No matter how marketing-savvy your company may be, you can always learn more about your customers, especially when it comes to personalizing your advertising. That’s where geotargeting can again be beneficial. The information received from geolocation can help a brand determine where a consumer is looking so it can better tailor events, products, and services to those consumer interests in the near future.
Der Kundenservice eines Unternehmens ist oftmals neben Faktoren wie Lieferschnelligkeit, Usability der Webseite, etc. ein Aushängeschild des Unternehmens. Eine Wettbewerbsanalyse der Servicestrategie Ihrer Konkurrenz dient dazu, die eigene Positionierung in diesem Segment zu verstehen und ggf. neu auszurichten. Interessante Fakten sind unter anderem:
Below, you can find our suggested stages for implementing your keyword strategy, specifically if you are trying to get a newer business with a branded service / product to rank higher in an industry with competitors who have already established a presence in the main search engines. We leave it up to you to decide when it is best to move to each stage. In our opinion, what works for SMEs that need to boost their presence on the web is to develop a keyword strategy that starts out general, without worrying too much about competitors. This strategy can then evolve over time to include more and more branded keywords as well as aiming for some SERPs of better-known competitors.
In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.
Below, you can find our suggested stages for implementing your keyword strategy, specifically if you are trying to get a newer business with a branded service / product to rank higher in an industry with competitors who have already established a presence in the main search engines. We leave it up to you to decide when it is best to move to each stage. In our opinion, what works for SMEs that need to boost their presence on the web is to develop a keyword strategy that starts out general, without worrying too much about competitors. This strategy can then evolve over time to include more and more branded keywords as well as aiming for some SERPs of better-known competitors.
Not every keyword is worth ranking for. This may seem obvious, but it’s an important lesson for search marketers to learn. Often times we can get caught falling down the rabbit hole or chasing the long tail dragon to boost our rankings without thinking of the time and resources it takes to rank for these terms. Especially for highly competitive, high-volume keywords – it simply isn’t worth the time and effort it might take to get onto page one.
They attribute this to the metric being harder to game, since YouTube is more able to track where each video is shared. While YouTube hasn’t confirmed that social shares play a factor in search engine rankings, the strong correlation combined with YouTube reporting on social media shares in their own analytics suggests that the more social shares your video gets, the better for your video SEO.
It works like this – if there is an IP address the company wants to locate, they ping ‎it from a few of their servers, for which they already know the location.  A ping is ‎just a way to test if a computer can connect, and how long it takes to do so, but ‎doesn’t transmit any meaningful data.  Then, by looking at the time it takes each ‎server to connect, it can establish a shared point or origin, and thereby physically ‎locate the user.  It uses the public IP locations to validate their approach and check ‎for anomalies in network latency which would lead to bad data.  ‎

After a week or so, you should be able to identify which keywords convert to sales, and at what ACoS. You will want to scan through the keywords and slowly reduce the bids or pause keywords that have an ACoS that is higher than your threshold–for Jungle Stix that threshold is 33% ACoS. By the same token, you will want to identify any keywords that are below your ACoS and you can think about increasing the bid so that your ad will appear more frequently for that converting keyword.
In Ihrer  kompletten Wettbewerbsanalyse (inklusive Konkurrenzanalyse) sollten Sie die Markteintrittsbarrieren erwähnen, da Sie so aufzeigen können, welche Hindernisse Sie (und ggf. weitere Konkurrenten) beim Markteintritt überwinden müssen. Da Markteintrittsbarrieren ein wichtiger Bestandteil der Wettbewerbsanalyse ist, finden Sie hier weiterführende Informationen.
Once you've done your research, you want to make sure you're incorporating it into your content marketing strategy every step of the way. One of the best ways to keep yourself and your team on track is to use  a tool that's already integrated with your marketing automation platform. This will give everyone visibility into what keywords your team is using, how they're using them and how your content is performing. 
Möchten Sie sich diesen Aufwand ersparen und schneller zum Ziel gelangen, können Sie alternativ auch auf am Markt verfügbare Software für die Standort- und Wettbewerbsanalyse zurückgreifen. Der Aufwand reduziert sich dabei auf wenige Angaben Ihrerseits, die Analyse wird vollständig durch die Software erledigt. Allerdings müssen Sie dann auch bereit sein, den entsprechenden Preis für die Software zu entrichten.

