Long tail keywords are longer word phrases. They are specific phrases searchers are more likely to use when doing a specified search.  Due to the more tailored nature of long tail keywords, it is important to create a theme around these phrases. Doing so will increase your business’ rank in search engine results. A generic single keyword is not as valuable as multiple keywords that match a user’s search. In short, long tail keywords prove that, as far as B2B SEO goes, less is not always more. Once you’ve compiled a list of “long tail keywords” that describe a certain theme, you can begin conducting your keyword research.
You can target any keyword with your PPC campaigns and the benefit of it is (especially when launching a new product) is that you get the opportunity to appear at the top of the search results as a sponsored ad for the keywords that you are looking to target. Whereas it can take a little while to climb the organic search results for the same keyword. Plus, running PPC campaigns boosts your sales velocity, which also helps to improve your organic ranking over time.
Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.
There are lots of questions, as yet unanswered. For example, when considering anonymity, is it okay if trackers gather data, but aren’t able to discern exactly who a user is? There are questions of security and privacy, and information one company might share with another. There are questions of choice: should customers always have to opt-in, or can opt-outs work, too? There are questions about who can and can’t be trusted with these services: your company, for example, versus, say, the U.S. government.
It can be easy to go down a deep rabbit hole with this process. There are thousands of blog posts with helpful hints (you’re reading one right now), and hundreds of tools that can potentially improve or otherwise streamline the process of researching keywords and devising a smart keyword strategy. That’s why we advise you keep things simple for starters. You can always layer on complexity as you gain experience. More than anything, good SEO efforts revolve around creating content experiments, measuring them, then doing more of what works and less of what doesn’t. Simpler is often better, especially if you are resource constrained. A good content governance strategy should dictate that you take on only as much as your resources allow.

Wenn Sie einfach nur wissen möchten, wo Sie mit Ihrer Internet-Präsenz in den Suchmaschinen (z.B. Google oder Bing) stehen oder was Sie machen sollten, um mehr organische Besucher zu erhalten, dann ist die SUMAGO® SEO Analyse eine gute Wahl. Wir schauen uns Ihre Website mit einem marketingorientierten SEO-Blick und mit Hilfe von spezialisierten SEO-Tools an. Wir sehen uns OnPage-Faktoren – wie die interne Verlinkung, Ladezeiten, die Erreichbarkeit für Crawler bzw. Fehler in der Seitenstruktur – für Sie an und dokumentieren diese in übersichtlichen Sheets. Darüber hinaus analysieren wie den Ist-Zustand ihrer OffPage-Optimierung (Domain-Popularität, Qualität der Backlinks etc.) und geben Hinweise zur Verbesserung Ihrer Sichtbarkeit bei Google.
If you're struggling to think of more keywords people might be searching about a specific topic, go to Google.com and take a look at the related search terms that appear when you plug in a keyword. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
xAd’s first step was to expand its use of location data. “We wanted to move beyond just the where, and use location data to define the who and the what of audience targeting,” Monica Ho, xAd’s CMO, told GeoMarketing in 2015. After all, while a consumer’s proximity to a Denny’s can be significant, targeting someone who has been to and enjoys their local Denny’s will often prove more successful — whether or not they happen to be near the restaurant at the time they see the ad.
It is a common misconception that sprinkling your chosen keyword randomly throughout your site is enough to improve SEO for B2B marketing. Unfortunately, doing so can actually result in a serious loss of business. Creating a strong keyword strategy is one of the most important things you can do to improve SEO. It is equally important to know how to do it right, as well as understand why it’s so necessary. This post will explain why a keyword strategy is important for SEO and B2B marketing, as well as explain how to create one that will draw in business.
Chris Gale, Client Services Director at Odyssey Mobile Interaction says: "As location-based services continue to grow, more of our clients are exploring proximity marketing via mobile. When applying 'geo-targeting' to our clients’ mobile marketing campaigns, it enables us to reach the right audience, in the right place, at the right time. By being able to add a deeper layer of relevance to the message, our clients have experienced higher levels of engagement amongst users."

Ab 2005 wird das Wettbewerbsrecht grundlegend reformiert und mit dem europäischen Wettbewerbsrecht kompatibel gemacht. Gemeinsame Regelungen, die sich an den EU-Vertrag anlehnen, erlauben nunmehr die grenzüberschreitende Zusammenarbeit der Kartellbehörden in Europa. Diese kleine Gesetzesübersicht bietet eine grundlegende Systematisierung des Gesetzes in seiner Fassung ab 2005. Der alte Rechtsstand wird nicht mehr betrachtet.


