Let’s start with an easy one: target the areas your business serves. If your restaurant has one location in Chicago, set your search campaigns to only show to searchers in and around Chicago! If you’re an ecommerce site that serves the Pacific Northwest, don’t show your ads outside of Washington, Oregon, Idaho, Montana, and Wyoming. This is the most basic way to ensure that you’re not wasting clicks – and money – on consumers who can’t convert.

Ziel von SEO ist es somit nicht, einfach nur oben zu stehen. Die Darstellung des in den Suchmaschinen zur Verfügung stehenden Textes (Snippet) soll den Nutzer zu einem Klick auf dein Ergebnis motivieren. Ziel ist es, die Erwartung des Nutzers in Hinsicht auf inhaltliche Übereinstimmung zwischen Suchbegriff, Snippet und Relevanz deiner Webseite zu erfüllen.


Holvi Payment Services Oy wird von der Finnischen Finanzaufsichtsbehörde „FIN-FSA“ als autorisiertes Zahlungsinstitut beaufsichtigt. Das von Holvi angebotene Konto ist ein Zahlungskonto und die auf dem Konto gehaltenen Einlagen werden als getrennte Kundengelder geführt. Einlagen, die sich auf Zahlungskonten befinden, sind nicht über die Einlagensicherung geschützt, ebenso erhalten die Einlagen keine Verzinsung.
Doch irgendwo muss das Wissen über die Konkurrenz herkommen. Ohne die Mitbewerber und ihre Strategien zu kennen, ist es nahezu unmöglich, an ihnen vorbeizuziehen. Hier kommen die Verbraucher ins Spiel - sie sind die Grundlage für eine Wettbewerbsanalyse aus Kundensicht. Denn sie entscheiden letztendlich, ob ein Produkt oder eine Dienstleistung Erfolg hat. Sie entscheiden, ob sie einer Marke treu bleiben oder zur Konkurrenz wechseln. Und aus diesem Grund ist es eine wichtige Methode der Wettbewerbsanalyse, Verbraucher mithilfe von Umfragen direkt zu befragen. Und zwar nicht nur jene, die sowieso schon Kunden des eigenen Unternehmens sind, sondern auch alle anderen potenziellen Kunden. Für eine solche Konkurrenzanalyse aus Kundensicht ist die digitale Marktforschung das optimale Tool. Auf diesem Wege können innerhalb kürzester Zeit tausende Meinungen eingeholt werden, die ein Unternehmen näher an das Ziel bringen, seine Konkurrenz zu durchleuchten. 
Deshalb ist die Wettbewerbsanalyse ein nützliches Tool für das Marketing und die weitere Entwicklung von Strategien. Bei Wettbewerbsrivalität geht es darum, sich stets mit den Besten seiner Branche zu vergleichen und daraus zu lernen. Das gewonnene Wissen sollte dann eingesetzt werden, um positiv aufzufallen und sich als bestes Unternehmen am Markt zu beweisen.
Choosing landing pages for your keywords is an important element of your keyword strategy, and can be critical for both your SEO and your user experience. Look at it this way: When you click through to a site that really isn’t relevant to your search, what do you do? You most likely leave that page after a few seconds and likely won’t consider it in the future. So having poorly optimized landing pages can cost you sales. But they’ll also damage your SEO efforts, making it hard to rank.
Hi Ines! Was just going to come up with a reply for you and came across a new article on SELand: https://searchengineland.com/how-to-use-if-functions-to-speak-to-different-audiences-304836 explaining a useful technique for testing mobile-specific ad copy. I hope you'll find it useful! The only thing I would add is that you should have a decent amount of traffic to your landing page in order to get meaningful results. Good luck :)
You will likely run into some difficulties along the way, and you may need to develop a hybrid strategy to achieve your goals. For example, I have often broken out campaigns between profitability focused keywords and brand focused keywords in order to satisfy clients. This is especially useful when someone demands visibility for certain keywords but does not give enough budget to achieve that visibility. The same goes for balancing visibility and profit.
Probieren Sie allgemein gehaltene Keywords aus, um herauszufinden, womit Sie die besten Ergebnisse erzielen. Auch allgemeine Keywords sollten immer möglichst relevant für Ihre Anzeigen und Ihre Website sein. Vermeiden Sie jedoch identische Keywords in Ihrem Konto, da von Google immer nur eine Anzeige pro Werbetreibendem und Keyword ausgeliefert wird.
One of the best tools you can use to do your keyword research directly on YouTube is Keywords Everywhere, a free Chrome extension and Firefox plugin. It works directly in the search bar, so all you have to do is type in a word or phrase you’re thinking of targeting, and Keywords Everywhere will display the monthly search volume, competition, and cost per click to advertise against the keyword.
Sie erreichen Kunden, die sich für ein ganz bestimmtes Produkt interessieren, indem Sie spezifischere Keywords mit direktem Bezug zum Thema Ihrer Anzeige verwenden. In diesem Fall erscheint Ihre Anzeige nur bei der Suche nach Begriffen, die sich speziell auf Ihr Unternehmen beziehen. Beachten Sie jedoch, dass Keywords auch zu speziell sein können, sodass Sie keine so große Nutzergruppe erreichen wie gewünscht.
''Hoe kom ik hoger in Google?'' of ''Hoe wordt ik beter vindbaar?'', zijn vragen die wij vaak krijgen. Onze gratis SEO scan meet alle belangrijke factoren die de kwaliteit van uw website beïnvloeden op SEO gebied. Bent u benieuwd welke factoren Google allemaal berekend voor de ranking van uw website? Vraag de scan aan en u ontvangt een rapport met alle belangrijke punten waaraan uw website moet voldoen en zie of uw website hier al aan voldoet.
Pick your battles. Sometimes a keyword is so competitive, it's best to let it go. Focus on keywords where you have the most opportunity to move up in the ranks. Moving up from a ranking of 60 to 50 won't have much of an impact, but moving from a ranking of 15 to 8 pushes you from Page 2 to Page 1 of Google's search results, where you'll have a much better chance of being found.

