Now the ad servers don’t create this table themselves, they license it from another ‎company like MaxMind or DigitalEnvoy, whose primary business is geolocation ‎data.   This is no enviable task; IP addresses themselves don’t necessarily have an ‎obvious pattern in the way they are assigned like a telephone area code would.  It’s ‎a bit like solving a mystery, and the geolocation companies use a variety of ‎methods to approach the problem.  ‎
This can mean simply using pictures from the surrounding area or structuring the landing page around a theme that is relevant. A great example of this is Grubhub. If you access their site from Boston, you get completely different suggestions and images than you do if you access it from San Francisco. Not only does this engage the user on a personal level, it also draws them in to the page, keeping them clicking for longer.

Unfortunately, whilst digital marketing provides these tools, most advertisers still find themselves in a situation where they don’t know what is working. The ubiquity of search engines in our modern lives has led advertisers to skip straight past considerations for strategy, planning, and measurement and dive straight into tactical marketing efforts like Pay-Per-Click and SEO, where they are as equally unsure if their efforts are delivering a meaningful return for their business.


Die Wettbewerber zu bestimmen und jeweilige Stärken und Schwächen zu definieren ist Teil der Konkurrenzanalyse, dem wichtigsten Bereich der Wettbewerbsanalyse. Die Konkurrenzanalyse bildet dabei die Grundlage für weitere Themen des Businessplans, wie z.B. Strategie oder Marketing. Nutzen Sie für Ihre Konkurrenzanalyse unser Konkurrenzanalyse-Tool. 
Anders als der Rest der Marktanalyse erhebt und bewertet die Wettbewerbsanalyse keine Kennzahlen, sondern vielmehr Eigenschaften von Markt und Wettbewerbern. Zum Einsatz gelangt dabei in der Regel das Fünf-Kräfte-Modell („Five-Forces“) des US-amerikanischen Ökonomen Michael E. Porter. Dieses Modell identifiziert fünf Faktoren der Wettbewerbs- und Marktanalyse:
There is no “right number” of keywords to include, however I like to include 100 or more in my manual campaigns and then the Automatic targeting campaign. Amazon search is often about the long-tail keywords that may be 4 words or more, and it is hard to identify those keywords if you start with too small of a sample set. You can always trim down your keyword list after a week of running Automatic campaigns, and then you will see your ACoS improve and your ROI increase nicely.
PPC-Strategies' expertise and knowledge of the search engine landscape can help you attract more qualified customers to your website...guaranteed.  Whether you are new to online marketing or have already tried pay per click and other forms of promotion, our precision-crafted advertising strategies will improve your online visibility and customer engagement.

In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.


