2. Define how will you measure success. This is probably one of the most important questions to answer before you begin any campaign. As a consultant, this is one of the first questions I ask a potential client. The answer as you might expect is page one ranking. If your objective is branding only, then this is fine, however, if like most organizations yours is a conversion strategy, then I would caution you to not be so short-sighted. Your objective should be how many conversions you want to achieve for each keyword. Top ranking will help you with visibility, which is a good thing, but if you bring in traffic from that keyword and those visitors do not engage and convert, then why bother? You must set your sights on keywords that convert.
Need some keyword strategy help while actually creating your posts? If you use WordPress to manage your site content, the Yoast SEO plugin analyzes each post and offers suggestions for improving page content as you prepare your post for publishing. While it’s not a silver bullet that will guarantee good results, it does offer helpful tips for improving your post once it’s in WordPress.
In internet marketing and geomarketing, the delivery of different content based on the geographical geolocation and other personal information is automated.[3] A good example is the Ace Hardware website at www.acehardware.com. The company utilizes geolocation software to power the “My Local Ace” section of its website. Based on a site visitor’s location, the website's online locator service can show the visitor how many stores are in their area, as well as a city-level locator map to help the customer find the store closest to their address.[4]
Sie wollen Ihr Google Ranking für relevante Keywords optimieren? Sie wissen nicht wo und wie Sie mit der Suchmaschinenoptimierung Ihrer Webseite beginnen sollen? Dann ist unsere SEO-Analyse sicherlich ein guter Ausgangspunkt. Dabei ist es egal, ob Sie danach die Umsetzung bzw. die SEO Betreuung durch uns beauftragen oder ob Sie die benannten Punkte selber verbessern möchten. Von uns bekommen Sie immer eine ganz individuelle SEO Analyse für Ihre Webseite und nichts von der Stange. 
Geo-Fencing refers to drawing a virtual barrier around a location using your devices global positioning system (GPS) or Internet Protocol (IP) address, which is just like your virtual address.  Ads inside of geo-fenced areas can be seen on computer, tablet, or mobile devices as potential customers are browsing the web.  Technically, geo-fencing can be any size radius from a particular location, anywhere from a mile to state-wide.  But most people when they are referring to geo-fencing are looking for a very tight radius around a location.   A misconception with geo-fencing is that once inside the fence you receive push notifications, or text messages to the device, which is not accurate.   What geo-fencing does instead is show ads to the person inside the geo-fenced radius if they are browsing the web, to alert them of a local deal or the distance you are from a particular store location.
Privacy and security concerns are, by many accounts, the one thing holding location based services back from exploding. One of the first backlashes came from Nordstrom customers, when that retailer tracked customers through its physical locations for market research purposes. The word “creepy” was applied at the time, and it’s still a word commonly found in discussions of how location-based marketing can tend to make people feel.
The best way to see what geotargeting can do for your company is to undertake a test campaign on a site like Facebook employing the parameters that would best access your target audience in various parts of the country. Include the specified area(s) within the ad’s content and launch it to see how it impacts results at your various locations and your online business. From there, you can further expand on what the technique can do, even using it as a recruitment tool to locate new marketing talent to run your next geotargeting campaign.
Meist kennen Sie den Wettbewerb recht gut und gehen schon mit Vermutungen in diese Phase hinein. Untermauern Sie diese jetzt mit konkreten Fakten oder – je nachdem – widerlegen Sie sie. Bedenken Sie: Es geht nicht darum, Ihr bereits erworbenes Wissen über den Wettbewerb zu bestätigen, sondern es zu prüfen, zu hinterfragen und im Idealfall zu erweitern.

6. Use social media to help provide context for user intent. Another important keyword strategy is to align your social media efforts, especially the “listening” part, to help provide context to your targeted keywords. I have outlined a few ways in this column to infer user intent by keyword but to see the search term used in a tweet or blog will provide a much better context to user intent and usage. You can gauge user wants, needs, and sentiment that will help you as you construct your landing pages with keyword-relevant content.

To do this, you want to analyze your analytics frequently by keyword and observe visitors’ behavior when they come to your website or landing page. Don’t fixate on just traffic alone. How much time are they spending on your site? What is the average number of pages they are viewing? What is the bounce rate? A high bounce rate like 80 percent will tell you that most of your visitors leave your site immediately upon landing on your site. They’re not engaged and see no content clues they arrived at their desired destination. This can be fixed by making changes to your landing pages as long as they are relevant to the keywords that brought them there.
If you aren’t aware of buzzwords in your industry or the terms your potential audience will search to try to find you, you need to do some more research or you will definitely be losing people. In Jerry’s case, he has office space for rent as individual desks in a common room. He needs to realize that the term his potential audience will use to search for that is ‘coworking’. A five-minute keywords change would provide Jerry with a clearer vision of his website’s performance and a greater likelihood of being found through search. Check out the revised keywords below:

I have often gone on the record with my skepticism toward paid search campaign management software, and I have several reasons for being skeptical. My main concern has been that these tools over promise on features and under deliver on performance. They claim to replace the analyst by using algorithms to optimize campaigns, but in reality they replace the fun piece of the analysts job (improving results) and replace it with the tedious task of managing to get their campaigns to work properly in the software. I have been burned by this sales pitch twice and have written about this in a previous post called “Paid Search Bid Management Tools: Great Investment or Save Your Money?” – so feel free to read that post for more details.
There is no fee to set up PPC campaigns, but you will pay an amount for each time someone clicks your advertisements. You can set bids for each individual keyword, and you can pay anything up to that amount per click, but never more than the bid you set. The amount you do pay will vary with each click, depending on a variety of factors and competition.

