Make it clear why a customer can have confidence in you - Since face-to-face interaction is taken out of online transactions, you need to find other ways to establish trust between you and your visitors. Always include an “About” page to allow site visitors the chance to get to know about you and what you do on a slightly deeper level. Strategies such as displaying professional organization memberships/partnerships and site security measures are a good way to build confidence in your company and any transactions made on your website. Post testimonials from past customers to show that you have experience and a positive reputation. If you sell product from your site, consider utilizing customer reviews to put third-party opinions behind the product and services you offer.
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
Do not be fooled by those traffic sellers promising thousands of hits an hour. What they really do is load up your URL in a program, along with a list of proxies. Then they run the program for a few hours. It looks like someone is on your site because your logs show visitors from thousands of different IPs. What happens in reality is your website is just pinged by the proxy, no one really sees your site. It is a waste of money.
WOW. I consider myself a total newbie to SEO, but I’ve been working on my Squarespace site for my small business for about 3 years and have read dozens of articles on how to improve SEO. So far, this has been the MOST USEFUL and information-packed resource I’ve found so far. I’m honestly shocked that this is free to access. I haven’t even completely consumed this content yet (I’ve bookmarked it to come back to!) but I’ve already made some significant changes to my SEO strategy, including adding a couple of infographics to blog posts, changing my internal and external linking habits, editing meta descriptions, and a bunch more. Thanks for all the time and passion you’ve out into this.