In 2016, we used ROAS to reduce non-converting spend and improve overall profitability. At the end of the second quarter, CPA was nearly 18% over our $20 goal. To address this, we examined our highest CPA campaigns and noted that one campaign (“Campaign 1”) was at nearly twice our CPA goal for the past year, but had also generated the most revenue relative to its spend. On the other hand, we could see that our poorest converting campaign (“Campaign 6”) had not closed any leads in the past 12 months.
Once you have a short list of keywords, create separate pieces of valuable, high-quality content, each optimized for an individual term on the list. Through the process outlined above, you aligned keywords with searcher intent. You ostensibly know what searchers commonly put into search engines to find content related to your business goals. Now, your content should actually meet those searchers’ needs. In fact, it should be your goal to create the best, most actionable content to answer a specific question a target user might have as possible.
In more sophisticated use cases, geotargeting doesn’t have to be solely based on a consumer’s real-time location. Locations or businesses a customer has visited recently can be a great predictor of interests and intent, so adding targeting based on historical location as well can be key to delivering a captivating, relevant message. Denny’s had great success with this tactic in a campaign with xAd, detailed below.
Before we can create our campaign we must clearly understand our target audience. This will help develop the campaign structure and inform the way you create the campaign. The key to successful advertising is truly understanding the wants and needs of your customers. To understand our audience we can ask Who? What? Where? When? Why? This chapter discusses how to understand your audience and build a campaign around their wants and needs.
More importantly, take the time as you conduct your keyword research to segment and categorize your keywords to map to the right landing pages. If the page doesn’t exist on your site yet, then that is your cue to build a new page for that set of keywords. By doing this you will achieve the relevance that will lead to more engaged visitors and higher conversion rates.
If you’re aiming for a steady cost per conversions (also known as Cost Per Acquisition) average, despite the potential challenge in calculating those costs, then Conversion Optimizer may be of help. This strategy works by setting a target Cost per Conversion at campaign level, and then AdWords uses your historical conversion data to optimize your bidding strategy to reach your targeted average.
Estimated Costs: Creating content to adequately target specific keywords will require varying amounts of time, money, and effort. In some situations, you might find that targeting a certain keyword also allows you to SEO your landing page at the same time. So be on the lookout for shortcuts that might make ranking for a keyword more cost-efficient than it would otherwise be. That’s how you can find real money-makers!
With a clear understanding of our objectives and audience, we can now determine how we want to target our prospects across the AdWords network. There are multiple targeting options available, from location to demographics and display ads to video ads. The trick is to tailor your adverts to deliver the best results based on how your users browse the web. This chapter provides you with the primary elements required to accurately target your campaign.
PPC-Strategies' expertise and knowledge of the search engine landscape can help you attract more qualified customers to your website...guaranteed.  Whether you are new to online marketing or have already tried pay per click and other forms of promotion, our precision-crafted advertising strategies will improve your online visibility and customer engagement.
This chapter will discuss how to best structure your campaign within Google AdWords. These basic building blocks are campaigns and ad groups contained within those campaigns. How you structure this will depend upon your business and marketing and the main takeaway here is that there is no single way to structure a campaign. Just be mindful of what matters when it comes to advertising and measuring the results of your campaign.

Retargeting is a great way to close sales that you otherwise might’ve missed. A variety of ad platforms offer retargeting services, including Google and social media networks such as Facebook and LinkedIn (we previously wrote about LinkedIn’s retargeting platform Lead Accelerator.) To learn more about retargeting and remarketing, read our post, Retargeting for Rookies: Your Guide to What it is and How to Use it.


Gelbe Seiten oder das Örtliche:  Eine komplette Wettbewerbsanalyse (inkl. Konkurrenzanalyse) macht auch Angaben zu der Anzahl der Konkurrenten. Nutzen Sie beide Portale um zu prüfen, wie viele Konkurrenten es in der unmittelbaren Nähe gibt. Wenn z.B. schon 5 italienische Restaurants im Umkreis von 100 Metern bestehen, kann man vermutlich von einer Marktsättigung ausgehen). Nutzen Sie hierfür auch das Google Maps Tool, indem Sie die Konkurrenten auf einer eigenen Karte eintragen (standortbezogene Konkurrenzanalyse).
Jetzt beginnt der aufwändigste Teil der Konkurrenzanalyse: Sie müssen die Informationen beschaffen, die Sie laut Schritt 2 benötigen. Hierbei kommt viel manuelle Recherchearbeit auf Sie zu. Glücklicherweise gibt es viele Informationsquellen, die Sie überwiegend sogar kostenfrei nutzen können. Einige Ansatzpunkte für Ihre Recherche finden Sie in unserem Artikel zur Findung von Markt- und Branchendaten. Weitere Quellen, um Informationen für die Wettbewerbsanalyse zu finden, sind:
You will want to filter by Spend just to make sure that you know all of the keywords that you are investing in. Make sure that these are converting keywords for you, and that it is a profitable investment for your ad to appear for the given search query. Remember, an optimized paid search campaign is all about ensuring that you bring qualified traffic to your listing at an efficient and profitable cost.