9. 9 @peakaceag pa.ag Wenn Google den Traffic selbst behält… Thanks to Aaron Chronister - Director, Audience Development @ CBS Interactive CBS rankte den ganzen Tag über auf Platz #1 und #2 für News und Organic. Ab 14:00 EST übernahm Google die Suchergebnisse mit ihrem eigenen Wahlergebnisblock. Der Traffic nahm ab da stündlich um einige Millionen Besucher ab. Der 2. Ausschlag zeigt den Zeitpunkt an, ab dem die offiziellen Ergebnisse eintrafen. Die Zahl der Suchanfragen stieg wieder an, aber nicht so stark, dass wir die früheren Ergebnisse (#1 und #2) erreichen konnten.


The central idea behind geotargeting is that understanding a consumers real-time — or past —location helps marketers achieve the holy grail of delivering the “right message at the right time.” In a simple example, an adult customer visiting car dealerships is likely interested in buying a car, and serving a local Honda ad to this customer more likely to be successful.
Die SWOT-Analyse ist ein klassisches betriebswirtschaftliches Instrument, das oftmals zur Bewertung der Stärken und Schwächen des eigenen Unternehmens angewendet wird. Allerdings lässt sich dieses Tool auch optimal zur Einschätzung anderer Unternehmen anwenden. Des Weiteren kann die SWOT-Analyse optimal als Grundlage zur Erstellung eines Benchmarkings verwendet werden. Für die SWOT-Analyse werden detaillierte Informationen zu den Stärken und Schwächen der eigenen Konkurrenten und den Chancen und Risiken der Branche und des Marktumfeldes benötigt.
16. 16 @peakaceag pa.ag Was ist das Google Live-Label? Seit Oktober 2015 als fortwährender Test in den mobilen SERPs vorhanden! Basiert nicht auf strukturierten Daten (á la Schema.org), sondern wird geparsed. Quelle: https://www.seroundtable.com/google-live-label-in-search-results-21010.html “Google is constantly testing, but I’d be surprised if this live label sticks and gets past the tests.” Barry Schwartz seroundtable.com
Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you.
... dass Sie in diesem Abschnitt des Businessplans genau erklären, wer Ihre hauptsächlichen Konkurrenten sind, was diese gut oder weniger gut machen und wie wettbewerbsintensiv der Markt ist. Nach der Wettbewerbs- und Konkurrenzanalyse sollten Sie und der Leser (z.B. Investor oder Bank) in der Lage sein, Ihre Erfolgsaussichten für den Markteintritt in etwa abschätzen zu können.
Der letzte und meist wichtigste Faktor der Wettbewerbsanalyse ist die Konkurrenzanalyse. Denn die Attraktivität des jeweiligen Markts und somit die Erfolgswahrscheinlichkeit Ihrer Existenzgründung hängt maßgeblich von der Rivalität unter den Wettbewerbern ab. Entsprechend wichtig ist es, dass Sie im Rahmen einer vollständigen Wettbewerbsanalyse auch die Konkurrenz genau durchleuchten. Wie Sie eine Konkurrenzanalyse durchführen, zeigen wir Ihnen in den nächsten Abschnitten.

Geotargeting is the practice of delivering content to a consumer — via mobile or web — using geographic location information about that individual. At a basic level, a business can restrict its reach to consumers only located in a defined geographic area such as a state or a city. But location often provides much deeper, more meaningful and identifiable traits that tell you what a person wants, needs or is interested in.
By sharing this information, you can align all stakeholders that are involved with any kind of messaging (i.e., print, TV, PR, SEO, PPC, email, blog posts, etc.) and get everyone consistently using your targeted keywords. As your audience observes messages from each of these channels, they will see that consistency. This can highly influence which keywords they then use when they use a search engine to find you or your products. These are, of course, keywords you already rank well for, which will help to increase visibility and branding even more for your entire organization.
Competitive analysis. Sometimes, a stakeholder identifies the competition in the PPC space incorrectly. Competitive analysis helps me learn who the competition actually is and what they are doing to be successful in terms of bidding, keyword targeting and creative messaging. The competitive analysis helps me determine how aggressive I need to be in my account management policies in order to successfully compete in the marketplace.
The gap between your goal and your recent performance should guide how you choose from the menu of strategy options. If you have aggressive growth targets and are consistently meeting or exceeding your ROAS threshold, then you should primarily focus on growth initiatives, and sprinkle in a few efficiency optimizations to ensure that you’re not wasting spend. If you are not achieving your ROAS goal, you’ll want to focus primarily on efficiency optimizations. If you fall somewhere in the middle of these two scenarios, you should select an even mix of growth and efficiency efforts.

Bei diesen Paketen handelt es sich um Beispiele. Alle Formen der Zusammenarbeit können auch ganz individuell abgesprochen werden. Wir arbeiten auf Stundenbasis zu einem Satz von 99 € pro Stunde. Die Mindestabnahme liegt bei 10 Stunden. Darunter können wir nur bedingt wirklich etwas für Sie bewegen. Passt das alles für Sie? Dann melden Sie sich doch bei uns!
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