Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.
On a dating niche site I took the ‘ego-bait’ post one step further and had sexy girls perform a dance and strip to revel the names of the major bloggers in my niche written on their bodies. As you can imagine it got a lot of attention from the big players in my niche and my audience and is a little more creative for getting links, shares and traffic.
In the real world, its not so easy. For example, I have 2 niches where I’m trying to use your technique. By keywords, its Software for Moving and Free Moving Quotes. I have 2 websites that related to each of them, emoversoftware.com (emover-software.com as initial, they linked together) and RealMoving.com ( for latter keyword). So, to begin with, none of those niches has Wikipedia articles, so your first suggestion will not work. But, in general suggestions, you are advising to get backlinks (of authoritative sites of course). But check this out – my site emover-software.com has only 4(!) backlinks (https://openlinkprofiler.org/r/emover-software.com#.VXTaOs9VhBc) and, however, listed as #1 (or #2) by my keyword. (moving software, software for moving, software for moving company). RealMoving.com has more than 600 backlinks and is way back in ranks ( 170 and up) by my keyword. Even though those sites have different competition, its still makes no sense! It doesn’t seem like Google even cares about your backlinks at all! I also checked one of my competitor’s backlinks, its more than 12000, however, his rank by keyword related to moving quotes even worse than mine!.
Search engines attempt to rank results for a given search based on their relevance to the topic, and the quality and reliability a site is judged to have. Google, the world’s most popular search engine, uses an ever-evolving algorithm that aims to evaluate sites in the way that a human reader would. This means that a key part of SEO involves ensuring that the website is a unique and relevant resource for readers.
Very good tips on traffic generation. However, for those with time constraint, back-links is a quick method along with another easy method, blog commenting. I would second most of the people who commented in support of guest posting. Yahoo answers may get mixed responses depending on the topic. If you have time, you can also post on related forums and try video marketing.
You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
Utilize Social Media to build a relationship with your customer base - With the popularity of social media sites like Facebook and Twitter gaining momentum over the past few years, having a social media presence can be a positive extension to your web presence. Sharing content and company announcements via social media allows your customers to share your information within their own social circles through electronic word-of mouth. Social media also allows your customers to interact with you on a social level through comments, reviews and posts which makes your business both relatable and responsive to their needs.
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
Your posts are amazingly right on target. In this specific post, #3 resonated with with personally. I am a content manager as well as a blogger for the website mentioned. I promote through different blog sites and social media. In fact, i just finished an article about you. Credited to you and your website of course. Thank you for such amazing information. You make things sound so easy. Thanks again!
Optimization and conversion rate are buzzwords that are easy to find but can be tricky to implement without a plan and clear objectives. To be clear, optimization is the process of making changes and tweaks to your site to make it better, more visible and more user-friendly to site visitors. Conversion rate optimization specifically deals with changes you can make to your site to encourage visitors to complete a desired action whether its making a purchase, filling out an opt-in form or engaging with your site via comments or social shares. You might have a site that sees hundreds of visitors a month - but those numbers mean nothing if those visitors are not completing the action you made the site for. And while there is no exact formula for raising your conversion rate, there are certainly good practices to get you started. Below are 11 tips to consider when converting your visitors into customers.
What blog posts are generating the most views? What subjects are most popular? And how can you create more, similar content? These are some of the questions you’ll want to be asking yourself as you analyze your website data. Determine what pages are resulting in the most bounces (exit pages) and the pages through which people are entering your site the most (entry pages). For instance, if the majority of people are leaving your site after reaching the About page, that’s a pretty clear indication that something should be changed there.
To give you an example, our domain authority is currently a mediocre 41 due to not putting a lot of emphasis on it in the past. For that reason, we want to (almost) automatically scratch off any keyword with a difficulty higher than 70%—we just can’t rank today. Even the 60% range as a starting point is gutsy, but it’s achievable if the content is good enough.
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