Wie schaffen es kleine Unternehmen innerhalb kürzester Zeit ihre Bekanntheit um das Doppelte zu steigern? Wie kann man als Unternehmen seine Botschaften so kommunizieren, dass sie mit der eigenen Wunschvorstellung übereinstimmen? Oder wie schafft man als Anbieter den Spagat zwischen Marketing und Glaubwürdigkeit? Das Zauberwort hier lautet Public Relations. Public Relations oder auf Deutsch Öffentlichkeitsarbeit … Unsere PR-Tipps weiterlesen
By sharing this information, you can align all stakeholders that are involved with any kind of messaging (i.e., print, TV, PR, SEO, PPC, email, blog posts, etc.) and get everyone consistently using your targeted keywords. As your audience observes messages from each of these channels, they will see that consistency. This can highly influence which keywords they then use when they use a search engine to find you or your products. These are, of course, keywords you already rank well for, which will help to increase visibility and branding even more for your entire organization.
From my experience, you don’t need complex algorithms to save money with paid search. You don’t need a crazy PPC management tool to trim down costs for campaigns. You need only employ one of 3 core paid search strategies in order to succeed in your PPC campaigns: 1) Maximize your budget, 2) Improve Branding by showing up in a top position and 3) Maximize your profit potential.
Suchmaschinenoptimierung (Search Engine Optimization – SEO) ist ein Teilgebiet des Suchmaschinenmarketings (Search Engine Marketing – SEM). Der zweite Teilbereich im Suchmaschinenmarketing (SEM) ist die die Suchmaschinenwerbung (Search Engine Advertising – SEA), wie zum Beispiel Google AdWords oder die Schaltung von Bing Ads. Üblicherweise versucht man über Suchmaschinen immer Nutzer zu erreichen, die ein sehr konkretes Bedürfnis haben. Die wesentlichen Unterschiede zwischen SEO und SEA sind aber

More importantly, take the time as you conduct your keyword research to segment and categorize your keywords to map to the right landing pages. If the page doesn’t exist on your site yet, then that is your cue to build a new page for that set of keywords. By doing this you will achieve the relevance that will lead to more engaged visitors and higher conversion rates.
Using SKAGs will help you improve your overall quality score, which will also improve the effectiveness of your PPC campaigns. In order to get the best possible quality score, you need to make sure that your user experience is consistent. For instance, your ad, keyword, and landing page should all match and seamlessly flow together. This is why using just one keyword per ad group is so helpful. It allows you to ensure that your ad and landing page perfectly align with the ad keyword. If you use multiple keywords, especially more than 15, it’s unlikely that you’ll be able to thoroughly represent all those keywords in your ad and landing page.

Reason: This metric can help you to know if you have well-organized content. Traffic generated from certain keywords can provide good insight into which pages a visitor typically sees as a result of that keyword query. In case you are using Google Analytics for measuring your visits, you can do it within the following path: Traffic sources > Search > Organic > Landing Pages as 1st dimension & 2nd dimension: Keyword.
Nachdem Sie im ersten Schritt analysiert haben, welche und wie viele Ihrer Produkte durch die Konkurrenz angeboten werden, sollten Sie jetzt einen aktuellen Preisvergleich zur Konkurrenz ziehen und diese Ergebnisse analysieren. Durch die Analyse der Produktpreise Ihrer Wettbewerber können Sie unterschiedliche Fragen beantworten, zum Beispiel auf welchem Niveau Preise gesetzt werden können, ob Ihre Preise für die gewählte Positionierungsstrategie zu hoch oder zu niedrig angesetzt wurden oder ob Ihre Preise überhaupt wettbewerbsfähig sind.