You should always track and monitor the effectiveness of your PPC campaign. You should know what things are working for you in a better way. If you are publishing your ads on the Google search platform using the Google Adwords tool, use Google Analytics to get better insights into searcher’s behavior. You should measure the bounce rate of your website. Bounce rate will tell you how many searchers visited your site but did not perform any action. You should also track CTR and conversion rate of your campaign. This will help you to optimize your PPC campaign and your landing page.
The key to getting the most successful results from your PPC (pay-per-click) campaigns is developing a strategy that utilizes the many powerful tools at your disposal with Google Adwords. While boosting your clicks and conversions may at first seem like some sort of magical alchemy, there are actually tons of tangible ways to help drive traffic and increase sales. Best of all, Google is constantly adding new tools and refining older ones that you can add to your arsenal.
V nové strategii NATO se uvádí, že na provedení budoucích operací mohou mít vliv moderní systémy protivzdušné obrany a vesmírné prostředky, a poprvé po studené válce bude aliance v situaci, kdy bude možná mít nadřazenost ve vzduchu. Ke komu konkrétně směřuje tato teze? Ne snad těm zemím, včetně Česka, které nedoplácejí do společné pokladny 2 % HDP?
No matter which tool you use, you’re looking for keywords that have a good balance between search volume and competitiveness, which depends on your business and your audience. For example, you might find that lower volume keywords convert a higher percentage of people because while they don’t get much traffic, that traffic has higher purchase intent. The best way to figure it out is to start, and keep track of what works.

HubSpot's marketing automation software has several tools just for this purpose.  The first is the HubSpot keyword tool, which allows you to keep track of keywords you're targeting. Once you've done your research and know which keywords are most likely to perform well, you can import those keywords into the tool. The tool will show you how you're currently ranking for those terms and whether your ranking is moving up or down over time. 
SEO-Beratung lebt von fachlicher Kompetenz und Vertrauen. Beides ist bei Indexlift in der Person von Jens Fröhlich bestens vereint. Unaufgeregt und mit dem nötigen Weitblick ausgestattet, berät er uns zielführend seit einiger Zeit auf diesem sensiblen Gebiet. Besonders schätzen wir seine verständlichen Erklärungen, in dieser sehr stark technisch geprägten Materie der Suchmaschinenoptimierung.
The answers remain to be seen, but there’s one no brainer in all of this; one best practice that can dictate any brand’s choices around location-based marketing: ask your users. Explain why you want to target them, tell them how you plan to use their data, and make some commitments about how you won’t use it. Ask for feedback via quick polls, or consider doing some market research on your audience. See what your users most want. Then respect that.
Open Link Profiler – Das Tool bietet ein große Bandbreite der Linkanalyse, einschließlich einem Überblick über Backlinks, eine Aufschlüsselung nach Ländern und Branchen sowie das Alter der Links. Links werden darauf überprüft, ob sie in den letzten 90 Tagen aktiv waren. Der kostenlose Account verfügt über detaillierte Features, der Zugang zu der ganzen Bandbreite der SEO-Features gibt es ab 49,95 Dollar.
You can set a bid adjustment based on a user’s previous behavior on your site, so if they’ve bought one item, you could increase your bids in your other campaign to promote related accessories or products that they are most likely to be interested when they search on Google. This can also work even if they haven’t made a purchase, but simply browsed for your products.
Say your e-commerce site focuses on college students. Target promotions to local coffee shops within a couple miles of your store front that students frequent. Students that bring in a receipt from the coffee shop to your brick and mortar store get a special discount. You can push this email campaign to users that are within a 10 mile radius of the coffee shop and your store.
Wenn Sie einfach nur wissen möchten, wo Sie mit Ihrer Internet-Präsenz in den Suchmaschinen (z.B. Google oder Bing) stehen oder was Sie machen sollten, um mehr organische Besucher zu erhalten, dann ist die SUMAGO® SEO Analyse eine gute Wahl. Wir schauen uns Ihre Website mit einem marketingorientierten SEO-Blick und mit Hilfe von spezialisierten SEO-Tools an. Wir sehen uns OnPage-Faktoren – wie die interne Verlinkung, Ladezeiten, die Erreichbarkeit für Crawler bzw. Fehler in der Seitenstruktur – für Sie an und dokumentieren diese in übersichtlichen Sheets. Darüber hinaus analysieren wie den Ist-Zustand ihrer OffPage-Optimierung (Domain-Popularität, Qualität der Backlinks etc.) und geben Hinweise zur Verbesserung Ihrer Sichtbarkeit bei Google.
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