As an example, if you sell sports equipment or apparel, you could run two or more different “winter sales” suited to the context of winter in different locations. Your ‘classic’ winter sale would appear in states like Colorado—and could feature an offer for 15% off ski gear, whereas your ‘Californian winter sale’ could showcase 15% off hiking gear.


Um herauszufinden, was Verbraucher wollen und was sie dazu bewegt, in einen bestimmten Laden zu gehen, muss ein Markt seine Kunden befragen. Was muss ich liefern, damit meine Kunden mir treu bleiben? Was haben andere Supermärkte, was ich nicht habe, und wie wahrscheinlich ist es, dass meine Kunden dorthin abwandern? Grundlage für die Beantwortung all dieser Fragen ist das Erstellen eines passenden Fragebogen.
Geofencing hinges on the use of a “fence”—a designated area that a marketer sets. Where geo-targeting allows you to get more granular and include or exclude certain users in the target area (based on demographic, for instance), geofencing is a bit more of a blunt object in that you’ll capture all users who move into a certain area. The purpose of creating a geofence is to target communications in a given zone, in a given context—just like geo-targeting, but with greater accuracy. Retail operators who want to catch the attention of shoppers as they pass by a store, for example, might use geofencing.
Angesichts dieser vielfältigen Ansätze und Werkzeuge entsteht schnell der Eindruck, die Wettbewerbs- und Konkurrenzanalyse sei vor allem eine Fleißarbeit. Dieser Eindruck täuscht nicht – der dafür erforderliche Aufwand ist allerdings gerechtfertigt. Im Rahmen der Marktanalyse im Businessplan geben deine Untersuchungen sehr detailliert darüber Auskunft, wie hoch deine Chancen für eine erfolgreiche Positionierung am Markt stehen. Diese Informationen sind vor allem für potenzielle Geldgeber und Entscheider bei Zuschüssen sowie für mögliche Geschäftspartner relevant.

Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful Google Ads advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.
Say your e-commerce site focuses on college students. Target promotions to local coffee shops within a couple miles of your store front that students frequent. Students that bring in a receipt from the coffee shop to your brick and mortar store get a special discount. You can push this email campaign to users that are within a 10 mile radius of the coffee shop and your store.
To make the most of that investment, it’s important to plan for keywords that you know are a good fit for your brand, and that people are already searching for. Afterwards, optimizing your videos to help YouTube make the match for those keywords is critical. It’s one of the best ways to ensure your videos will work hard for your business long after you’ve published them. /injects>
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