Google is constantly refining and adding new tools to AdWords, so remaining active with your PPC strategies is critical if you want to beat out your competition. There’s never a set-it-and-forget-it approach that you can take–as much as one might wish–so it’s important that you test, analyze, re-test, and repeat to find out what is working for you and what is not. Also, keep in mind that while some strategies might work wonders for a particular business or industry, they may not be as effective with yours. Experiment with different approaches, but don’t be too quick to abandon ones that don’t show immediate results. Some investments require time to show their return.


Sometimes taking a step back to think about your audience and goals can give you a new perspective. I once worked on a campaign for a theme park. We initially identified the target audience as moms living in specific states. We determined she worked full-time, so was usually online during the workday or late at night. Life was chaotic for her, so she wanted simplicity and ease.  We wanted mom to request a visitor’s kit for the park, so this was our X number of conversions goal. However, what the client really wanted was for the whole family to actually visit. After some research it became apparent that our immediate audience might be mom because she was online, but who we really needed to get excited were the kids. We designed a landing page that had a few bullets of information that mom could read quickly, but we also mentioned the cool items that would be in the visitor’s kit just for her kids. While mom was the one filling out the form, the kids were major influencers so it was important to get the kids excited too.  What was sent in the visitor’s kit was important but so was the landing page. Mom was looking at the landing page from the perspective of her kids – we needed to consider the photos and colors to make the page feel like a fun place to be. She wanted to know that it would be a place her kids would enjoy and be excited about. We needed to find a balance that would appeal to mom, encouraging her to request a visitor’s kit, while giving her the impression her kids would enjoy the experience.  By taking this new perspective, we were able to develop ad text, landing pages and a visitor’s kit that allowed us to target our entire audience rather than the single audience the analytics data pointed to.
Geographic targeting allows your ads to appear in the locations that you choose: country, city, areas within a country or city, a radius around a location, or location groups. Geo targeting helps you focus your ad campaign on the locations where you’ll find the right customers, and restrict it in locations where you don’t, which could help increase your ROI. Right geographic region can significantly help you optimize your campaign for better results. Identify countries, states, regions, or areas where your ad campaign can perform well.

Whatsmyserp – Absolute Rankings gehören der Vergangenheit an, da die Suchergebnisse nach Staat, Lokalisierung und der kürzlichen Such-Historie personalisiert werden. Allerdings können Sie eine Idee von Ihren durchschnittlichen Rankings bekommen. Wenn Sie nach einem Tool suchen, das einen Hinweis liefert, ist Whatsmyerp ein einfaches, kostenlose Tool, welches Ihnen einen Eindruck liefern kann, wo Ihr Content rankt.