But while many marketers understand the value of geotargeting, not many are ‎likely to understand how the technology behind it works.  Having a firm grasp on ‎the technology though is actually critical in this case, as different solutions take ‎different approaches to the problem of determining the physical location of a ‎consumer, and the simplest solution is usually the least accurate.  Just as traditional ‎strategies don’t always translate well to digital, many desktop strategies don’t ‎translate well to mobile.  ‎


1. Bedrohung durch neue Wettbewerber: Neue Wettbewerber erhöhen den Druck auf bereits bestehende Unternehmen auf dem Markt. Je niedriger die Markteintrittsbarrieren, desto leichter können neue Wettbewerber sich auf dem Markt positionieren. Für Sie als Gründer ist es deshalb wichtig, die Eintrittsbarrieren genau zu studieren, um so die Gefahr durch neue Konkurrenten einschätzen zu können.
16. 16 @peakaceag pa.ag Was ist das Google Live-Label? Seit Oktober 2015 als fortwährender Test in den mobilen SERPs vorhanden! Basiert nicht auf strukturierten Daten (á la Schema.org), sondern wird geparsed. Quelle: https://www.seroundtable.com/google-live-label-in-search-results-21010.html “Google is constantly testing, but I’d be surprised if this live label sticks and gets past the tests.” Barry Schwartz seroundtable.com
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HubSpot's marketing automation software has several tools just for this purpose.  The first is the HubSpot keyword tool, which allows you to keep track of keywords you're targeting. Once you've done your research and know which keywords are most likely to perform well, you can import those keywords into the tool. The tool will show you how you're currently ranking for those terms and whether your ranking is moving up or down over time. 