Hey Israel, that certainly would make sense…..the most important thing to do is focus on the relevancy of the search term to your product, with the key question being: “is this customer likely to purchase my product?” of course you don’t know for certain, but unlike Google AdWords or Facebook, you are not trying to get impressions to build brand awareness, you only want a sale. you can also use the Keywords section (up to 5000 characters) to target these keywords which are you are not certain about. I’d recommend combing through your Search Term Report to see which searches actually result in a sale. Hope this helps!
Weitere Unterstützung zum besseren Verständnis für Suchmaschinenoptimierung findet sich auch in der Informationsarchitektur, die hilft besser zu verstehen, welche Erwartungen Nutzer an Eure Webseiten haben. In der folgenden Grafik findet Ihr wichtige Elemente aus der Informationsarchitektur und über welche Massnahme man hier auch zu einer Verbesserung der Nutzererfahrung kommt.
Dank der wertvollen Unterstützung von Indexlift sind unsere Online Redakteure für das Thema SEO sensibilisiert. Sie wissen nun, worauf sie in ihrer täglichen Arbeit achten sollten, um in erster Linie unserer jungen Zielgruppe aber auch Suchmaschinen lesenswerte Inhalte bestmöglich im Internet zu präsentieren. Wir greifen regelmäßig auf die Expertise von Indexlift zurück, um in Sachen SEO auf dem aktuellen Stand zu sein.
It’s all about repeated exposure—while your previous site visitors browse other websites, your retargeting provider will show them ads for your services and products. Using retargeting, you can entice visitors back to your website and effectively convert these digital window shoppers into customers for your business. In fact, potential customers who are retargeted with display ads are 70 percent more likely to convert. Now, doesn’t that sound nice?
Add in geolocation, and you get geotargeting, a technique that has proved highly beneficial to local small businesses, especially restaurants, retail shops, and service providers. While that’s great, what happens if you’re a large corporation running national campaigns? As a CMO, you can still use geotargeting to increase the return on your marketing investments.
Entrepreneur and marketing guru Peter Yang is the co-founder of ResumeGo, a firm offering resume and CV writing services to people aspiring to advance in their professional careers. As the head of the company’s marketing operations and a content marketing manager for IBM in the past, he wants to share his experience with other marketers looking to make it big.
Once your ad is displayed, it’s likely to be clicked by only a tiny percentage of people who search for such a broad term, making it less likely to be displayed in the future. And even if you create an ad that’s broad enough for those searchers to reliably click, they’re unlikely to find exactly what they’re looking for on your landing page. You’re paying a lot for poor-quality traffic.
Add in geolocation, and you get geotargeting, a technique that has proved highly beneficial to local small businesses, especially restaurants, retail shops, and service providers. While that’s great, what happens if you’re a large corporation running national campaigns? As a CMO, you can still use geotargeting to increase the return on your marketing investments.

When creating and implementing a digital marketing campaign, you first need to design your keyword strategy. This strategy is more than just finding keywords that will bring you the highest number of visitors. It’s a top-to-bottom concept that will influence how you design your site, select keywords, optimize your pages and measure the success of your campaign.


Die gewonnenen Erkenntnisse der Wettbewerbsanalyse führen Sie als Gründer in Ihrem Businessplan auf und nutzen sie als Basis für Ihre Unternehmensstrategien. An dieser Stelle zeigen Sie, mit welcher Konkurrenz Ihr Unternehmen zu rechnen hat und wie Ihre Erfolgschancen am Markt stehen. Als Informationsquellen für eine umfassende Konkurrenz- beziehungsweise Wettbewerbsanalyse dienen Ihnen beispielsweise das Internet, das Handelsregister oder auch Branchenbücher.
Now, to figure out state and postal code involves a more complex process. At the ‎core though, the geolocation services build up a network of servers from which ‎they can send out pings, or connection requests, and known physical locations of ‎public entities like universities and government office IPs.  Eventually, with enough ‎data, the geolocation company has the capability to triangulate any IP on the web.   ‎
''Hoe kom ik hoger in Google?'' of ''Hoe wordt ik beter vindbaar?'' zijn vragen die wij vaak krijgen. Onze gratis SEO scan meet alle belangrijke factoren die de kwaliteit van uw website beïnvloeden op SEO gebied. Bent u benieuwd welke factoren Google allemaal berekend voor de ranking van uw website? Vraag de scan aan en u ontvangt een rapport met alle belangrijke punten waaraan uw website moet voldoen en zie of uw website hier al aan voldoet.
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