Nachdem Sie im ersten Schritt analysiert haben, welche und wie viele Ihrer Produkte durch die Konkurrenz angeboten werden, sollten Sie jetzt einen aktuellen Preisvergleich zur Konkurrenz ziehen und diese Ergebnisse analysieren. Durch die Analyse der Produktpreise Ihrer Wettbewerber können Sie unterschiedliche Fragen beantworten, zum Beispiel auf welchem Niveau Preise gesetzt werden können, ob Ihre Preise für die gewählte Positionierungsstrategie zu hoch oder zu niedrig angesetzt wurden oder ob Ihre Preise überhaupt wettbewerbsfähig sind.
Kompyte – Vergleichen Sie Traffic, Referrals, Besucherverhalten, Schlüsselwörter, Suchrankings, Paid Ads und Seitenvergleiche mit Sozialen Metriken. Bleiben Sie auf dem Laufenden über die Emails von Wettbewerbern. Sie können Wettbewerber, die Sie untersuchen möchten, angeben oder Kompyte schlägt, basierend auf Ihren Schlagwörtern, die Sie tracken, welche vor. Das Tool kann 14 Tage lang kostenlos getestet werden. Die Preise starten bei 95 Dollar/Monat.
For example, “Austin gyms” or “coffee shops near Dupont Circle” or “uptown restaurants” provide location intent that you can target. Include location terms such as area code, ZIP code, neighborhood, community name, nearby landmarks, popular venues, tourist destinations, well known street names, local jargon and other keywords that will help you get found when a consumer is searching for businesses around you.
The distinctions here can become quite urgent depending on the kind of product you’re selling or the kind of customer you’re looking to find. If you’re trying to find people who are interested in selling their homes in the East Village, then you don’t want to target people who are just in the East Village on their spring break or while visiting family. If you’re trying to target high net worth individuals on vacation in Montauk, New York because you believe they’re ripe targets for ads about buying beachfront houses in Montauk, then you don’t want to waste your ad spend showing ads to locals.
If you want more traffic from the search engines, follow the steps from the SEO analysis report. The SEO Analyzer point out all of the problem you may have on you website and supply with tips how to fix them. Use wisely and remember not to over-optimize the page, as it may look that the page is created for search engines. Our SEO Analyzer is the most advanced and fastest analyzer on the web.
Sind die Wettbewerber und die Struktur der Wettbewerbsanalyse festgelegt, kann mit der eigentlichen Arbeit begonnen werden. Die meisten Informationen können über Internetrecherch[co gewonnen werden. Dazu eignen sich unter anderem die Firmenwebseiten, Branchenverbände, Pressemitteilungen, Seiten des Statistischen Bundesamts oder branchenspezifischer Webseiten.
It is a common misconception that sprinkling your chosen keyword randomly throughout your site is enough to improve SEO for B2B marketing. Unfortunately, doing so can actually result in a serious loss of business. Creating a strong keyword strategy is one of the most important things you can do to improve SEO. It is equally important to know how to do it right, as well as understand why it’s so necessary. This post will explain why a keyword strategy is important for SEO and B2B marketing, as well as explain how to create one that will draw in business.
Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B or, better yet, healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. In this video, we'll cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize.

