If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
What blog posts are generating the most views? What subjects are most popular? And how can you create more, similar content? These are some of the questions you’ll want to be asking yourself as you analyze your website data. Determine what pages are resulting in the most bounces (exit pages) and the pages through which people are entering your site the most (entry pages). For instance, if the majority of people are leaving your site after reaching the About page, that’s a pretty clear indication that something should be changed there.
The problem that most people face isn't about how they can setup a website or even start a blog; it's about how they can actually drive traffic to that digital destination floating about in the bits and bytes of cyberspace. If you're not a seasoned digital sleuth yourself, you've likely struggled with getting the proverbial word out through a variety of forms of online marketing.
While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online. There are many free tools available to help you find keywords to target, such as Answer the Public.
Make data-driven decisions when optimizing your site - It is never smart to invest in optimizing your website based on hunches and guesses. Traffic insight is only a click away with powerful data sources like Google Analytics and visitor tracking software. However, don’t treat this information like an autopsy - use it to make changes and find the story behind your visitor’s experience on your site. Where are people jumping off the most? What do the trends say about your site’s usability? What hypothesis can be made based off of average site visit times and heat maps? Test out your hypothesis with AB testing first to see if you can convert those visitors and then make the widespread changes based off what the testing showed works with your customers.
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
Our products, including, but not limited to, themes and plugins, are created to be used by end users, including, but not limited to, designers, bloggers and developers for final work (personal and client websites). You can see what every license comes with on the Pricing Page. Our products only work on the self-hosted version of WordPress. You can’t use one of our themes or plugins on a WordPress.com blog. For more information on WordPress.com Vs WordPress.org, you can read here [http://en.support.wordpress.com/com-vs-org/].
SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters. SEO also ensures that the site’s HTML is optimized such that a search engine can determine what is on the page and display it as a search result in relevant searches. These standards involve the use of metadata, including the title tag and meta description. Cross linking within the website is also important.
WOW. I consider myself a total newbie to SEO, but I’ve been working on my Squarespace site for my small business for about 3 years and have read dozens of articles on how to improve SEO. So far, this has been the MOST USEFUL and information-packed resource I’ve found so far. I’m honestly shocked that this is free to access. I haven’t even completely consumed this content yet (I’ve bookmarked it to come back to!) but I’ve already made some significant changes to my SEO strategy, including adding a couple of infographics to blog posts, changing my internal and external linking habits, editing meta descriptions, and a bunch more. Thanks for all the time and passion you’ve out into this.