If you want to see what people are talking about at any given moment, there's no better way than to check in with your social media channels. Most of us already do this throughout the day, but if you haven't tapped into your channels for keyword research, you're missing out on valuable insights. Here are just a few things you can uncover by typing a word or phrase into the Facebook search bar:
Sometimes taking a step back to think about your audience and goals can give you a new perspective. I once worked on a campaign for a theme park. We initially identified the target audience as moms living in specific states. We determined she worked full-time, so was usually online during the workday or late at night. Life was chaotic for her, so she wanted simplicity and ease.  We wanted mom to request a visitor’s kit for the park, so this was our X number of conversions goal. However, what the client really wanted was for the whole family to actually visit. After some research it became apparent that our immediate audience might be mom because she was online, but who we really needed to get excited were the kids. We designed a landing page that had a few bullets of information that mom could read quickly, but we also mentioned the cool items that would be in the visitor’s kit just for her kids. While mom was the one filling out the form, the kids were major influencers so it was important to get the kids excited too.  What was sent in the visitor’s kit was important but so was the landing page. Mom was looking at the landing page from the perspective of her kids – we needed to consider the photos and colors to make the page feel like a fun place to be. She wanted to know that it would be a place her kids would enjoy and be excited about. We needed to find a balance that would appeal to mom, encouraging her to request a visitor’s kit, while giving her the impression her kids would enjoy the experience.  By taking this new perspective, we were able to develop ad text, landing pages and a visitor’s kit that allowed us to target our entire audience rather than the single audience the analytics data pointed to.
"We've been experimenting with Quora Ads in a few client accounts and have been intrigued by the (limited) results thus far. One of our clients, Dataquest, is an online platform for learning data science. Their marketing director approached us about Quora Ads a few months ago, and we decided to give it a shot. To be fair, we are still in the middle of the trial run, so the traffic is fairly low, but what we have seen come through is enough to get us excited about it as a new channel. 
HubSpot's marketing automation software has several tools just for this purpose.  The first is the HubSpot keyword tool, which allows you to keep track of keywords you're targeting. Once you've done your research and know which keywords are most likely to perform well, you can import those keywords into the tool. The tool will show you how you're currently ranking for those terms and whether your ranking is moving up or down over time. 
The SEO Checker analyze the title, description, h1/h2/h3/h4/h5/h6 tags, their correct filling, and their relation with the content from the web page. We look at the size of all the content, and if all content files can be loaded and exist. We look for all the keywords on the page, how many times they appear, and if they appear in the title, description, or h1/h2/h3/h4/h5/h6 tags. We analyze your social media status, and look if you use the properly social media meta tags. Also we look for the site usability, site reputation, site speed, and much more.

So how is geo-targeting different? Geo-targeting refers to delivering ads to people meeting a specific targeting criteria and who enter inside of a defined radius using the same geo-fencing location technology. The key difference is geo-targeting hones in on specific consumer targeting criteria like demographics, behaviors, interests, as well as where the person is located.  You often need bigger geos to do this since you are not showing the ads to EVERYONE inside the geo-fence, they must also meet the targeting criteria.
Update aus dem Dezember 2017: Wichtig in diesem Zusammenhang, das Google auch hier in der Darstellung der Snippets immer wieder Änderungen vornimmt. So hat Google zum 01. Dezember, die Länge der Snippets, um genau zu sein der Description von ca. 150 Zeichen im Standard auf ca. 300 erhöht. im Bereich der mobilen Suche sind es inzwischen eher um die 225 Zeichen. Mehr dazu findet Ihr auch hier:
Unfortunately, whilst digital marketing provides these tools, most advertisers still find themselves in a situation where they don’t know what is working. The ubiquity of search engines in our modern lives has led advertisers to skip straight past considerations for strategy, planning, and measurement and dive straight into tactical marketing efforts like Pay-Per-Click and SEO, where they are as equally unsure if their efforts are delivering a meaningful return for their business.
Working in an industry with variable revenue-per-lead, and not having direct access to that client’s revenue data, I was surprised during an EOY debriefing to learn that PPC saw a 500% ROI in the previous year. Meanwhile, I had spent months stressing about a climbing CPA and shifting conversion rates. This revelation instigated a deeper conversation about ROI and opened the door to request data about lead quality on an ongoing basis.

If your account is currently achieving a return on ad spend (ROAS) of 5, and your goal is to achieve a ROAS of 6, your strategy should focus on efficiency optimizations to improve ROAS. If your account is achieving a ROAS of 5 and your goal is to increase revenue as long as your ROAS is at or above 4 (and you have additional budget to spend), then your strategy will need to focus on growth initiatives.


Geo-targeted campaigns offer a number of benefits to advertisers. The first, obvious though it may sound, is that by enabling brands to reach a location-specific audience in a particular region or city, target audiences are selected with greater precision, and wasted impressions are reduced. By focusing the campaign on the parts of a population for whom it’s most relevant, an advertiser can increase the propensity of consumers to click on their ad, ultimately driving up return on investment.
''Hoe kom ik hoger in Google?'' of ''Hoe wordt ik beter vindbaar?'' zijn vragen die wij vaak krijgen. Onze gratis SEO scan meet alle belangrijke factoren die de kwaliteit van uw website beïnvloeden op SEO gebied. Bent u benieuwd welke factoren Google allemaal berekend voor de ranking van uw website? Vraag de scan aan en u ontvangt een rapport met alle belangrijke punten waaraan uw website moet voldoen en zie of uw website hier al aan voldoet.
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