Generic keywords: These are generic words that describe your business as well as other businesses in your niche. They do not necessarily set your business apart from the million other businesses out there and ranking for these keywords is difficult given the immense competition for both paid and organic results. Nevertheless, these terms are likely to be used by your audience in the first stage of searching.
Die Wettbewerbsanalyse erlaubt so hilfreiche Rückschlüsse auf den eigenen Markenwert und darauf, ob unser Unternehmen bereits über ein USP (unique selling point oder Alleinstellungsmerkmal) verfügt bzw. die Chance hat, dieses in naher Zukunft zu erreichen. Dazu erfahren wir, was Außenstehende über uns und unsere Produkte und Dienstleistungen denken. Besonders wichtig ist hier natürlich die Wahrnehmung der von uns definierten Zielgruppe.
Geographically targeted ads can increase returns significantly over "blind advertising." On the Internet, clickthrough rates are improved compared with advertisements not targeted by location. The results in a given situation depend on the geographical distribution of potential customers, a variable that requires intensive research to accurately determine.
We must clearly identify our objectives for the campaign and tie the campaign objectives to business objectives. Your objectives could include raising awareness, increasing engagement, generating conversions, and customer retention. Your objectives will need to be tailored to your specific business and you will want to map your objectives to a typical marketing funnel. This chapter highlights how to identify your objectives to measure success.
According to Lathan Fritz, founder of Amerisales, geotargeting doesn’t have to mean getting down to the local level. Larger companies can use geotargeting on a regional basis to locate specific audiences for their marketing campaigns. He knows this firsthand from helping one of his clients, an e-commerce company that sells shipping supplies. Fritz’s company conducts national campaigns for this client, ranking it for search engine optimization terms in Google and running national Facebook campaigns.
One of the major promises of enterprise PPC management tools is that they employ bidding strategies that will save you all kinds of money by trimming down your cost per click through intelligent bid algorithms. These algorithms often let you adjust bids by just about any variable available in the AdWords/Bing API’s (you can even create calculated metrics) and adjust bids according to these rules in order to reduce costs. What they usually don’t tell you is the best way to set them up or provide algorithms to you that work out of the box. They give you the fishing line, but don’t always teach you to fish. They are a tool, and what we need is a PPC strategy.
PPC or Pay per click advertising is an Internet advertising model which is used to generate clicks to your website. It is the way of directing traffic to your website using relevant keywords related to your product or services. It is a paid traffic and an advertiser will pay an amount to the publisher each time the ads get clicked. Pay Per Click or PPC is one of the effective strategies applied in the search engine marketing campaign. Learn more about PPC Campaign and it’s benefits. If your ad campaign is not well optimized and you are not following PPC best practices, your ROI will be impacted. It is important to spend some time in planning your ad campaign.
In the print days, taking out an ad in the Detroit Free Press allowed businesses to know that primarily Detroit area residents who could actually visit the business would see the ad in question. Not so in the era of mobile ads which, if delivered indiscriminately and without location context, can be less successful because they aren’t relevant or personal. Ad creative targeted at — and customized for — an Oklahoma consumer versus a New York City one is likely to be more effective in driving a physical sale.
Geo-Targeting allows you to run different campaigns in different locations. Your ads might be served all over the world and vary in their marketing message according to the segment and audience that you approach. Is the marketing message on your site the same as the geo-targeted ad? Experiment with sending traffic from a geo-targeted banner to a geo-targeted landing page (in language, currency, offer, etc) and to a generic page – what converts better?
"Cloaking" via IP delivery works differently from cloaking via "user agent". While IP address spoofing is harder than user-agent spoofing and more reliable, it is also harder to keep the list of IP addresses used by search engines for their crawlers up-to-date. An outdated list with active crawler IP addresses missing enables the search engines to detect the cloaking and may result in a removal of the site from the search engine's index.
Sind die Wettbewerber und die Struktur der Wettbewerbsanalyse festgelegt, kann mit der eigentlichen Arbeit begonnen werden. Die meisten Informationen können über Internetrecherch[co gewonnen werden. Dazu eignen sich unter anderem die Firmenwebseiten, Branchenverbände, Pressemitteilungen, Seiten des Statistischen Bundesamts oder branchenspezifischer Webseiten.
Geo-targeting refers to the ability for advertisers to place their marketing materials in a specific region or locale. In digital advertising specifically, geo-targeting is just one of many tweaks that an advertiser can make to ensure that its messages and ad campaigns reach a particular customer in a particular market. In addition to geo-targeting, online ads can be targeted by additional demographic information like age, gender, hobbies and so on.
The purpose of this guide is to provide a simple, actionable approach to building strategic PPC campaigns. Much of this is common sense and our goal with this guide is to lay out a strategic and procedural process allowing you to research and implement PPC campaigns that deliver the goods. In this chapter we teach you everything you need to know about putting your PPC strategy into action to begin converting browsers into buyers.

