advertisers still find themselves in a situation where they don’t know what is working. The ubiquity of search engines in our modern lives has led advertisers to skip straight past considerations for strategy, planning, and measurement and dive straight into tactical marketing efforts like Pay-Per-Click and SEO, where they are as equally unsure if their efforts are delivering a meaningful return for their business.

One of the major promises of enterprise PPC management tools is that they employ bidding strategies that will save you all kinds of money by trimming down your cost per click through intelligent bid algorithms. These algorithms often let you adjust bids by just about any variable available in the AdWords/Bing API’s (you can even create calculated metrics) and adjust bids according to these rules in order to reduce costs. What they usually don’t tell you is the best way to set them up or provide algorithms to you that work out of the box. They give you the fishing line, but don’t always teach you to fish. They are a tool, and what we need is a PPC strategy.


As I hope I’ve illustrated, in the golden age of martech, it’s time to stop squandering valuable website visits on impersonal, generic experiences. You can now leverage useful information about where your visitors are coming from and, by extension, come up with creative offers that will be relevant for them. Small details significantly enhance customer experience, and I hope you can use the above three examples as a springboard for some experiments of your own.
Wenn du dauerhaft auf dem Markt bestehen willst, reicht es nicht aus, eine Wettbewerbsanalyse oder Konkurrenzanalyse nur einmal durchzuführen. Es empfiehlt sich, jedes Jahr eine neue Wettbewerbsanalyse zu erstellen. Der Aufwand für die erste Analyse ist naturgemäß hoch. Für die folgenden Analysen kannst du auf deinen Arbeiten aufbauen – du kennst dann zum Beispiel schon die besten Recherchequellen und musst nicht erneut danach suchen. Vergiss nicht, auch dein eigenes Unternehmen regelmäßig unter die Lupe zu nehmen – zum Beispiel mit der bewährten SWOT-Analyse. So hast du gute Chancen auf vordere Positionen im Wettbewerb.

For example, assume your search ad generated 5,000 impressions in one day, of which 100 visitors have come to your site, and three have converted for a total profit (not revenue!) of $300. In this case, a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking (see the Slingshot SEO study for more on potential click-through rates), which would mean 900-1800 visits per day, at $3 each, or between 1 and 2 million dollars per year. No wonder businesses love search marketing!

Chris Gale, Client Services Director at Odyssey Mobile Interaction says: "As location-based services continue to grow, more of our clients are exploring proximity marketing via mobile. When applying 'geo-targeting' to our clients’ mobile marketing campaigns, it enables us to reach the right audience, in the right place, at the right time. By being able to add a deeper layer of relevance to the message, our clients have experienced higher levels of engagement amongst users."

Below, you can find our suggested stages for implementing your keyword strategy, specifically if you are trying to get a newer business with a branded service / product to rank higher in an industry with competitors who have already established a presence in the main search engines. We leave it up to you to decide when it is best to move to each stage. In our opinion, what works for SMEs that need to boost their presence on the web is to develop a keyword strategy that starts out general, without worrying too much about competitors. This strategy can then evolve over time to include more and more branded keywords as well as aiming for some SERPs of better-known competitors.
You can set a bid adjustment based on a user’s previous behavior on your site, so if they’ve bought one item, you could increase your bids in your other campaign to promote related accessories or products that they are most likely to be interested when they search on Google. This can also work even if they haven’t made a purchase, but simply browsed for your products.
I have often gone on the record with my skepticism toward paid search campaign management software, and I have several reasons for being skeptical. My main concern has been that these tools over promise on features and under deliver on performance. They claim to replace the analyst by using algorithms to optimize campaigns, but in reality they replace the fun piece of the analysts job (improving results) and replace it with the tedious task of managing to get their campaigns to work properly in the software. I have been burned by this sales pitch twice and have written about this in a previous post called “Paid Search Bid Management Tools: Great Investment or Save Your Money?” – so feel free to read that post for more details.
Eine vollständige Konkurrenzanalyse beziffert die gesamte Anzahl der direkten Mitbewerber und enthält Angaben zu den Marktanteilen der Konkurrenten. Ziel ist es dabei, die besonders einflussreichen Mitbewerber zu bestimmen. Wenn Sie keine Angaben zu den Marktanteilen finden, dann versuchen Sie doch in Ihrer Konkurrenzanalyse die Marktanteile der 3-5 größten Wettbewerber zu schätzen.
Attributed Sales – The total product sales generated within one week of clicks on your ads. Your sales data can take up to 48 hours to populate. As a result, sales data is not available in the “Today” date range and may be delayed in the “Yesterday” date range. You can view the individual sales totals for advertised products and other products in the Campaign Performance report
Geo-Targeting content is simple and beneficial to most websites, advertisers and publishers, as well anyone using PPC campaigns or SEO. Not only does it enable you to match the most relevant content to your visitor, Geo Targeting also serves as an excellent basis for experimenting with traffic to optimize your funnels. Some ideas were presented here that may be tested, but the options are virtually limitless.
For your Amazon PPC campaigns you should calculate total ad spend by attributed sales, to find out how much you are spending on advertising, on average, to gain one sale. As you said, you need to ensure that you understand what your maximum ACoS can be before you break even and then start losing money per sale, and optimize your campaigns accordingly. This will vary from product to product.
To make the most of that investment, it’s important to plan for keywords that you know are a good fit for your brand, and that people are already searching for. Afterwards, optimizing your videos to help YouTube make the match for those keywords is critical. It’s one of the best ways to ensure your videos will work hard for your business long after you’ve published them. /injects>
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