If you're struggling to think of more keywords people might be searching about a specific topic, go to Google.com and take a look at the related search terms that appear when you plug in a keyword. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
You can target any keyword with your PPC campaigns and the benefit of it is (especially when launching a new product) is that you get the opportunity to appear at the top of the search results as a sponsored ad for the keywords that you are looking to target. Whereas it can take a little while to climb the organic search results for the same keyword. Plus, running PPC campaigns boosts your sales velocity, which also helps to improve your organic ranking over time.
Keyword Difficulty (KD). This is a cumulative score that shows you how difficult it will be to rank organically for this keyword. It accounts for the number of competitors within this space as well as the strength of those competitors. If one of your competitors is a government website that gets millions of visits each month, for instance, that will impact your difficulty score. Other factors that impact difficulty include the quality of content your competitors have and how relevant it is to the searcher.  As a best practice, look for keywords with a difficulty score that's no higher than 80.

Volume. The number of searches for that phrase each month. What's a decent volume? It depends on your industry. If you're in a niche industry, like compliance, 100 monthly searches might be as good as it gets.  If you offer something with more broad appeal, like furniture, you could expect to see hundreds of thousands of searches each month. Whatever the case, aim for higher volumes, but know that the higher the volume, the more difficult it will likely be to stand out among your competitors. Which brings us to the next number...
Ohne die Definition von Begriffen, für die eine bestimmte Unterseite gute Suchergebnisse erzielen soll, ist die Optimierung der Seiten genau darauf logischerweise auch nicht möglich. Im Kapitel Keyword-Strategie und -Recherche werden zunächst die Grundlagen der Keyword-Recherche mit besonderem Fokus auf Conquer- und Defend-Strategien sowie unterschiedliche Typen von Suchanfragen und Diversifikationen von Keywords vermittelt.
Ad text plays an important role in the success of your ads. It is the form of marketing communication that advertisers can use to promote their product or service on search platforms. An effective ad text consists at least one of your core keyword, attractive discounts and promotion and a call to action. The quality score of your ad depends on multiple factors and your ad text is one of them. Your ad text should be unique and appealing. Include discount amount in your ad copy and also add a strong call to action that can compel searchers to click on your ads. Use action words like buy now, order now, resister today or sign up here. Include one of your keyword in your ad text and match your ad to your landing page.
When running manual campaigns, there’s a few tricks you can use to get the most out of them. One tactic I like to use is to set up adgroups for the same group of keywords for each match type. So I would create three adgroups with the same keywords each with a different match type. Then over time, I can see which keywords perform best using which match types, and optimize accordingly.
Sie erreichen Kunden, die sich für ein ganz bestimmtes Produkt interessieren, indem Sie spezifischere Keywords mit direktem Bezug zum Thema Ihrer Anzeige verwenden. In diesem Fall erscheint Ihre Anzeige nur bei der Suche nach Begriffen, die sich speziell auf Ihr Unternehmen beziehen. Beachten Sie jedoch, dass Keywords auch zu speziell sein können, sodass Sie keine so große Nutzergruppe erreichen wie gewünscht.
It’s important to classify your keywords. You should distinguish your most important high level keywords, the ones that have sufficient traffic for your business and connect the best to your business. These are usually more “head” than “tail”. You should only have a few of these keywords for your business. The rest of it are bound to be more down the tail. If you don’t know what I’m talking about, go read up on long tail keywords.

Will Supermarkt A seine Produkte verkaufen, muss er besser sein als andere Supermärkte. Sein Sortiment sollte vielfältiger sein, die Preise günstiger und die Frischetheke besser befüllt sein als in anderen Märkten. Er sollte mehr Standorte haben und bestenfalls ein Alleinstellungsmerkmal - diesen einen Grund liefern, weshalb Verbraucher immer wieder nur in Märkten dieser Kette einkaufen.
Geofencing hinges on the use of a “fence”—a designated area that a marketer sets. Where geo-targeting allows you to get more granular and include or exclude certain users in the target area (based on demographic, for instance), geofencing is a bit more of a blunt object in that you’ll capture all users who move into a certain area. The purpose of creating a geofence is to target communications in a given zone, in a given context—just like geo-targeting, but with greater accuracy. Retail operators who want to catch the attention of shoppers as they pass by a store, for example, might use geofencing.

We at Moz custom-built the Keyword Explorer tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank. It also suggests related keywords for you to research. Because it cuts out a great deal of manual work and is free to try, we recommend starting there.
''Hoe kom ik hoger in Google?'' of ''Hoe wordt ik beter vindbaar?'', zijn vragen die wij vaak krijgen. Onze gratis SEO scan meet alle belangrijke factoren die de kwaliteit van uw website beïnvloeden op SEO gebied. Bent u benieuwd welke factoren Google allemaal berekend voor de ranking van uw website? Vraag de scan aan en u ontvangt een rapport met alle belangrijke punten waaraan uw website moet voldoen en zie of uw website hier al aan voldoet.
×